Deprecated compatibility entry for 404 Page construction. This page is now maintained in Pagina; install and use page-builder to build a new 404 Page.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新
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retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
含まれるファイル（1）
- SKILL.md3.4 KB
SKILL.md（原文）
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Strategies: Retention
Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Churn type: Voluntary (active cancel) vs involuntary (payment failure)
- Signals: Login frequency, feature usage, support tickets
- Stage: Onboarding, expansion, renewal
Churn Types
| Type | Share | Causes |
|---|---|---|
| Voluntary | 60–80% | Pricing, missing features, poor onboarding, relationship |
| Involuntary | 20–40% | Payment failures, expired cards, billing |
Predictability: Most churn is predictable 30–90 days before cancellation via behavioral signals.
Proactive vs Reactive
| Approach | Conversion |
|---|---|
| Reactive (after cancel) | 15–20% |
| Proactive (before decision) | 60–80% |
Move from lagging indicator to early warning systems.
Retention Strategies
| Strategy | Use |
|---|---|
| Health scoring | Behavioral + transactional + relationship signals |
| Loyalty programs | 5–15 percentage point retention lift |
| Segmentation | Predictive modeling for at-risk |
| Onboarding | Prevent low value realization early |
| Dunning | Retry logic; pre-expiry card updates for involuntary |
User Value & Feedback
| Dimension | Use |
|---|---|
| Product value | Registration; feature usage; payment |
| Marketing value | Testimonials; customer stories; webinar guests; feedback, bug reports, feature requests |
| Feedback analysis | Email, community, reviews—AI-assisted analysis; prioritize by impact; route to product vs ops |
Avoid: Treating users only as MAU/registration denominators. See creator-program for creator ecosystem.
Lifecycle Integration
Retention occurs after conversion; ongoing investment in customer success, not isolated campaigns. Map touchpoints: onboarding → adoption → expansion → renewal.
Output Format
- Churn analysis (voluntary vs involuntary; signals)
- Retention tactics (by stage)
- Health score framework (if applicable)
- Intervention playbook (at-risk triggers)
Related Skills
- email-marketing: Onboarding sequences; win-back campaigns
- pmf-strategy: Retention as PMF signal; churn as anti-signal
- cold-start-strategy: First users; differs from retention
- analytics-tracking: Usage data; churn signals
- traffic-analysis: Attribution; retention cohort analysis
レビュー
まだレビューはありません。使ってみた感想をお寄せください。
同じリポジトリのスキル
概要と使いどころ
Deprecated compatibility entry for About Page construction. This page is now maintained in Pagina; install and use page-builder to build a new About Page.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新
Deprecated compatibility entry for Affiliate Program Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Affiliate Program Page.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新
Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.
日本語の概要は準備中です。原文の説明を表示しています。
kostja94/marketing-skills1,0322026年10月6日 更新