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viral-marketing-playbook

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

インストール方法を見る

含まれるファイル(6)

  • SKILL.md2.7 KB
  • _meta.json143 B
  • .clawhub/origin.json156 B
  • references/en/README.md2.0 KB
  • references/ja/README.md2.6 KB
  • references/ko/README.md2.3 KB

SKILL.md(原文)

インストールする前に、エージェントに与えられる指示の中身を確認できます。

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏:核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K(非 MRR/CAC/LTV);冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL(非 PH/HN/LinkedIn)。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。


📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

  • Viral loop anatomy — mechanics behind referral, invite, and content loops
  • K-factor math to calculate viral coefficient and model growth scenarios
  • Real case studies from Dropbox, Notion, and Loom viral engines

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

  • Viral loop anatomy: The mechanics behind referral, invite, and content loops
  • K-factor math: Calculate your viral coefficient and model growth scenarios
  • Incentive design: What to offer referrers and referred users (and what doesn't work)
  • Share triggers: Moments in the user journey where sharing feels natural
  • Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills


🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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