When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "enterprise pricing," "API pricing," "contact sales," "pricing in nav," "public pricing," "hide pricing," or "pricing objection handling." For pricing strategy, use pricing-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
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Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing strategy.
Identify:
| Show public pricing | Hide (contact sales only) |
|---|---|
| Self-serve / SMB; standard tiers | Enterprise; highly customized |
| Competitive market; transparency differentiates | Premium positioning; consultative sales |
| Simple pricing model | New category; value exceeds cost in prospect's mind |
| 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading |
Middle ground: "Starting from," price ranges, or calculator—clarity without rigid commitment.
| Location | Audience | Purpose |
|---|---|---|
| Marketing site | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer |
| In-app / Dashboard | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment |
Marketing site = conversion; In-app billing = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA.
| Model | Use |
|---|---|
| Subscription | Recurring; monthly/annual; most SaaS |
| Freemium | Free tier + paid; adoption then conversion |
| Usage-based | Pay per use; API calls, tokens, credits |
| One-time | Perpetual license; some tools |
| Hybrid | Base + usage; tiered + overage |
| Section | Purpose |
|---|---|
| Headline | Value-focused; "Simple pricing" or benefit-led |
| Pricing model selector | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable |
| Plan comparison | Clear table or cards; feature comparison; "Best for" per tier |
| Enterprise / Contact sales | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount |
| API / Usage pricing | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs |
| Special programs | Startups, education, nonprofit; link to startups-page or embed block |
| FAQ | Billing, cancellation, refunds, API limits, enterprise |
| Social proof | Testimonials, logos, "X companies trust us" |
| CTA | Per plan or unified "Get started"; "Contact sales" for enterprise |
| Guarantee | Money-back, free trial, no credit card |
| Comparison | Brief price vs alternatives; link to alternatives-page |
| Scenario | Use |
|---|---|
| Enterprise | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount |
| API / Usage-based | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs |
| Hybrid | Base subscription + usage; show base + overage clearly |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
日本語の概要は準備中です。原文の説明を表示しています。