When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
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Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Type | Purpose | Output |
|---|---|---|
| Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas |
| Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |
| Backlink | Link profile; sites linking to competitors | Link gap; outreach targets |
| Pricing | Competitor pricing, positioning | Pricing context; differentiation |
| SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |
| Method | Practice |
|---|---|
| Reverse engineering | Analyze competitor titles, H1, URL; identify topics they rank for |
| SERP overlap | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |
| site: operator | site:competitor.com to see indexed pages |
| Tool | Ahrefs, Semrush—competitor keyword overlap, gap analysis |
Output: Keyword opportunities; topics competitors cover that you don't.
| Element | Check |
|---|---|
| Word count | Top 10 average; length target for your content |
| H2 structure | Topics covered; structure to adopt |
| Content gaps | What top rankers cover that you miss |
| Keyword placement | Primary keyword in title, H1, first 100 words |
| Format | Lists, tables, FAQ; match or improve |
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
"[target keyword]" to find top-ranking pagesOutput format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
| Action | Purpose |
|---|---|
| Compare profiles | Your backlinks vs competitors |
| Link gap | Sites linking to competitors but not you |
| Opportunity | Outreach to those sites; content they might link to |
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
| Use | Practice |
|---|---|
| Positioning | Where you sit vs competitors |
| Differentiation | Value prop when price differs |
| Alternatives pages | Who to include; how to position |
See pricing-strategy, alternatives-page-generator.
| Source | Use |
|---|---|
| SimilarWeb | Traffic, engagement, traffic sources by domain |
| Ahrefs | Competitor domains, backlinks, DR |
| SEMrush | Organic competitors, traffic share |
| GA | Referral traffic, acquisition by source |
| PostHog | Competitor feature usage (if tracked) |
project-context.md if present| Section | Content |
|---|---|
| Executive Summary | Key findings (top 3), top 3 recommendations |
| Competitor Overview | Competitor, category, market position, key strength |
| Product Comparison | Feature/capability vs Us vs Competitors |
| SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives |
| Marketing & Messaging | Value prop, target audience, key channels |
| Gaps & Opportunities | Gap, opportunity, priority |
| Prioritized Recommendations | Recommendation, impact, effort, owner |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
日本語の概要は準備中です。原文の説明を表示しています。