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startup-growth-playbook

Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.

インストール方法を見る

含まれるファイル(6)

  • SKILL.md4.3 KB
  • _meta.json142 B
  • .clawhub/origin.json155 B
  • references/en/README.md2.1 KB
  • references/ja/README.md2.8 KB
  • references/ko/README.md2.5 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。


📦 Install

clawhub install startup-growth-playbook

What you get after installing:

  • Channel scoring matrix to evaluate 15+ growth channels against your product
  • PMF-to-growth bridge — signals that you're ready to scale vs still iterating
  • Sequencing strategy for which channel first, second, third — and when to switch

Startup Growth Playbook — Seed Stage Channel Selection

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

  • Channel scoring matrix: Evaluate 15+ channels against your product and audience
  • PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
  • Organic vs paid: Decision framework based on CAC, LTV, and runway
  • Founder-channel fit: Why some channels work for you specifically
  • Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence

StageGoalPrimary workExit evidence
First 10 usersverify pain and languagefounder outreach + interviewsrepeated problem and aha moment
Activation repairmake first value repeatableonboarding/docs/productactivation and second-session improvement
PMF validationverify willingness to paypricing + paid interviews + retentionsegment-specific retained/paid cohort
Repeatable growthprove one channelone channel, one offer, clean attributionstable CAC/activation/retention
Scaleadd channel and localizationbudget, partners, compliance, paymentmarginal economics hold

Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Related Gingiris Skills


🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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