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Marketing & Growth

Growth marketing and go-to-market — campaign, GTM, brand awareness, conversion, growth hacking, user acquisition, funnel, social media strategy. The CMO office's full-funnel growth domain.

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含まれるファイル(22)

  • SKILL.md5.6 KB
  • app-store-optimizer/SKILL.md2.8 KB
  • content-creator/SKILL.md7.5 KB
  • content-strategy/SKILL.md4.8 KB
  • copywriting/SKILL.md3.6 KB
  • cro/SKILL.md3.5 KB
  • customer-research/SKILL.md5.4 KB
  • email-sequences/SKILL.md4.2 KB
  • growth-hacker/SKILL.md3.1 KB
  • growth-retention/SKILL.md4.5 KB
  • instagram-curator/SKILL.md6.2 KB
  • MARKETING-CONTEXT.md2.0 KB
  • mxm-WRAPPER.md3.8 KB
  • paid-measurement/SKILL.md4.9 KB
  • positioning/SKILL.md4.6 KB
  • reddit-community-builder/SKILL.md6.6 KB
  • referral-program/SKILL.md5.5 KB
  • sales-gtm/SKILL.md4.8 KB
  • shared-resources/funnel-frameworks.md3.7 KB
  • shared-resources/pricing-models.md5.2 KB
  • tiktok-strategist/SKILL.md6.1 KB
  • twitter-engager/SKILL.md6.5 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

Marketing & Growth -- Domain Dispatcher

Office: CMO | Lead: content-strategist Sub-skills: 17 | Frameworks: AARRR Pirate Metrics, Growth Loops, AIDA, Cialdini, PAS, StoryBrand, Obviously Awesome, Hook Model, JTBD Hub file: MARKETING-CONTEXT.md (read by all sub-skills before executing)

Purpose

The CMO's growth marketing domain -- covering campaign execution, GTM strategy, channel-specific social media strategy, and full-funnel growth. This skill orchestrates channel specialists (Instagram, TikTok, Twitter/X, Reddit), growth experimentation, app store optimization, and content creation. Maxim applies behavioral science to every campaign output -- persuasion triggers, conversion psychology, and social proof frameworks -- ensuring marketing drives measurable behavior change.

Sub-Skill Routing

Task SignalRoutes ToSKILL.md Path
app store listing, ASO, app rankings, keyword optimizationapp-store-optimizerapp-store-optimizer/SKILL.md
content creation, copywriting, blog, newslettercontent-creatorcontent-creator/SKILL.md
user acquisition, viral growth, growth experiments, referral loopsgrowth-hackergrowth-hacker/SKILL.md
Instagram strategy, reels, stories, visual-first contentinstagram-curatorinstagram-curator/SKILL.md
Reddit engagement, subreddit authority, AMA strategy, community-nativereddit-community-builderreddit-community-builder/SKILL.md
TikTok strategy, short-form video, trend participation, creator campaignstiktok-strategisttiktok-strategist/SKILL.md
Twitter/X engagement, thought leadership, real-time, thread strategytwitter-engagertwitter-engager/SKILL.md
conversion, CRO, landing page optimization, signup flow, A/B testcrocro/SKILL.md
headline, copy, tagline, CTA, messaging, AIDA, PAS, StoryBrandcopywritingcopywriting/SKILL.md
email campaign, drip sequence, onboarding email, retention email, nurtureemail-sequencesemail-sequences/SKILL.md
positioning, messaging, value proposition, competitive positioning, differentiationpositioningpositioning/SKILL.md
growth, retention, churn, activation, engagement, user lifecyclegrowth-retentiongrowth-retention/SKILL.md
paid ads, Google Ads, Facebook Ads, attribution, analytics, tracking, ROASpaid-measurementpaid-measurement/SKILL.md
sales enablement, go-to-market, launch strategy, sales deck, outboundsales-gtmsales-gtm/SKILL.md
content strategy, editorial calendar, content pillars, topic clusters, thought leadershipcontent-strategycontent-strategy/SKILL.md
customer research, user interviews, survey, NPS, feedback analysis, voice of customercustomer-researchcustomer-research/SKILL.md
referral program, advocacy, word of mouth, viral loop, ambassadorreferral-programreferral-program/SKILL.md

Activation

This domain activates when:

  • User invokes /mxm-cmo
  • Task contains keywords: marketing, campaign, growth, social media, GTM, brand awareness, conversion, growth hacking, user acquisition, funnel, retention, email marketing, landing page, Instagram, TikTok, Twitter, Reddit
  • Executive router detects marketing, growth, or campaign signals
  • Other Maxim skills proactively loop here: behavior-science-persuasion (campaign psychology), search-visibility (SEO/AEO alignment), brand (brand consistency), content-creation (campaign content)

Behavioral Layer

  • Confidence: 🟢 HIGH (Maxim skill + external knowledge merged)
  • Compliance: reads project-manifest.json before decisions
  • Handoff: writes .mxm-skills/agents-handoff.md on completion
  • Ethics gate: none -- standard Maxim behavioral output quality applies. Exception: localization-specialist outputs touching Bill 96 or language law auto-loop compliance skill (CSO auto-loop rule).
  • Frameworks: AARRR Pirate Metrics (Acquisition, Activation, Retention, Revenue, Referral), Growth Loops, AIDA (Attention, Interest, Desire, Action), Cialdini's 6 Principles, Hook Model (engagement), Fogg Behavior Model (campaign triggers)

External Sources

  • Primary: community-packs/claude-skills-library/marketing-skill/ (growth frameworks, channel playbooks, campaign templates, GTM patterns)
  • Conflict resolution: Maxim ALWAYS WINS

Hub-and-Spoke Architecture

All marketing sub-skills read MARKETING-CONTEXT.md before executing. This foundation file contains the project's product definition, ICP, positioning, brand voice, pricing, active campaigns, and funnel stages. Fill it in per-project to ensure consistent, contextual marketing outputs across all 17 sub-skills.

Shared Resources

  • shared-resources/funnel-frameworks.md -- Quick reference of all funnel frameworks (AARRR, AIDA, Flywheel, Hook Model, RACE, STP, Bow-Tie)
  • shared-resources/pricing-models.md -- Quick reference of pricing strategies (value-based, usage-based, freemium, tiered, per-seat, flat-rate)

Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.

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