Extracts a company's visual identity from screenshots (best) or its website (fallback) and writes a DESIGN.md brand file: machine-readable tokens for colours, typography, spacing, corner radius and logo usage, plus short prose explaining how and when to use each, and a list of do's and don'ts. Any later page, deck, carousel or ad can read the tokens instead of guessing. Triggers: "brand kit", "brand guidelines", "extract our brand", "design tokens", "colours and fonts from", "visual identity", "DESIGN.md". Not for tone of voice (use /tov-guidelines) or messaging (use /messaging).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新
Researches a company from its website and public sources and writes a company profile: what it sells, who buys it, traction, funding, team, hiring, tech stack, key people, red flags and the gaps you still need to fill, every claim tagged with a source and a confidence level. Use it as the first file in a marketing context folder, or to prep a discovery call or qualify a prospect. Triggers: "company research", "company background", "company context for", "qualify this prospect", "discovery call prep", "account brief", or a company URL handed over for research. Not for competitor analysis (use /competitor-research) or customer profiles (use /icp-research).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新
Researches one B2B SaaS competitor across 13 dimensions (company, product, ICP, pricing, reviews, content, launches, search and AI visibility, tech stack, hiring, go-to-market, social, paid ads) and writes a sourced dossier with an executive summary, a threat level, strengths and weaknesses, and a data gaps section. Run it once per competitor, then compare. Triggers: "competitor analysis", "competitor research on", "what is [competitor] doing", "compare us to", "competitive landscape", "battlecard prep". Run after /company-context and /icp-research. Not for researching your own company (use /company-context).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新
Works out a company's go-to-market motion (product-led, sales-led or hybrid) from its website and pricing, then maps the funnel stage by stage: a definition, strategy, leading inputs the team controls, lagging outputs with targets, cadence and owner for each stage, MQL, SQL and PQL criteria, post-sale stages, closed-lost re-entry paths and backward funnel maths from a revenue target. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "PLG vs SLG", "lead qualification criteria", "map our sales process", "how do leads flow". Feeds /goals. Not for setting the target itself (use /goals).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新
Turns a target someone has already committed to (a board plan, an annual plan, a contract) into a plan the team can measure: KPIs in three tiers with a guardrail for each, a baseline from real data, monthly pacing with lag and seasonality, and two or three channels chosen from how your ICP actually searches and buys. Writes context/goals/MMYY-scope.md and context/goals/measurement.md. It never invents the target. Triggers: "set our goals", "what are our KPIs", "revenue target and pacing", "which channels and what targets", "write the scope file", "are we on track". Run after /funnel-strategy. Not for designing funnel stages (use /funnel-strategy).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新
Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research", "ideal customer profile", "who are our customers", "customer segments", "buyer personas", "who should we target". Run after /company-context. Not for competitor analysis (use /competitor-research) or call transcript patterns (use /win-loss).
日本語の概要は準備中です。原文の説明を表示しています。
matteotitta/repo-structure-in-house☆ 632026年10月14日 更新