LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign exports, analyzing B2B ad performance, or auditing LinkedIn advertising spend. Platform: LinkedIn.
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Analyze LinkedIn ad campaigns for B2B performance optimization.
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (Sponsored Content) | >0.5% | 0.3-0.5% | <0.3% |
| CTR (Text Ads) | >0.03% | 0.01-0.03% | <0.01% |
| CPC | <$5 | $5-10 | >$10 |
| CPL (Lead Gen Forms) | <$50 | $50-150 | >$150 |
| Lead Gen Form Completion | >15% | 10-15% | <10% |
| Engagement Rate | >2% | 1-2% | <1% |
| Fields | Expected Completion Rate |
|---|---|
| 3-4 fields | 15-25% |
| 5-6 fields | 10-15% |
| 7+ fields | <10% |
High-friction fields to avoid:
Use instead:
| Issue | Signal | Fix |
|---|---|---|
| Overspending on awareness | High impressions, low CTR | Narrow audience |
| Audience too broad | Low CPL but poor lead quality | Add exclusions |
| Creative fatigue | CTR declining week-over-week | Refresh ads |
| Wrong objective | High CPC on brand awareness | Switch to lead gen |
## LinkedIn Ads Audit
**Account**: [Name]
**Analysis Period**: [Date Range]
**Total Spend**: $[Amount]
### Performance vs Benchmarks
| Metric | Your Performance | Benchmark | Status |
|--------|-----------------|-----------|--------|
| CTR | | 0.4% | 🟢/🟡/🔴 |
| CPC | | $7 | 🟢/🟡/🔴 |
| CPL | | $100 | 🟢/🟡/🔴 |
### Audience Quality Assessment
- **Targeting**: [Evaluation]
- **Exclusions**: [Missing exclusions]
- **Size**: [Too broad/narrow/optimal]
### Lead Gen Form Analysis
- **Fields**: [Count]
- **Completion Rate**: [X]%
- **Friction Points**: [List]
### Top Issues
| Priority | Issue | Impact | Fix |
|----------|-------|--------|-----|
| 1 | | | |
| 2 | | | |
### Budget Recommendations
- [Recommendation 1]
- [Recommendation 2]
### Confidence Level: [HIGH/MEDIUM/LOW]
Input: "LinkedIn campaign: $5K spend, 500K impressions, 1,200 clicks, 45 leads. Targeting: Marketing Managers, Directors at companies 50-1000 employees. Lead form has 7 fields."
Output:
## LinkedIn Ads Audit
**Total Spend**: $5,000
**Leads**: 45
### Performance vs Benchmarks
| Metric | Your Performance | Benchmark | Status |
|--------|-----------------|-----------|--------|
| CTR | 0.24% | 0.4% | 🔴 Below |
| CPC | $4.17 | $7 | 🟢 Good |
| CPL | $111 | $100 | 🟡 Average |
### Lead Gen Form Analysis
- **Fields**: 7 (too many)
- **Expected Completion Rate**: <10%
- **Friction Points**: Reduce to 4 fields, use pre-filled data
### Top Issues
| Priority | Issue | Impact | Fix |
|----------|-------|--------|-----|
| 1 | Low CTR (0.24%) | Wasted impressions | Test new creative, tighten audience |
| 2 | 7 form fields | Low completion | Reduce to 4, remove phone |
### Confidence Level: HIGH
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。
Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。
Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。
Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.
日本語の概要は準備中です。原文の説明を表示しています。
Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.
日本語の概要は準備中です。原文の説明を表示しています。