Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.
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Set up ongoing competitive intelligence for a client. Monitor competitor content, ads, reviews, social presence, and product moves. Produce regular intelligence reports.
Create a competitor tracking file: clients/<client-name>/intelligence/competitor-watchlist.md
For each competitor, document:
Run the full competitor-intel composite for each competitor to establish a baseline:
Skill: competitor-intel (chains reddit + twitter + linkedin + blog + review scrapers)
Plus:
web_search against Meta Ad Library (facebook.com/ads/library) for Meta ad researchOutput: clients/<client-name>/intelligence/competitor-baseline.md
| What to Monitor | Frequency | Skill | What to Look For |
|---|---|---|---|
| Blog/content output | Weekly | blog-feed-monitor | New posts, topic shifts, SEO attacks |
| Social media posts | Weekly | linkedin-profile-post-scraper + twitter-mention-tracker | Messaging changes, product announcements, engagement patterns |
| Reddit/HN mentions | Weekly | reddit-post-finder + hacker-news-scraper | User sentiment, complaints, praise, feature requests |
| Ad creative changes | Bi-weekly | google-ad-scraper + web_search (Meta Ad Library) | New campaigns, messaging shifts, spend changes |
| Review sentiment | Monthly | review-site-scraper | New reviews, rating trends, common complaints |
Each monitoring cycle:
After each cycle, produce a brief intelligence summary:
# Competitor Intelligence — [Client] — Week of [Date]
## Key Changes
- [Competitor A] published 3 new blog posts targeting "[keyword]"
- [Competitor B] launched new Meta ad campaign focused on [theme]
- [Competitor C] received 5 negative G2 reviews about [issue]
## Recommended Actions
- Publish response content for [Competitor A]'s keyword attack
- Create comparison page addressing [Competitor B]'s new messaging
- Target [Competitor C]'s unhappy customers with migration content
## Detailed Findings
[Per-competitor breakdown]
Output: clients/<client-name>/intelligence/competitor-reports/[date].md
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概要と使いどころ
Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.
日本語の概要は準備中です。原文の説明を表示しています。
For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.
日本語の概要は準備中です。原文の説明を表示しています。
The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.
日本語の概要は準備中です。原文の説明を表示しています。
Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built.
日本語の概要は準備中です。原文の説明を表示しています。