Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-test-setup.
インストールする前に、エージェントに与えられる指示の中身を確認できます。
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Growth strategy for compounding growth systems. Use this skill for growth loops, distribution bets, network effects, PLG strategy, and scaling decisions. Route tactical SEO, page/form CRO, and experiment design to the specialist skills.
| Situation | Use This Skill For |
|---|---|
| SEO, page CRO, or experiment execution | Route to specialist skills |
| Building growth engines | Growth Loops Framework |
| Strategic growth planning | Strategy & Frameworks |
| Distribution strategy | Channel & Platform Strategy |
| Network effects | Product-Led Growth |
Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department.
Funnels: Linear. Pour effort in, get results out, start over. Loops: Each cycle generates fuel for the next cycle.
The key shift: Move from "How do we get more users?" to "How does each user we acquire generate more users?"
| Loop Type | Description |
|---|---|
| Content Loops | Users create content → attracts more users → more content |
| Viral Loops | Users invite others → exponential spread |
| Sales Loops | Customers generate revenue → fund more acquisition |
| Pattern | Insight |
|---|---|
| Funnels vs Loops | Funnels are linear; loops compound |
| Paid ≠ Loop | Paid acquisition doesn't compound — it's buying users |
| Founder-Led First | Can't outsource finding growth model |
| Product Must Own Growth | Can't be marketing-only function |
| One Primary Loop | Others supplement but won't save you |
| Earned Over Paid | Invest 80%+ in earned/owned channels |
New platforms open, then close. Time your bets correctly:
Page-Level
<title> — unique, 50-60 chars, primary keyword<meta name="description"> — 150-160 chars<link rel="canonical"> — self-referencing<h1> with primary keywordalt text on all imagesSite-Level
robots.txt not blocking important resourcessitemap.xml up to date<meta property="og:type" content="website">
<meta property="og:title" content="Page Title">
<meta property="og:description" content="Description">
<meta property="og:image" content="https://example.com/og-image.png">
<meta property="twitter:card" content="summary_large_image">
| Pillar | Goal | Key Metrics |
|---|---|---|
| SEO | Be found | Organic traffic, rankings |
| SMO | Be shared | Social CTR, shares |
| CRO | Convert | Signup rate, completion |
LTV = (Average Revenue Per Customer × Average Customer Lifespan) - CAC
| Metric | Definition |
|---|---|
| Acquisition | Users come from |
| Activation | First meaningful use |
| Retention | Users come back |
| Referral | Users invite others |
| Revenue | Users pay |
| Type | Description |
|---|---|
| Direct | More users → more value (social networks) |
| Indirect | More users → more options → more value (marketplaces) |
| Two-sided | Supply and demand sides benefit (platforms) |
| Data | More data → better product → more users |
| Metric | Target |
|---|---|
| Activation rate | > 40% |
| Time to value | < 5 minutes |
| Weekly active ratio | > 20% |
| Expansion revenue | > 20% of total |
| Factor | Score (1-10) |
|---|---|
| Impact | Could this double growth? |
| Confidence | How sure will this work? |
| Ease | How easy to implement? |
| Stage | Growth Focus |
|---|---|
| Pre-PMF | Founder-led, iterate on product |
| Finding PMF | First 100 customers, understand channels |
| Validated PMF | First growth hire, build experiments |
| Scaling | Full growth team, channel expansion |
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概要と使いどころ
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
日本語の概要は準備中です。原文の説明を表示しています。
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.
日本語の概要は準備中です。原文の説明を表示しています。
Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
日本語の概要は準備中です。原文の説明を表示しています。
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
日本語の概要は準備中です。原文の説明を表示しています。
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
日本語の概要は準備中です。原文の説明を表示しています。
Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, value propositions, messaging hierarchies, brand pillars, taglines, one-liners, elevator pitches, brand guidelines, visual identity systems, or creating Positioning & Messaging Packs. Triggers include: messaging framework, brand positioning, value prop, messaging architecture, brand pillars, brand identity, StoryBrand, positioning statement, brand guidelines, design system, messaging house, corporate identity, brand voice, visual standards.
日本語の概要は準備中です。原文の説明を表示しています。