render-3d-character-explainer
The free, deterministic renderer for the 3d-character-explainer video ad format — an
animated character spot (art style is the user's choice; the demo was glossy Pixar-style 3D) built on an "N types of X" listicle spine, where a recurring
human protagonist plus a locked cast of N persona characters (one per list item) carry a
hook → "deeper story" → cast-reveal → one beat per list item → kicker → product test →
relieved payoff. This capability is the FREE assembly stage only. All generative work
(Nano-Banana cast anchors + per-scene keyframes, Kling-V3 i2v clips, ElevenLabs VO + music,
or a source ad's audio reused verbatim) happens upstream in the recipe and is handed to this
capability as files.
It ports the validated compose recipe from the worked example — a "six types" Pixar-style 3D
listicle restyle (_render_full.sh — per-scene trim → normalize 1080×1920/fps30 → concat -c copy → mux the
source audio, with a static-still fallback on any failed clip). The assembly is
deterministic — iterate the cut for free, re-roll only the offending paid beat.
Choices
The recipe asks these of the user before any paid step; this capability assembles whatever
comes back. None of them is fixed by the format.
visual_style — the art style of the anchors, keyframes and Kling motion prompts (Pixar-style
3D, claymation, anime, paper-cut, felt). Asked of the user; the demo used glossy Pixar-style 3D.
narrator — who tells the story and in whose POV the lines / captions are written. Asked of
the user; the demo used an off-screen storyteller.
narrator_voice — the VO voice (ORIGINAL mode only). Asked of the user; the demo used one
ElevenLabs narrator.
tone — cute/comedic, sincere, educational, dramatic, punchy; shapes the style prefix, the
delivery and the script. Asked of the user; the demo was cute and comedic.
protagonist — the human's age, gender, look and outfit (locked via the world lock). Asked of
the user; the demo used a young protagonist in a single tee.
music — the bed under the VO, or none (ORIGINAL mode → music_bed). Asked of the user; the
demo used a light instrumental underscore.
Two modes
- Restyle mode (
audio_mode: "restyle", the reference run) — re-tell a finished source
ad, beat for beat, as an animated character story in the chosen style and tone. The source ad's audio mix (VO + music bed) is
reused VERBATIM (source_audio), and the per-scene target_sec table is inherited from
the source's scene timing. No new VO or music is rendered. The trims must sum to the source
audio length.
- Original mode (
audio_mode: "original") — the ad authors its own narration. Each scene
carries a measured VO cue (scenes[].vo, target_sec = the ffprobe'd VO duration) which is
concatenated into a VO track (loudnorm I=-14) and optionally mixed under a music_bed
(loudnorm I=-26 then volume, amix normalize=0).
What it does (the deterministic recipe)
- Per-scene retime. Each i2v clip is trimmed to its scene
target_sec and normalized to
identical dims/fps/SAR
(scale=W:H:force_original_aspect_ratio=decrease,pad=W:H:(ow-iw)/2:(oh-ih)/2:color=<pad>,fps=30,setsar=1).
A clip shorter than its window is extended with tpad=stop_mode=clone; a longer one is
-t trimmed. Decrease+pad (never crop) preserves the full 9:16 keyframe framing.
- Static-still fallback. For any scene whose
clip is missing or failed to render, the
scene's keyframe PNG is looped (-loop 1) for target_sec, so the master always
assembles. Fallback scenes are printed at the end.
- Identical re-encode + concat. Every segment is re-encoded
libx264 -crf 18 -pix_fmt yuv420p -r 30 even if already correct — a dims/framerate mismatch makes the concat demuxer
silently drop frames — then concatenated via the concat demuxer (-c copy).
- Audio. Restyle:
source_audio muxed verbatim (-map 0:v -map 1:a), clamped to the
video length. Original: per-scene VO track (optional atempo, apad, -t clamp) → loudnorm
→ optionally mixed under the music bed.
- Captions last.
make_captions.py emits a libass .ass (one cue per scene, start = scene_start + 0.08s, suppressed on any scene with no caption — e.g. a product/end-card beat
carrying its own typeset copy). compose.py burns it as the final filter so captions sit on
top. Word-level energy-pop captions (Whisper on the narration) are the recipe's upstream
option — produce that .ass externally and point captions_ass at it; compose burns
whatever .ass it's handed.
Scripts (free — Python + ffmpeg, no bash, no paid calls)
scripts/make_captions.py — emits the per-scene libass .ass from the SAME scene table
compose reads, so caption windows stay in lockstep with the cut. Run before compose.py
(or leave captions_ass unset / pointing at nothing to skip captions).
scripts/compose.py — the assembler: per-scene trim + identical 1080×1920/30fps re-encode
(static-still fallback on missing clips) → concat → audio (restyle verbatim / original
mix) → burn captions → master mp4.
scripts/config.example.json — the shape of the config the recipe binds (the
brand-neutralised "six types" restyle values as a worked example; captions, audio and
music are the demo's, never defaults).
Inputs (all via --config + a runtime work dir — NO hardcoded paths)
config.json carries: audio_mode (restyle | original), scenes[] (each {id, clip, keyframe, target_sec, caption?, vo?, atempo?} where target_sec is the source-inherited
window in restyle mode or the measured VO window in original mode, and keyframe is the
static-still fallback source), source_audio (restyle), music_bed + music_volume +
atempo (original), width/height (default 1080×1920), pad_color (letterbox colour),
captions_ass, and caption_style. See config.example.json. pad_color defaults to neutral
black; set it from the brand palette.
Craft rules (load-bearing — faithful to the source molecule + reference run)
- Restyle inherits the source timing. A restyle reuses the source ad's exact audio, scene
order, and per-beat durations verbatim; only an original-mode remix authors its own VO +
timing table. Merge any sub-1.5s flash scene into a neighbour upstream to avoid a dead
micro-cut (the reference folded scene 7 into scene 8).
- Normalize decrease+pad, never crop — the listicle's cast-reveal + per-persona framing
must not lose edges; letterbox-pad to the canvas colour instead. Re-encode every segment to
30fps before concat, even if already correct, or the concat demuxer silently drops frames.
- Static-still fallback is mandatory — Kling can 403 mid-run (a billing wall after a burst
of successes, not a rate limit). Any failed clip loops its keyframe so the master still
assembles; re-roll only the missing beat and recompose (free).
generate_audio was false upstream — Kling would otherwise invent its own dialog track;
the real narration is muxed here separately. (This is the recipe's upstream call, not this
capability.)
- No AI-rendered brand text — the product-beat keyframe shows a BLANK-label box; the real
wordmark/end-card copy is composited upstream, never AI-drawn. Suppress captions on any
product/end-card beat (its typeset copy carries the message — two text layers at one spot are
both unreadable).
- Caption
start = scene_start + 0.08s (avoids the caption flashing a frame before a cut).
Requires
watch (QC the final master — the human protagonist reads as the SAME person every scene
(wardrobe/hair/lighting held), each persona is on-model, the cast-reveal lineup matches the N
list items, the product beat shows the REAL box, narration lands beat-for-beat, and duration is
within ±0.1s of the summed windows). The recipe gates the paid create-image-fal (cast
anchors + keyframes), create-video-fal (Kling-V3 i2v), create-vo-elevenlabs, and
create-music-elevenlabs calls to their own capabilities — this capability itself makes NO
paid calls.