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product-hunt-launch

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

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Channels: Product Hunt Launch

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Product type: SaaS, AI tool, app, Chrome extension
  2. Launch readiness: Landing page, screenshots, tagline, first comment
  3. Hunter: Self-hunt or Top Hunter (optional but helps)

30-Day Preparation Plan

PhaseDaysActions
Teaser30–21Build "notify me" page; decide self-hunt vs hunter; engage in community
Supporters20–11Build list of 200+ (makers, industry contacts, followers, users)
Assets10–3Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before
Launch day2–1Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific

Product Hunt Fields

FieldSpec
Tagline≤60 chars; no emojis unless part of product name; catchy, benefit-focused
Gallery1270×760 px recommended; readable, show product value
Demo video<2 minutes; optional but recommended
First commentPost immediately; story-driven, not feature list; significantly impacts engagement
Topic tags3–5 relevant; match Product Hunt taxonomy

Launch Day Strategy

PracticeGuideline
TimingTuesday–Thursday; 12:01am Pacific works best
NarrativeCreate story (problem → solution), not feature list
EngagementReply to every comment; thank supporters; answer questions
AvoidBegging for upvotes (risk of shadowban)

Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.

Realistic Expectations

OutcomeUpvotesPlacement
Poor50–100—
Average200–400Top 10
Good500–800Top 5
Great800+Product of the Day

Beyond Listing

OfferingUse When
Product Hunt DailyNewsletter feature; high-intent audience
Social promotionPH shares on X, LinkedIn; launch-day amplification
Featured placementPaid promotion options

Post-Launch

  • Continue engaging with new users
  • Thank-you emails to supporters
  • Ask for feedback
  • See directory-submission for other directories; cold-start-strategy for full launch plan

Output Format

  • Readiness checklist (tagline, gallery, first comment, topic tags)
  • First comment draft (story-driven)
  • Tagline options (≤60 chars)
  • 30-day timeline (if planning ahead)

Related Skills

  • directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
  • cold-start-strategy: Full launch plan; Product Hunt as channel
  • indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
  • media-kit-page-generator: Press kit, screenshots for launch
  • analytics-tracking: UTM for Product Hunt traffic attribution

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