A curated marketing stack guide for SaaS startups — tools, channels, and metrics organized by growth stage. Know exactly which tools to adopt and when. By @WeiYipei.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
clawhub install saas-marketing-playbook
What you get after installing:
Stop guessing which marketing tools to buy. This playbook maps the right stack to your stage.
Winning B2B content spends 80% of the airtime on how you made customers successful and only 20% on yourself. Same logic applies to sales decks: open in the buyer's own words about the pain, then present the fix — never features-first.
Before hiring for channel marketing, price the partner motion:
| Tier | Economics |
|---|---|
| Reseller (referral only) | 10–20% fee |
| Silver partner — >$100K annual sales | 15% |
| Gold partner — >$300K annual sales | 20% |
Wholesale at 80% of list price, resale capped at 1.2x list. Due-diligence trio for any prospective partner: track record (what did they carry before?), customer origin, and reseller vs service-partner intent. Below roughly $2–3M revenue, partner ecosystems replace overseas offices entirely — top products share as much as 50% with distribution partners.
Anchor the annual plan to one of two $1M-ARR skeletons: nine ~$100K enterprise engagements, or five hundred $200/yr self-serve subscriptions. The skeleton dictates the stack — the enterprise leg needs ABM tooling and case-study production; the self-serve leg needs SEO, lifecycle email, and conversion instrumentation. Funding both stacks at once is how sub-$1M teams overspend.
When prospects push for custom work your roadmap doesn't want, don't refuse — quote it at a premium (pad the person-days). The quote filters; the relationship survives.
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概要と使いどころ
AI Agent Workflow & Skill Architecture Guide — turn expert work into measurable, reusable agent systems. Covers workflow discovery, skill decomposition, harness design, evaluation, human escalation, observability, cost control, and multi-agent orchestration. Includes a measured marketing-delivery case: 15 people × 3–4 weeks reduced to one strategist + AI in 5 days. By Gingiris.
日本語の概要は準備中です。原文の説明を表示しています。
Launch your AI product to global attention — the playbook behind Manus, Devin, and AFFiNE's breakout launches. Covers AI-specific GTM strategy, hype cycle management, waitlist tactics, and multi-market rollout for maximum day-one impact.
日本語の概要は準備中です。原文の説明を表示しています。
First AI Product Launch — Zero to Live in 30 Days. Step-by-step guide for shipping your first AI product from idea validation to paying customers. Includes day-by-day timeline and real examples. By @WeiYipei.
日本語の概要は準備中です。原文の説明を表示しています。
Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.
日本語の概要は準備中です。原文の説明を表示しています。
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
日本語の概要は準備中です。原文の説明を表示しています。
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the community & ambassador operations SOP with volunteer, paid tutorial creator and code-contributor tracks — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. 🇨🇳 你搞了个大使计划。来了3个申请。一个第二周就消失了。该降门槛？加福利？群发KOL？这份SOP给你从启动前置条件到招募到留存到治理的完整社区/大使运营方法论。基于 Notion（2000万用户，大使真实访谈）、AFFiNE（60K stars）、Asana、ClickUp 实战案例。 🇯🇵 アンバサダープログラムを立ち上げた。応募3件。1人は2週間で消えた。基準を下げる？特典を増やす？このSOPは、事前チェックリストから採用、段階管理、リテンション、ガバナンスまでの完全なコミュニティ＆アンバサダー運営フレームワークを提供します。Notion（2000万ユーザー）、AFFiNE（60K stars）の実例から構築。 🇰🇷 앰배서더 프로그램을 시작했습니다. 지원 3건. 하나는 2주 만에 사라졌습니다. 기준을 낮출까요? 이 SOP는 사전 체크리스트부터 모집, 단계별 관리, 리텐션, 거버넌스까지 완전한 커뮤니티 & 앰배서더 운영 프레임워크를 제공합니다. Notion(2000만 사용자), AFFiNE(60K stars) 실전 사례에서 구축. Triggers: "ambassador program" | "community building" | "community management" | "DevRel" | "developer relations" | "community growth" | "大使计划" | "社区运营" | "社区搭建" | "コミュニティ運営" | "アンバサダー" | "커뮤니티 운영" | "앰배서더" | "open source community" | "user retention"