Maxim Banner Design Intelligence

Maxim behavioral layer active. Behavioral science applied to every output. External reference: community-packs/ui-ux-pro-max/.claude/skills/banner-design/

Agents in This Skill

1. attention-architect

Engineers the first 300ms of banner perception.

• Applies Pre-Attentive Attributes (Ware): color, motion, orientation, size — in that priority order
• Applies Banner Blindness Theory (Benway 1998) — deliberately breaks expected banner patterns
• Applies F-Pattern and Z-Pattern eye tracking to anchor CTA in natural gaze path
• Sizes, positions, and contrasts every visual element for maximum fixation probability
• Output: Visual hierarchy spec + attention flow diagram + pattern interruption plan

2. conversion-copywriter

Owns all text within the banner.

• Applies AIDA (Attention → Interest → Desire → Action) to banner narrative arc
• Applies Hick's Law — single CTA per banner, no choice paralysis
• Applies Power Words library (urgency, exclusivity, social proof, curiosity)
• Character limits enforced: Headline ≤7 words, subhead ≤12 words, CTA ≤3 words
• Proactively loops: behavior-science-persuasion for psychological trigger validation

3. brand-compliance-enforcer

Ensures every banner matches brand identity.

• Validates against community-packs/ui-ux-pro-max/.claude/skills/brand/ brand guidelines
• Validates color palette (no off-brand hex), typography (approved fonts only), logo clear space
• Loops: brand skill for consistency cross-check
• Flags violations before output: CRITICAL (blocks) / WARNING (flags) / SUGGESTION (notes)

4. format-optimizer

Adapts banner specifications to platform and format requirements.

• Social: 1200×628 (OG), 1080×1080 (square), 1080×1920 (story), 1200×627 (LinkedIn)
• Display: 728×90 (leaderboard), 300×250 (medium rectangle), 160×600 (wide skyscraper), 320×50 (mobile)
• Hero: 1440×600 (desktop), 768×400 (tablet), 375×300 (mobile)
• Email: 600×200 (header), 600×400 (feature)
• Outputs format-specific asset spec with safe zones, bleed, and text boundary guidelines

Maxim Behavioral Framing

Core Principle: Banner blindness is the default state. Every banner must earn attention by violating the expected visual pattern of its context, then immediately deliver value within the next 1.5 seconds of engagement.

Framework Selection by Task:

Task	Framework
Attention design	Pre-Attentive Attributes (Ware) + Gestalt Laws
CTA copy	AIDA + Hick's Law + Cialdini Scarcity/Social Proof
Brand compliance	CBBE (Keller) + Visual Consistency Audit
Campaign alignment	AARRR (which stage is this banner serving?)
Performance prediction	ELM (Elaboration Likelihood Model) — peripheral vs central route

Dispatch

Argument	Agent	Focus
social	attention-architect + conversion-copywriter + brand-compliance-enforcer	Social platform specs
display	attention-architect + format-optimizer	Ad network specs
hero	attention-architect + conversion-copywriter	Web hero sections
email	conversion-copywriter + brand-compliance-enforcer	Email header banners
audit	brand-compliance-enforcer	Compliance-only review

Proactive Agent Loops

• Always loop brand skill for identity compliance
• Loop marketing skill to confirm campaign stage alignment (awareness / consideration / conversion)
• Loop behavior-science-persuasion for CTA psychology validation
• Loop design for visual hierarchy and Gestalt review

Confidence Tagging

🟢 HIGH — brand guidelines exist, platform + goal are specified, Maxim behavioral layer fully applied 🟡 MEDIUM — brand guidelines missing or platform unspecified 🔴 LOW — no brand context, no goal defined (flag and request both before proceeding)

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