For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there.
Core principle: A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest.
Where does your buyer look when they have a problem?
| Buyer Journey Stage | Likely Channel | Signal |
|---|---|---|
| "I need a tool for X" (active search) | Google Search | High-intent keywords exist |
| "I'm browsing and see something relevant" (passive) | Meta (FB/IG) | Visual/emotional product |
| "I need to solve this at work" (professional) | B2B decision-maker targeting | |
| "Everyone's talking about this" (social proof) | Twitter/X Ads | Category is trending |
| "I watch content about this" (education) | YouTube | Long consideration cycle |
| "I discovered it through content" (entertainment) | TikTok | B2C, young audience, visual |
Use web search to check publicly accessible ad libraries and gather competitor ad intelligence:
web_search: site:facebook.com/ads/library "[competitor name]"
web_search: "[competitor name]" Google Ads OR PPC OR paid search
web_search: "[competitor name]" LinkedIn Ads OR sponsored
web_search: "[competitor name]" advertising strategy
The Meta Ad Library (facebook.com/ads/library) and Google Ads Transparency Center (adstransparency.google.com) are publicly accessible — search them directly to see what competitors are running.
Build a competitor channel map:
| Competitor | Meta | YouTube | TikTok | |||
|---|---|---|---|---|---|---|
| [Comp A] | [Active/Not found] | [N ads] | [Active/Not found] | ... | ... | ... |
| [Comp B] | ... | ... | ... | ... | ... | ... |
Insight: Where competitors are spending = validated channel. Where they're absent = opportunity or dead end.
Score each channel for this specific product:
| Factor (Weight) | Google Search | Meta | YouTube | TikTok | ||
|---|---|---|---|---|---|---|
| Buyer intent (25%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| Targeting precision (20%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| Competitor validation (15%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| Budget efficiency (15%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| ICP reachability (15%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| Creative requirements (10%) | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] | [1-10] |
| Weighted Score | [X/10] | [X/10] | [X/10] | [X/10] | [X/10] | [X/10] |
| Channel | Best For | Worst For | Min Viable Budget | Creative Needs |
|---|---|---|---|---|
| Google Search | High-intent capture, B2B, established category | New categories nobody searches for | $1K/mo | Text ads (low barrier) |
| Meta (FB/IG) | Visual products, B2C, retargeting, lookalikes | Niche B2B with tiny audience | $1K/mo | Images + video (medium) |
| B2B enterprise, specific titles/industries | B2C, budget-conscious startups | $3K/mo | Professional content (medium) | |
| YouTube | Education-heavy products, long consideration | Impulse purchases, tiny budgets | $2K/mo | Video production (high) |
| Twitter/X | Dev tools, trending categories, tech audiences | Mainstream B2C, precise targeting | $1K/mo | Short-form copy (low) |
| TikTok | B2C, Gen Z/millennial, visual/fun products | B2B enterprise, older audience | $500/mo | Short video (high frequency) |
Pick the #1 channel based on:
Pick channel #2 only if:
| Budget Level | Recommendation |
|---|---|
| < $1.5K/mo | 1 channel only — concentrate everything |
| $1.5K-3K/mo | 1 primary + retargeting — primary channel + Meta/Google retargeting ($300-500) |
| $3K-7K/mo | 2 channels — 65% primary, 25% secondary, 10% retargeting |
| $7K+/mo | 2-3 channels — diversify with testing budget |
Week 1: Setup
Week 2-3: Learn
Week 4: First Optimization
# Paid Channel Strategy — [Product Name] — [DATE]
## Your Profile
- Product: [Name]
- Model: [SaaS / B2C / etc.]
- ICP: [Summary]
- Monthly budget: $[X]
- Conversion goal: [Goal]
---
## Channel Scoring
| Channel | Score | Verdict |
|---------|-------|---------|
| [Top channel] | [X/10] | **PRIMARY — Start here** |
| [Second channel] | [X/10] | **SECONDARY — Add in month 2** |
| [Third channel] | [X/10] | Test later if budget grows |
| [Others] | [X/10] | Not recommended now |
---
## Why [Primary Channel]
**Top reasons:**
1. [Reason — tied to their specific product/ICP]
2. [Reason]
3. [Reason]
**What competitors are doing there:** [Evidence]
**Minimum viable budget:** $[X]/mo
**Expected cost per conversion:** $[X-Y] range (category benchmark)
---
## Why NOT [Channel They Might Assume]
[Brief explanation of why the obvious choice isn't right — e.g., "LinkedIn is too expensive for your $2K budget — you'd only reach ~500 people/month"]
---
## Budget Allocation
| Channel | Monthly Budget | Purpose |
|---------|---------------|---------|
| [Primary] | $[X] | [Prospecting / Lead gen] |
| [Retargeting] | $[X] | [Bring back visitors] |
| [Secondary — Month 2] | $[X] | [Test — evaluate after 30 days] |
---
## 90-Day Ramp Plan
### Month 1: [Primary Channel] Launch
[Specific weekly actions]
### Month 2: Optimize + Test [Secondary]
[Specific actions]
### Month 3: Scale or Pivot
[Decision criteria]
---
## Pre-Launch Checklist
- [ ] Landing page live and tested
- [ ] Conversion tracking installed and verified
- [ ] Initial audiences / keywords built
- [ ] 3 ad variants ready
- [ ] Daily budget cap set ($[X]/day)
- [ ] Weekly review scheduled
Save to channel-strategy-[YYYY-MM-DD].md in the current working directory (or user-specified path).
| Component | Cost |
|---|---|
| Competitor ad research (web search) | Free |
| Channel analysis and planning | Free (LLM reasoning) |
| Total | Free |
まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
Research supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.
日本語の概要は準備中です。原文の説明を表示しています。
For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.
日本語の概要は準備中です。原文の説明を表示しています。
The intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded.
日本語の概要は準備中です。原文の説明を表示しています。
Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.
日本語の概要は準備中です。原文の説明を表示しています。
Turn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built.
日本語の概要は準備中です。原文の説明を表示しています。