Ad Copy Creator

Overview

Creates platform-specific ad copy optimized for clicks, conversions, and ROAS. Includes multiple variations for A/B testing.

Workflow

Step 1: Define the Campaign

1. Platform: Facebook, Google, LinkedIn, TikTok, or YouTube?
2. Objective: Awareness, traffic, leads, or sales?
3. Product/service: What are you advertising?
4. Target audience: Demographics, interests, pain points
5. Budget range: Helps calibrate copy aggressiveness
6. Landing page URL: Where does the ad send traffic?

Step 2: Platform-Specific Formats

Facebook/Instagram Ads:

Element	Specs
Primary text	125 chars (visible before "see more"), up to 2,200
Headline	27 chars ideal, 40 max
Description	27 chars ideal
CTA button	Shop Now, Learn More, Sign Up, Download, etc.

Google Search Ads:

Element	Specs
Headlines	3 headlines × 30 chars each
Descriptions	2 descriptions × 90 chars each
Display URL path	2 paths × 15 chars

LinkedIn Ads:

Element	Specs
Introductory text	150 chars (before truncation)
Headline	70 chars max
Description	100 chars

TikTok Ads:

Element	Specs
Ad text	100 chars (80 visible)
CTA	Pre-set options
Hook	First 3 seconds of script

Step 3: Apply Copy Frameworks

Framework	Structure	Best For
PAS	Problem → Agitate → Solve	Pain-aware audiences
AIDA	Attention → Interest → Desire → Action	Cold audiences
BAB	Before → After → Bridge	Transformation offers
4U	Urgent, Unique, Useful, Ultra-specific	Direct response
Star-Story-Solution	Character → Journey → Product	Story-driven ads

Step 4: Generate Variations

Create minimum 5 variations per platform:

• 2 × pain-focused (address the problem)
• 2 × benefit-focused (show the transformation)
• 1 × social proof (results/testimonials)

Step 5: Write the Ads

For each variation include:

• All required copy elements per platform specs
• CTA selection with reasoning
• Audience targeting suggestion
• Creative/visual direction (what image or video to pair with)

Output Format

# Ad Copy: [Campaign Name]

## Campaign Overview
- **Platform**: [platform]
- **Objective**: [goal]
- **Target**: [audience description]
- **Offer**: [what's being promoted]

---

## Variation 1: [Pain-Focused]
**Framework**: [PAS/AIDA/etc.]

**Primary Text**: 
[Copy text]

**Headline**: [headline]
**Description**: [description]
**CTA**: [button text]

**Creative Direction**: [what visual to pair]
**Target Audience**: [targeting suggestion]

---

## Variation 2: [Benefit-Focused]
[Same structure...]

## Variation 3: [Social Proof]
[Same structure...]

[Continue for 5+ variations]

---

## Testing Strategy
- **Phase 1**: Test headlines (keep body same)
- **Phase 2**: Test body copy (keep winning headline)  
- **Phase 3**: Test CTAs and creative
- **Budget allocation**: 70% to winner, 30% to testing

Quality Checklist

• Copy matches platform character limits
• Each variation uses a different angle
• CTAs are specific (not generic "Learn More" unless strategic)
• Social proof variation included
• Creative direction provided for each
• A/B testing plan included
• Target audience suggestions per variation