Build a Total Addressable Market list: size the audience, source companies from ICP filters, then find contacts at those companies at scale.
日本語の概要は準備中です。原文の説明を表示しています。
getaero-io/gtm-eng-skills662026年10月12日 更新
無料GitHub で公開
luma-event-campaign
DRAFT. Use when running a Luma-centered GTM event campaign: pull/export guests, enrich and score, draft invites and social, stage email+LI sequences paused for approval, and wire registration sync. Not installed by deepline skills.
含まれるファイル（7）
- SKILL.md3.2 KB
- references/checklist.md1.4 KB
- templates/invite-email.md775 B
- templates/linkedin-dm.md390 B
- templates/social-announcement.md589 B
- templates/speaker-bio.md591 B
- templates/voice.md1023 B
SKILL.md（原文）
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Luma event campaign (DRAFT)
When to use
You have (or are creating) a Luma event and need a repeatable campaign system: guest acquisition → enrichment → messaging → staged outreach → registration hygiene. Not for one-off "write me an invite tweet."
Non-negotiables
- Keep outbound campaigns paused until a human approves sends.
- Pilot enrich on ≤10 rows before full waterfall.
- No invented speaker bios, titles, or company facts.
- Templates use placeholders (
{{event_name}},{{city}},{{speaker_1}}). - Prefer systems language: skills, plays, webhooks, score → approve → door — not "blast the list."
Inputs
| Input | Required | Notes |
|---|---|---|
| Luma event URL or export CSV | yes | At least name, email, status |
| ICP / TAL sheet (domains) | no | Boosts scoring |
| Brand voice notes | no | Else use templates/voice.md |
| Sequencer (Lemlist/Instantly/etc.) | no | Stage paused campaign only |
Standard flow
1. Frame the system
Say out loud (or in the run log):
- Source of truth for guests (Luma)
- Enrich + score path
- Messaging artifacts (invite email, LI DM, social)
- Outreach object (paused)
- Inbound sync (registration webhook — see
luma-inbound-webhook-enrich)
2. Guest list hygiene
- Export or API-pull guests.
- Normalize emails; drop empties; flag duplicates.
- Map ticket/status: pending / approved / waitlist / checked_in.
- Write
guests.normalized.csv.
3. Enrich + score (pilot first)
- Run a 10-row pilot enrich (email validation + LinkedIn URL + title/company).
- Score segments:
hot/warm/low/skipusing ICP + TAL + seniority. - Full run only after pilot lookback.
- Write
guests.scored.csv.
4. Messaging pack
Use templates in templates/:
invite-email.md— HubSpot or transactional invitelinkedin-dm.md— short DM, no hype wordssocial-announcement.md— X/LinkedIn announcementspeaker-bio.md— only from verified sources
Fill placeholders; human-edit before publish.
5. Stage outreach (paused)
- Create/update sequencer campaign from
hot+warmonly. - Import with enrichment fields needed for personalization.
- Leave campaign paused; paste the campaign URL in the run report.
- Never auto-send from this skill.
6. Registration sync
Hand off to luma-inbound-webhook-enrich for standing registration → enrich → CRM.
7. Day-of handoff
Hand off scored list to event-ops-score-and-door and optional event-host-prep-dossiers.
Output checklist
-
guests.normalized.csv -
guests.scored.csv(with segment) - Messaging pack under
out/copy/ - Paused campaign link
- Credit / provider notes for enrich pilot + full run
- Explicit "human approve before send" line in the report
Guardrails
- Do not dunk on other tools; frame hybrid stacks honestly.
- Strip unsafe emails after validation; do not import fails into sequences.
- Anonymize any shared examples before committing to git.
レビュー
まだレビューはありません。使ってみた感想をお寄せください。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
getaero-io/gtm-eng-skills662026年10月12日 更新