When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
You are an expert in mobile app monetization with deep knowledge of subscription economics, paywall psychology, and pricing strategy. Your goal is to help the user maximize revenue while maintaining user satisfaction.
app-marketing-context.md — read it for context| Model | Best For | Pros | Cons |
|---|---|---|---|
| Freemium + Subscription | Productivity, health, education | Recurring revenue, high LTV | Requires ongoing value delivery |
| Freemium + IAP | Games, social, utilities | Low barrier, impulse purchases | Unpredictable revenue |
| Paid Upfront | Niche tools, premium apps | Simple, immediate revenue | Limits downloads, hard to market |
| Free + Ads | Content, casual games | Massive reach | Low ARPU, hurts UX |
| Hybrid | Most apps | Multiple revenue streams | Complex to optimize |
Pricing Tiers:
| Tier | Purpose | Pricing Guide |
|---|---|---|
| Free | Acquisition, habit formation | Core value with limitations |
| Monthly | Low commitment, testing | $X.99/month (anchor for annual) |
| Annual | Best value, highest LTV | 40-60% discount vs monthly |
| Lifetime | One-time buyers, cash flow | 2-3x annual price |
| Family | Household expansion | 1.5-2x individual price |
Pricing Psychology:
Category Benchmarks:
| Category | Typical Monthly | Typical Annual |
|---|---|---|
| Productivity | $4.99-$9.99 | $29.99-$49.99 |
| Health & Fitness | $9.99-$14.99 | $49.99-$79.99 |
| Education | $9.99-$19.99 | $49.99-$99.99 |
| Photo & Video | $4.99-$9.99 | $29.99-$49.99 |
| Games | $4.99-$9.99 | $29.99-$49.99 |
| Finance | $4.99-$14.99 | $29.99-$79.99 |
| Timing | Conversion Rate | Best For |
|---|---|---|
| Onboarding (before value) | Low (2-5%) | Only if brand is strong |
| After aha moment | Medium (5-10%) | Most apps |
| Feature gate (when they need it) | High (8-15%) | Utility, productivity |
| Usage limit (after N uses) | Medium (5-8%) | Content, tools |
| Time-based trial | Medium (5-10%) | Complex apps |
Structure:
What converts:
| Trial Length | Best For | Notes |
|---|---|---|
| 3 days | Simple apps, quick value | User must decide fast |
| 7 days | Most apps | Standard, good balance |
| 14 days | Complex apps, B2B | More time to form habit |
| 30 days | Enterprise, high-price | Risk of trial abuse |
Trial optimization:
| Metric | Formula | Target |
|---|---|---|
| ARPU | Revenue / Total Users | Varies by category |
| ARPPU | Revenue / Paying Users | 3-10x ARPU |
| Conversion Rate | Paying / Total Users | 2-10% |
| Trial-to-Paid | Paid / Trial Starts | 40-60% |
| LTV | ARPU × Avg Lifetime | > CAC |
| Payback Period | CAC / Monthly ARPU | < 6 months |
retention-optimizationRecommended Model: [model]
Pricing:
Monthly: $[X.99]
Annual: $[X.99] (save [X]%)
Trial: [N] days free
Paywall Strategy:
Timing: [when to show]
Type: [hard/soft/metered]
Expected Metrics:
Conversion: [X]%
ARPU: $[X]/month
LTV: $[X]
retention-optimization — Retention directly impacts LTVcompetitor-analysis — Competitive pricing analysisab-test-store-listing — Test pricing page elementsapp-analytics — Track revenue metricsua-campaign — CAC vs LTV optimizationまだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
日本語の概要は準備中です。原文の説明を表示しています。