When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.
日本語の概要は準備中です。原文の説明を表示しています。
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Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product type, audience, and growth goals.
Identify:
Plan pages by priority for development scheduling. See skills-reference §2 Page Taxonomy for full page types and website-type mapping.
| Priority | Pages | Notes |
|---|---|---|
| Must Have | Home, Product/Features, Pricing, Blog, About, Privacy, Terms, Contact | Essential for trust and conversion; Pricing: public page in nav for self-serve; enterprise-only may use "Contact sales" instead; see pricing-page-generator (Visibility & Placement) |
| Great to Have | Testimonials, FAQ, Sitemap (HTML), 404, Refund/Returns | Support UX and SEO |
| Optional | Search Results, News, Careers, Disclosure | Situational |
| Traffic-driven | Category/Collection pages | For content-heavy or e-commerce; needs Category + Tags |
Applicable to SaaS, tools, and content sites. Adapt by removing unused nodes (e.g. no API → drop API) and adding specific modules (e.g. industry, region).
| Section | Typical Paths | Page Skills |
|---|---|---|
| Root | /, /features, /pricing, /demo, /contact | homepage-generator, features-page-generator, pricing-page-generator |
| Tools | /tools, /free-tools; hub + per-tool pages | tools-page-generator; free tools for lead gen; often SPA; programmatic; see programmatic-seo |
| Resources | /blog, /changelog, /glossary, /faq, /tutorials | blog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator |
| Partnership | /affiliate, /startups, /ambassadors | affiliate-page-generator, landing-page-generator |
| Legal | /terms, /privacy, /careers | terms-page-generator, privacy-page-generator, careers-page-generator |
| Competitor | /alternatives, /compare, /migrate | alternatives-page-generator, migration-page-generator |
| Standalone | /dashboard, /login, /signup, /docs, /api, /status, /support | signup-login-page-generator, docs-page-generator, api-page-generator, status-page-generator |
Structure reflects growth strategy. Subdirectories signal channels:
| Goal | Path Example | Page/Channel |
|---|---|---|
| Affiliate conversion | /affiliate | affiliate-page-generator |
| Education/student plan | /education, /startups, /student-discount | education-program, startups-page-generator |
| Multi-language | /zh-CN, /ja | localization-strategy |
| Community | /ambassadors, /showcase | creator-program, landing-page-generator |
| B2B / Enterprise | Solutions (industry-first), Use cases (scenario-first; can be sub-pages), Customer stories | solutions-page-generator, use-cases-page-generator, customer-stories-page-generator |
| Developer product | /api, /docs, /status | api-page-generator, docs-page-generator, status-page-generator |
| User feedback | Feedback, Roadmap | feedback-page-generator; External (Canny, FeatureBase) |
| Plugins/Integrations | /integrations, /plugins | integrations-page-generator, category-page-generator |
| Giveaway/Contest | /giveaway | contest-page-generator |
When planning for multiple products or brands, see domain-architecture for subfolder vs subdomain vs independent domain. This skill covers page structure within a single domain. For initial domain choice (Brand vs PMD vs EMD, TLD), see domain-selection.
| Principle | Guideline |
|---|---|
| Flat structure | Max 4 clicks from homepage to any page; improves crawlability and weight distribution |
| Early planning | Plan structure before growth; can start right after domain purchase |
| Sitelinks | Good structure + TOC + authoritative internal links → natural sitelinks in SERP (cannot be forced via schema); see serp-features |
| Orphan prevention | Every page needs internal links; see site-crawlability and internal-links |
| Features vs Use cases | /features = capability-first; /use-cases = scenario-first; differentiate content angle, link between, avoid overlap; see features-page-generator, use-cases-page-generator |
| Clear navigation | Clear hierarchy and nav improve task completion; users find what they need faster; see navigation-menu-generator |
| Pricing placement | Marketing site: /pricing in main nav for prospects; in-app: Settings → Billing in sidebar for logged-in users (subscription management). Enterprise-only: "Contact sales" may replace public pricing page; see pricing-page-generator |
See homepage-generator for common modules (Headline, Subheadline, CTA, Benefits, Social Proof, etc.), navigation options, and hero-generator for hero design.
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
日本語の概要は準備中です。原文の説明を表示しています。