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internal-links

When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.

日本語の概要は準備中です。原文の説明を表示しています。

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SEO On-Page: Internal Links

Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)

  • Internal links: Contextual links; descriptive anchor text; related posts; hub pages
  • Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for site structure and key pages.

Identify:

  1. Site structure: Hub pages, pillar content, supporting pages
  2. Orphan pages: Pages with no or few internal links
  3. Priority pages: Pages that need more link equity

Best Practices

Link Structure

PrincipleGuideline
DepthImportant pages within 3 clicks from homepage
Orphan pagesAvoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues
Hub-to-spokeLink from hub/pillar pages to cluster articles; topic cluster structure
ContextualPlace links in relevant body content, not just footers

Anchor Text

PrincipleGuideline
DescriptiveUse anchor text that describes the target page
VariationAvoid over-optimization; use natural variation
KeywordInclude target keyword when natural

Placement

LocationUse
First paragraphPrimary link to related content
BodyContextual links throughout
Related/RecommendedEnd-of-article links
NavigationKey site sections

Common Issues

IssueFix
Orphan pagesAdd internal links from hub pages or navigation; site-crawlability for technical audit
Too many linksFocus on most important; avoid link stuffing
Generic anchorsUse descriptive "learn more about X" instead of "click here"
Broken linksAudit and fix 404s; see site-crawlability for technical audit

Output Format

  • Internal link audit (if auditing)
  • Link opportunities for key pages
  • Anchor text recommendations
  • Structure improvements

Related Skills

  • article-page-generator: Related posts, contextual links, end-of-article recommendations
  • website-structure: Plan page structure and hierarchy; informs internal linking
  • site-crawlability: Internal links enable crawling
  • url-structure: URL structure affects link patterns
  • content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
  • breadcrumb-generator: Breadcrumbs are internal links; category hierarchy

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