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growth-funnel

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.

日本語の概要は準備中です。原文の説明を表示しています。

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Strategies: Growth Funnel (AARRR)

Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

AARRR Framework

StageQuestionKey metrics
AcquisitionHow do users discover you?CAC, CPA, conversion by source
ActivationDo users reach "aha moment"?Activation rate, time-to-first-value
RetentionDo users return?D1/D7/D30 retention, churn
ReferralDo users recommend?Referral rate, NPS, viral coefficient
RevenueDo users pay?Conversion rate, ARPU, LTV

Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.

Per-Stage Actions

StageActionsRelated skills
AcquisitionSEO, paid ads, content, partnerships, directories, marketplacescold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels
ActivationOnboarding, use-case guidance, FAQ, case studies, free trials, trust signalsconversion-optimization, faq-page-generator, customer-stories-page-generator
RetentionSupport, churn analysis, feedback, loyalty, dunningretention-strategy, email-marketing
ReferralReferral program, affiliate, case study sharingreferral-program, affiliate-marketing
RevenuePricing, conversion optimization, CAC vs LTV analysispricing-strategy, conversion-optimization, paid-ads-strategy

Tactics by Stage

StageTactics
AcquisitionGoogle ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces
ActivationUse-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media)
RetentionTimely support; churn analysis; feedback collection; loyalty perks (credits, early access)
ReferralReferral credits; signup email with referral CTA; enterprise case sharing; affiliate program
RevenueConversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis

Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.

Implementation

  • Events: Define precise, behavior-based events for each stage
  • Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
  • Bottlenecks: Identify stage with largest drop-off; prioritize there first
  • Cross-functional: Product, marketing, customer success share common language

Output Format

  • Stage assessment (where are you strong/weak?)
  • Metrics per stage (current, target)
  • Actions prioritized by bottleneck
  • Related skills for each stage

Related Skills

  • cold-start-strategy: Acquisition for 0→1; first users
  • retention-strategy: Retention and churn prevention
  • conversion-optimization: Activation, revenue conversion
  • referral-program: Referral stage tactics
  • gtm-strategy: Full GTM; growth-funnel is lifecycle view
  • integrated-marketing: Channel mix across stages

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