When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads." For paid mix, use paid-ads-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
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Guides Google Ads setup, campaign structure, keyword targeting, and optimization. Google Ads excels at high-intent search traffic; use when people actively search for your solution.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Mode | When | Budget | Landing page | Metrics |
|---|---|---|---|---|
| PMF testing | Pre-PMF; validate idea before building | $47–500; start small | Simple LP: headline, benefits, problem solved, CTA ("Join Waitlist," "Get Early Access") | CTR, sign-up rate, bounce rate; low CTR/high bounce = messaging/positioning issue |
| Conversion-driven | PMF validated; commercialization | Scale; ROAS target | Full funnel; ad-to-page alignment | ROAS, CAC, conversion rate |
PMF testing: No full product needed. Build landing page with Unbounce, Carrd, or Webflow. Run ads to relevant search terms; measure clicks, engagement, signups. Test messaging (e.g., "Fastest App for Freelancers" vs "Simplest Time Tracker for Teams"), pricing (different price points in ads/LP), and audiences (keyword targeting, in-market). Allow 4–6 weeks for PMax learning phase. Use as learning tool, not just marketing channel.
Reference: Marketing Cactus – Using Google Ads to Test Product-Market Fit
Account
├── Campaign: Brand (Search)
├── Campaign: Non-Brand (Search)
├── Campaign: Competitor (Search) — optional; bid on competitor brand + "alternative"/"vs"
├── Campaign: Retargeting (Display)
└── Campaign: Performance Max
When: Bid on "[Competitor] alternative," "[Competitor] vs [You]" to intercept high-intent traffic. Google allows competitor terms as keywords; you cannot use competitor names in ad copy without permission.
Landing page: Use a dedicated landing page (comparison/alternatives page), not a blog article. Users searching competitor brands expect direct alternatives—a blog increases bounce; a comparison page matches intent and converts better. See alternatives-page-generator for structure.
Best practices:
Naming: GOOG_[Objective]_[Audience]_[Offer]_[Date] (e.g., GOOG_Search_Brand_Demo_Ongoing)
| Type | Best for |
|---|---|
| Search | High-intent queries; keyword-targeted; landing page critical |
| Display | Awareness; retargeting; broader reach |
| YouTube | Video; awareness; consideration |
| Performance Max | Automated; cross-channel; feed + search + display |
Learning period: Run at least 6 weeks for algorithm ramp-up. Works best as complement to Search, not replacement.
Asset groups: Organize by audience intent (e.g., high-intent searchers, cart abandoners, category researchers), not product category alone. Audience signals improve CPA and ROAS vs. no signals.
Asset requirements (per asset group):
Signals: Add remarketing lists and Customer Match to accelerate learning.
Weekly health check: Flag if brand terms >30% of conversions; unexpected geo conversions; any placement >15% of total spend; asset group performance below "Good."
Keyword sources: Use keyword-research for keyword list, clusters, and intent. Map each cluster to a dedicated landing page; relevance improves Quality Score and lowers CPC.
| Factor | Action |
|---|---|
| Expected CTR | Improve ad relevance; test headlines |
| Ad relevance | Align ad copy to keyword intent |
| Landing page | Ad-to-page alignment; fast load; mobile-friendly |
Target: Quality Score ≥6; higher = lower CPC, better ad rank. Benchmark: Improving Quality Score from 5 to 7 can reduce CPC by 30–50%.
| Conversions/month | Strategy |
|---|---|
| <30 | Manual CPC (smart bidding needs volume to optimize) |
| 30–50 | Target CPA; minimum for effective smart bidding |
| 50–100 | Target CPA |
| 100+ | Target ROAS |
Smart bidding: AI-powered bidding (Target CPA, Target ROAS) typically delivers better ROI than manual when conversion volume is sufficient; requires ≥30 conversions in 30 days to work effectively.
When you rank organically (position 4+) for a keyword and also run PPC, paid ads can absorb clicks that would go to organic. Audit: Cross-reference GSC organic rankings with Search Terms report. If organic ranks well, test pausing PPC on those terms to free budget for higher-impact keywords.
Reference: Backlinko – SEO and PPC: 8 Smart Ways to Align
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
日本語の概要は準備中です。原文の説明を表示しています。