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heading-structure

When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," "content structure," "H2," "H3," "heading tags," "heading SEO," "multiple H1," or "heading structure." For SEO workflow, use seo-strategy.

日本語の概要は準備中です。原文の説明を表示しています。

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SEO On-Page: Heading Structure

Guides heading (H1-H6) optimization for SEO and content structure.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • H1 tag: One per page; clear headline; matches content; primary keyword near start
  • Header tags (H1-H6): Logical hierarchy; keyword in headers; one idea per heading

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for target keywords.

Identify:

  1. Page type: Homepage, article, product, etc.
  2. Primary keyword: Target search query
  3. Content outline: Main sections and subsections

Best Practices

H1

PrincipleGuideline
One per pageSingle H1 per page
Primary keywordInclude target keyword naturally
DescriptiveClearly describe page content
Match intentAlign with title tag and user intent

H2-H6 Hierarchy

PrincipleGuideline
Logical orderH1 -> H2 -> H3; don't skip levels
One idea per headingEach heading = one topic
ScannableHeadings should summarize section content
Keyword variationUse related keywords in subheadings

Structure

H1 (page title)
-> H2 (section 1)
   -> H3 (subsection)
   -> H3
-> H2 (section 2)
   -> H3
-> H2 (section 3)

Common Issues

IssueFix
Multiple H1sUse single H1; use H2 for other sections
Skipped levelsUse H2 after H1, H3 after H2
Generic headingsMake descriptive; avoid "Introduction," "Conclusion"
Keyword stuffingNatural language; avoid forced keywords

Output Format

  • H1 recommendation (with keyword)
  • H2-H6 outline for content
  • Hierarchy check
  • References: Google headings

Related Skills

  • featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets
  • page-metadata: Hreflang, meta robots; metadata complements heading structure
  • content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure
  • article-page-generator: Article page H1-H3 structure, intro/body/conclusion
  • title-tag: H1 should align with title tag
  • schema-markup: Article schema uses headline (often H1)
  • content-strategy: Content outline informs headings

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