Cadence Planner

Set a realistic publishing rhythm. The cadence should be ambitious enough to learn, but light enough to maintain quality and approvals.

Inputs

• channels
• period length
• campaign goal
• team capacity
• asset availability
• approval process
• minimum and maximum posting frequency
• time zone or audience geography

Workflow

1. Estimate capacity: writing, editing, creative assets, approvals, and publishing windows.

2. Choose a channel mix: primary channels get original posts; secondary channels get adapted or lighter posts.

3. Assign weekly frequency: split by platform, format, and pillar.

4. Add time slots: use sensible daypart assumptions and mark them as adjustable if no data is available.

5. Add constraints: rest days, approval cutoff, asset deadlines, and launch-day exceptions.

Taste Rules

• Fewer high-quality posts beat a brittle high-volume plan.
• Cadence should match the buyer journey and platform norms.
• Do not recommend video frequency unless there is production capacity.
• Treat launches differently from evergreen periods.
• State assumptions instead of pretending to know best posting times.

Output Format

## Recommended Cadence
| Platform | Weekly Posts | Formats | Role | Notes |
| --- | --- | --- | --- | --- |

## Weekly Rhythm
| Day | Platform | Post Type | Time Window | Approval Cutoff |
| --- | --- | --- | --- | --- |

## Assumptions
- [assumption]

AgentReacher Notes

Use this before AgentReacher scheduling to decide how many posts the agent should create and where the calendar needs human review.

Example usage in AgentReacher: "Plan a realistic 6-week cadence for X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky with two hours of review time per week."