Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
End-to-end GTM playbook: motion selection, positioning, channel strategy, phased launch execution, launch marketing, and technical product launches.
A launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after. The best companies don't launch once — they launch again and again.
| Motion | Best For | Key Lever |
|---|---|---|
| PLG | SMB, developers, low ACV (<$5K) | Free → paid conversion |
| PLG + Sales-Assist | Mid-market, $5K-$25K ACV | PQL → SQL routing |
| Sales-Led | Enterprise, complex product, >$25K ACV | Relationship, champion |
| Community-Led | Developer tools, OSS | Community adoption |
| Partner-Led | Geographic expansion, enterprise | Partner incentives |
Quick decision:
ACV < $5K and self-serve possible? → PLG
Buyer technical? → Developer/community-led
Everything else? → Sales-led
Define ICP, positioning, and messaging using the marketing-strategy skill before executing launch phases.
Validate: target customer defined, differentiation identified, tested with 5+ customers.
Message hierarchy:
Content to create: Launch blog post · Product demo video (2-3 min) · Landing page · Email announcement · 5-10 social posts
Owned (highest ROI — build these first): Email list · Blog/SEO · Branded community
Rented (speed, not stability): Twitter/X · LinkedIn · YouTube · Reddit — use to drive to owned
Borrowed (shortcut to audiences): Guest posts · Podcast interviews · Influencer partnerships · Co-marketing
Strategy: Use rented/borrowed to drive traffic, capture into owned.
6-Week Launch Timeline:
Define BEFORE launch:
| Phase | Goal | Key Actions |
|---|---|---|
| Internal | Validate functionality | Test with friendly users, fix major issues |
| Alpha | First external validation | Landing page, waitlist, invite individually |
| Beta | Scale early access + buzz | Work through waitlist, tease problems you solve |
| Early Access | Validate at scale | Leak details, usage data, PMF survey |
| Full Launch | Maximum visibility | Open signups, start charging, all channels live |
Before launch day: Build relationships with supporters, optimize listing (tagline, visuals, demo video), engage in communities.
On launch day: Treat as all-day event. Respond to every comment. Drive traffic back to site to capture signups.
After: Follow up with all who engaged. Convert PH traffic into email signups.
Case study — Reform: studied successful launches, polished visuals, community engagement pre-launch → #1 Product of the Day.
For any major launch, produce these 7 deliverables:
For launch marketing templates: see references/TEMPLATES.md
For intake questions to gather launch inputs: see references/INTAKE.md
For full workflow guidance: see references/WORKFLOW.md
For developer tools, APIs, SDKs, and technical infrastructure:
| Tier | Type | Timeline | Investment |
|---|---|---|---|
| 1 — Major | New product/GA | 12-16 weeks | High |
| 2 — Standard | New features/integrations | 6-8 weeks | Medium |
| 3 — Minor | Updates/patches | 2-4 weeks | Low |
Dev docs · GitHub/GitLab · Developer blog · API changelog · Dev.to · Hacker News · Reddit · Discord/Slack · YouTube tutorials
For tier framework details: see references/launch_tiers.md
For developer metrics: see references/metrics_frameworks.md
sales-and-revenue-operations — Sales team, RevOps, ICPpricing-strategy — Pricing decisionsmarketing-strategy — Product marketing, positioning, and competitive intelligenceまだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
日本語の概要は準備中です。原文の説明を表示しています。
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
日本語の概要は準備中です。原文の説明を表示しています。
Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
日本語の概要は準備中です。原文の説明を表示しています。
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
日本語の概要は準備中です。原文の説明を表示しています。
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
日本語の概要は準備中です。原文の説明を表示しています。
Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, value propositions, messaging hierarchies, brand pillars, taglines, one-liners, elevator pitches, brand guidelines, visual identity systems, or creating Positioning & Messaging Packs. Triggers include: messaging framework, brand positioning, value prop, messaging architecture, brand pillars, brand identity, StoryBrand, positioning statement, brand guidelines, design system, messaging house, corporate identity, brand voice, visual standards.
日本語の概要は準備中です。原文の説明を表示しています。