When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
app-marketing-context.md — read it if available for app contextIf Appeeky MCP or API is available, fetch:
If not available, ask the user to provide their current metadata.
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
| Check | What to look for |
|---|---|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |
Scoring:
| Check | What to look for |
|---|---|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |
| Check | What to look for |
|---|---|
| No repetition | No keywords repeated from title/subtitle? |
| No spaces | Commas without spaces? |
| Singular forms | Using singular (Apple indexes both forms)? |
| Character usage | Using all 100 characters? |
| Relevance | All keywords relevant to the app? |
| No wasted words | No brand names, category names, or "app"? |
| Check | What to look for |
|---|---|
| First 3 lines | Compelling hook above the fold? |
| Feature highlights | Clear benefits, not just features? |
| Keyword density (Android) | Natural keyword usage throughout? |
| Formatting | Uses line breaks, bullets, or emoji for readability? |
| Call to action | Ends with a clear CTA? |
| Social proof | Mentions awards, press, or user count? |
| Check | What to look for |
|---|---|
| Count | All 10 slots used? |
| First 3 | Most compelling features shown first? |
| Text overlays | Clear, readable benefit-driven captions? |
| Consistency | Cohesive design language? |
| Localization | Localized for target market? |
| Device frames | Modern device frames (or frameless)? |
| Check | What to look for |
|---|---|
| Exists | Has a preview video? |
| First 3 seconds | Hook in the first 3 seconds? |
| Length | 15-30 seconds optimal? |
| Sound | Works without sound (captions)? |
| Check | What to look for |
|---|---|
| Average rating | 4.5+ stars? |
| Rating count | Sufficient for category? |
| Recent reviews | Positive trend in last 30 days? |
| Review responses | Developer responds to negative reviews? |
| Rating prompts | Strategic in-app rating prompts? |
| Check | What to look for |
|---|---|
| Distinctiveness | Stands out in search results? |
| Simplicity | Clear at small sizes? |
| Category fit | Matches category expectations? |
| No text | Avoids text (unreadable at small sizes)? |
| Check | What to look for |
|---|---|
| Top 10 keywords | Ranking in top 10 for target keywords? |
| Keyword coverage | Ranking for enough relevant keywords? |
| Trend | Rankings improving or declining? |
| Competitor gap | Missing keywords competitors rank for? |
| Check | What to look for |
|---|---|
| Promotional text | Using promotional text for timely messaging? |
| What's New | Recent, informative update notes? |
| In-App Events | Using in-app events for visibility? |
| Custom Product Pages | Multiple product pages for different audiences? |
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░
List 3-5 changes that can be made immediately with high impact.
List 3-5 changes that require more effort but have significant impact.
List 3-5 longer-term strategic improvements.
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
keyword-research — Deep dive into keyword opportunities found during auditmetadata-optimization — Implement the metadata improvements identifiedscreenshot-optimization — Redesign screenshots based on audit findingscompetitor-analysis — Detailed competitive analysisreview-management — Address review issues found in auditまだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
Discover and configure Bluetooth and Wi-Fi accessories using AccessorySetupKit. Use when presenting a privacy-preserving accessory picker, defining discovery descriptors for BLE or Wi-Fi devices, handling accessory session events, migrating from CoreBluetooth permission-based scanning, or setting up accessories without requiring broad Bluetooth permissions.
日本語の概要は準備中です。原文の説明を表示しています。
Implement, review, or improve Live Activities and Dynamic Island experiences in iOS apps using ActivityKit. Use when building real-time updating widgets for the Lock Screen and Dynamic Island — delivery tracking, sports scores, ride-sharing status, workout timers, media playback, or any time-sensitive information that updates in real time. Also use when working with ActivityKit, ActivityAttributes, Activity lifecycle (request/update/end), Dynamic Island layouts (compact/minimal/expanded), push-to-update Live Activities, or Lock Screen live widgets.
日本語の概要は準備中です。原文の説明を表示しています。
Measure ad effectiveness with privacy-preserving attribution using AdAttributionKit. Use when registering ad impressions, handling attribution postbacks, updating conversion values, implementing re-engagement attribution, configuring publisher or advertiser apps, or replacing SKAdNetwork with AdAttributionKit for ad measurement.
日本語の概要は準備中です。原文の説明を表示しています。
Implement AlarmKit alarms and countdown timers for iOS and iPadOS with Lock Screen, Dynamic Island, and Apple Watch system UI. Covers AlarmManager scheduling, AlarmAttributes and AlarmPresentation, AlarmButton stop and snooze actions, authorization, state observation, and Live Activity integration. Use when building wake-up alarms, countdown timers, or alarm-style alerts that need Apple's system alarm experience.
日本語の概要は準備中です。原文の説明を表示しています。
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
日本語の概要は準備中です。原文の説明を表示しています。