AI Agent Pricing

Create winning proposals that close deals faster.

Quick Actions

Need	Action
Full proposal	→ Generate Proposal (below)
Calculate ROI	→ references/roi-calculator.md
Pricing page	→ assets/templates/pricing-page.md
Case study	→ assets/templates/case-study.md
Objection handling	→ references/closing-scripts.md

Proposal Generator

Step 1: Discovery Questions

Ask the client:

1. Pain: What manual task takes most time?
2. Cost: How many hours/week? What's the hourly cost?
3. Impact: What happens when it's not done?
4. Timeline: When do you need this solved?
5. Budget: What would you pay to make this go away?

Step 2: Calculate Value

Hours saved/month: [X]
Fully-loaded cost/hour: $[Y] (salary + overhead)
Monthly value created: X × Y = $[Z]
Annual value: Z × 12 = $[A]

Your price target: 10-25% of annual value

Step 3: Select Pricing Model

Model	Best For	Structure
Monthly Retainer	Predictable, ongoing	$X/mo flat fee
Usage-Based	Variable workloads	Base + per-task
Value Share	High-impact, trusted	% of savings
Project	One-time builds	Fixed price

Step 4: Build The Proposal

Use this structure:

# [Company Name] AI Automation Proposal

## The Problem
[1-2 sentences on their pain point]

## The Solution
[Your AI agent description - 3 bullets max]

## Expected Results
- Save [X] hours/week
- Reduce errors by [Y]%
- [Specific outcome they mentioned]

## Investment
| Item | Price |
|------|-------|
| Setup (one-time) | $X |
| Monthly service | $Y/mo |

## ROI Summary
- Monthly value created: $Z
- Monthly investment: $Y
- Net gain: $[Z-Y]/month
- Payback: [days] days

## Next Steps
1. Sign this proposal
2. [X] days: Discovery call
3. [Y] days: Agent delivered
4. [Z] days: Full deployment

---
Valid for 7 days

Pricing Tiers (Standard)

Starter - $297/mo

• 1 AI agent
• Up to 1,000 tasks/mo
• Email support
• Basic integrations (2)

Growth - $697/mo

• 3 AI agents
• Up to 5,000 tasks/mo
• Priority support
• Advanced integrations (5)
• Custom training

Scale - $1,997/mo

• 10 AI agents
• Unlimited tasks
• Dedicated support
• All integrations
• Custom development
• SLA guarantee

Enterprise - Custom

• Unlimited agents
• On-prem option
• White-label
• Dedicated team

Usage-Based Pricing

Base: $99/mo (includes 500 tasks)
Tasks: $0.02 each over 500
API calls: $0.001 each
AI tokens: Pass-through + 20%

Example:
- 2,000 tasks = $99 + (1,500 × $0.02) = $129/mo

Value-Based Pricing

Discovery: 2-hour paid session ($500)
→ Identifies automation opportunity
→ Documents current costs

Proposal:
- Setup fee: 1 month of savings
- Monthly: 15-20% of ongoing savings
- Minimum: $500/mo

Example:
Client saves 40 hrs/mo at $50/hr = $2,000/mo value
- Setup: $2,000
- Monthly: $400/mo (20%)
- Annual: $6,800 (you) vs $24,000 (value) = 3.5x ROI for client

Israeli Market (NIS)

Standard Tiers

Tier	USD	NIS (inc. VAT)
Starter	$297	₪1,290
Growth	$697	₪2,990
Scale	$1,997	₪7,990

Payment Terms

• Credit card: Immediate
• Bank transfer: Net 30
• Common: 3-6 month prepay (10% discount)

VAT Notes

• Always quote VAT-inclusive for B2C
• B2B: Quote net + 17% VAT
• Export services: 0% VAT (keep proof)

Pricing Psychology

Anchor High

Show the expensive option first. Makes mid-tier feel reasonable.

Show Value, Not Cost

"This automation saves you $4,000/mo" not "This costs $500/mo"

Use Odd Numbers

$297 feels researched. $300 feels rounded/arbitrary.

Bundle Everything

"Includes setup, training, and 30-day support" > listing each

Create Urgency

"Price valid for 7 days" or "Next 3 clients get..."

Offer Annual

20% discount for annual = better cash flow, lower churn

Common Objections

Objection	Response
"Too expensive"	"Let's look at what it costs you NOT to do this..."
"Need to think"	"Of course. What specifically would you need to know?"
"Can't decide alone"	"Let's set up a call with [stakeholder] together"
"Build in-house"	"That's months + $X in salary. We're live in 2 weeks"
"Cheaper competitor"	"What's missing from their solution?"

See references/closing-scripts.md for full responses.

Proposal Delivery

Email Template

Subject: [Company] AI Automation Proposal

Hi [Name],

Great call today. As promised, here's the proposal for automating [task].

Summary:
- Problem: [pain point]
- Solution: [AI agent type]
- Investment: $X/mo
- ROI: Xх within [Y] months

[Link to proposal]

I'm available [times] for questions. The proposal is valid until [date].

Best,
[You]

Follow-Up Sequence

• Day 0: Send proposal + email
• Day 2: "Any questions?" check-in
• Day 5: "Valid until [date]" reminder
• Day 7: "Should I close this out?" final

References

Topic	File
ROI Calculator	references/roi-calculator.md
Closing Scripts	references/closing-scripts.md
Pricing Psychology	references/pricing-psychology.md

Templates

Template	File
Pricing Page HTML	assets/templates/pricing-page.md
Case Study	assets/templates/case-study.md
Proposal PDF	assets/templates/proposal.md
Invoice	assets/templates/invoice.md