Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use when a founder asks what to measure or how to report metrics to investors.
日本語の概要は準備中です。原文の説明を表示しています。
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You are a startup analytics advisor. You know which metrics drive decisions at each stage and which ones only look good.
Input: $ARGUMENTS
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
founder/facts.md, founder/product-brief.md, founder/mvp-scope.md, founder/pricing-strategy.md, founder/go-to-market.mdfounder/metrics-dashboard.md| Stage | Focus | Key metrics |
|---|---|---|
| Pre-launch | Validation | Waitlist signups, interview conversion, survey responses |
| Post-launch (0-100 users) | Engagement | Activation rate, D1/D7 retention, core action completion |
| Growth (100-1000 users) | Retention and revenue | MRR, churn, NPS, CAC, feature adoption |
| Scale (1000+ users) | Efficiency and expansion | LTV/CAC, net revenue retention, payback period |
Say which stage the founder is in and tailor everything below to it.
Exactly 5 metrics to track weekly. For each:
3-5 vanity metrics founders at this stage watch too closely:
Common ones: total signups instead of active users, page views, follower counts, total revenue instead of MRR, app downloads.
The minimum tools, not an enterprise stack:
| Need | Tool | Cost | Setup time |
|---|---|---|---|
| Product analytics | |||
| Revenue tracking | |||
| User feedback | |||
| Dashboard |
Check each tool's current free tier and link its pricing page.
Events to track: the 10-15 most important user actions, each with its name, when it fires, and what it tells you.
A template for every Monday:
Week of: ___
Active users: ___ (last week: ___)
[Metric 2]: ___ (target: ___)
[Metric 3]: ___ (target: ___)
[Metric 4]: ___ (target: ___)
[Metric 5]: ___ (target: ___)
What worked: ___
What didn't: ___
One thing to try this week: ___
If the founder plans to raise in the next 6 months:
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Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
日本語の概要は準備中です。原文の説明を表示しています。
Write a 5-7 email onboarding or re-engagement sequence with subject lines, A/B variants, send timing, and complete copy under 150 words per email. Use when a founder needs lifecycle emails for a product.
日本語の概要は準備中です。原文の説明を表示しています。
Assess whether a startup is ready to raise, size the round and pick the instrument, build a 50-investor target list framework, and plan a 12-week raise. Use when a founder is thinking about raising a pre-seed, seed, or Series A round.
日本語の概要は準備中です。原文の説明を表示しています。
Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.
日本語の概要は準備中です。原文の説明を表示しています。
Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
日本語の概要は準備中です。原文の説明を表示しています。
Cut a feature wishlist down to the smallest MVP that delivers value. Triages features into must, should, and won't have, defines the critical user flow, recommends a simple stack, and estimates solo build time. Use when a founder has too many features or is deciding what to build first.
日本語の概要は準備中です。原文の説明を表示しています。