Kelly Campaigns

Overview

Kelly Campaigns is a Busabase Cloud App-in-Skill. Its canonical product surface is the AirApp in Busabase, not a separate local-data product. The same Hono source supports an explicitly requested local preview with OAuth connection bootstrap. Use this skill as Kelly's outbound email-marketing operator: it keeps a dashboard over audience segments, drafted sends (campaign broadcasts, newsletter issues, and sequence steps), pre-send deliverability and subject-line QA, and post-send performance. The skill builds segments, drafts email copy, runs deliverability and quality checks, and prepares sends; the human reviews, edits, and approves each send in the app before anything is scheduled or sent.

This is outbound marketing to a subscriber list. It is distinct from kelly-email, which triages an incoming inbox. Keep them separate: kelly-email is about mail you received; kelly-campaigns is about mail you send to many people.

Default behavior is AirApp-first. Unless the user explicitly asks only for explanation, update Busabase directly and give the user the clickable AirApp URL. Start localhost only when local preview/debugging is explicitly requested; it uses the same Busabase resources and never offers another data provider. Use chat-only mode only when the user says "纯聊天", "chat only", "不要打开 UI", or similar; in that mode present numbered sends (Send #1) and take verdicts in the conversation.

This skill is an implementation of the App-in-Skill pattern — a Codex/agent skill paired with a small companion UI for review and approval. See the spec paper: https://mr-kelly.github.io/research/app-in-skill-specification-for-pairing-agent-skills-with-a-local-companion-ui.pdf.

Mandatory Dependencies

1. Read and follow $kelly-app-skill-creator for product behavior, visual quality, responsive layout, and the complete canonical content/kelly-campaigns-app/ artifact.
2. Read and follow $busabase for connection, target Space, node discovery, ChangeRequests, review, and merge behavior.
3. Read and follow $busabase-app-creator for resource modeling, AirApp runtime limits, security, validation, and deployment.

If a dependency is unavailable, preserve this skill's local artifact and product contracts, stop before the unavailable Busabase operation, and report the exact missing dependency. Do not invent a second data backend.

The SEND Discipline

Work is organized around four phases. Every send is tagged with the phase it belongs to, and the app groups by phase.

• Setup — the sending foundation: authentication and deliverability, audience segments, list growth, list hygiene.
• Engage — the creative: email copy, subject lines, HTML render / dark-mode, dynamic personalization.
• Nurture — the lifecycle: sequences (welcome, drip, win-back), newsletter cadence and monetization, preference/frequency management, reactivation.
• Deliver — getting it into the inbox: send experiments (A/B), inbox-placement monitoring, cold outbound, and the pre-send quality gate.

Capability taxonomy (16 sub-skills)

Phase	Sub-skills
Setup	deliverability-qa · list-segment-builder · list-growth-designer · list-hygiene-monitor
Engage	email-creative-builder · subject-line-lab · email-render-builder · dynamic-content-personalizer
Nurture	email-sequence-designer · newsletter-monetization-planner · preference-frequency-manager · reactivation-specialist
Deliver	send-experiment-designer · inbox-placement-monitor · cold-outbound-sequencer · email-quality-auditor ⛩ (the quality gate)

The quality gate — email-quality-auditor ⛩

Before any send can be scheduled, it passes the SEND framework, which produces an EQS (Email Quality Score, 0–100) and a SHIP / FIX / BLOCK verdict:

• S — Sender & auth: SPF, DKIM, DMARC pass; correct from-identity.
• E — Engagement risk: segment quality, expected open/complaint behavior, re-permission for cold/lapsed lists.
• N — Not spammy: spam score, trigger words, link/image balance, working unsubscribe + physical address.
• D — Deliverability: inbox readiness against policy floors, IP/domain warm-up, render and dark-mode.

Verdicts: SHIP (ready to schedule), FIX (deliverable but revise first), BLOCK (hard stop — e.g. failing DKIM or a spam score above policy). The gate never sends; a human still approves. A send whose deliverability risk is high (SPF/DKIM/DMARC failing, spam score ≥ 5, or inbox readiness below 0.6 — see deliverabilityInfo() in content/kelly-campaigns-app/app/js/campaigns-model.js) is refused scheduling even if it carries an approved status.

App UI Screenshots

<table> <tr> <td width="50%"><img src="assets/screenshots/overview.webp" alt="Kelly Campaigns overview"></td> <td width="50%"><img src="assets/screenshots/campaigns.webp" alt="Kelly Campaigns queue"></td> </tr> <tr> <td><strong>Overview</strong><br>Send calendar plus list health — subscribers, bounce, churn, and complaint rates.</td> <td><strong>Campaigns</strong><br>Draft and approval queue across campaigns, newsletters, and sequence steps.</td> </tr> <tr> <td width="50%"><img src="assets/screenshots/deliverability.webp" alt="Kelly Campaigns deliverability QA"></td> <td width="50%"><img src="assets/screenshots/performance.webp" alt="Kelly Campaigns performance"></td> </tr> <tr> <td><strong>Deliverability</strong><br>Pre-send QA — SPF/DKIM/DMARC, spam score, and the EQS SHIP/FIX/BLOCK gate.</td> <td><strong>Performance</strong><br>Open, click, and unsubscribe rates by campaign.</td> </tr> </table>

Boundary

• The skill may build segments, draft sends, run deliverability/quality checks, and write it all to Busabase.
• The AirApp reads and writes Busabase records only. It must never send email, call an ESP, mutate a subscriber list, or perform any other external side effect.
• Sending is always approval-required (outbound + volume). Real scheduling/sending is performed by the configured ESP by the skill, only after the user approves the specific send in the app or in chat. scripts/execute_decisions.mjs only marks an approved send done in Busabase and reports the handoff operation the ESP still needs to perform; it performs no sending itself.
• Treat subscriber data as sensitive. Never commit real subscriber lists, ESP credentials, or Busabase credentials.

Busabase Resources

Four Bases under one application Folder (kelly-campaigns), declared in content/kelly-campaigns-app/app/js/config.js and the generated template sidecars under content/:

• segments: audience segments — id, name, description, audience size.
• sends: the review queue — campaign/newsletter/sequence-step/cold-outbound sends: type, phase, subject/preview/body, segment + audience size, deliverability, subject A/B variants, the quality-gate (EQS + SHIP/FIX/BLOCK), workflow status, and the human verdict fields decision-note / decided-at.
• suppression: the consent/suppression list — recipients or whole segments removed by unsubscribe, hard bounce, or complaint.
• settings: one row per kind — kelly-campaigns-profile (operator/brand/ESP/from-identities/sending-policy/style-tone/list-health) and kelly-campaigns-lock.

Resources provision lazily through an idempotent Busabase ChangeRequest the first time the app runs in a Space; see references/campaigns-schema.md for exact field shapes. Metrics, the pre-send deliverability-risk derivation, and the consent/suppression pre-send check are computed client-side from the sends/suppression Bases on every read — they are never stored. The EQS score and SHIP/FIX/BLOCK verdict are authored per send by the email-quality-auditor gate and stored on the record.

First Run And Onboarding

On invocation, check the kelly-campaigns-profile settings row for readiness. If it is absent, guide setup before doing real marketing work.

Ask for non-secret setup details only: operator profile (name, role, company, timezone), brand (name, homepage, unsubscribe URL), ESP provider name, from-identities (from-name/from-email/reply-to and when to use each), segments, sending policy (approval-required, daily/hourly caps, min inbox readiness, max spam score), risk keywords, and style/tone. Never ask the user to paste secret values into chat. Busabase authentication is ambient inside the deployed AirApp; ESP credentials belong to the trusted handoff process's own environment, never Busabase.

Local App

Default behavior is AirApp-first — give the user the clickable AirApp URL. Start pnpm --dir content/kelly-campaigns-app dev only when local preview/debugging is explicitly requested.

Required app views (hash routes):

• #/overview: send desk. Human-attention counts, upcoming sends for the next weeks, list health (subscriber count, bounce/complaint/churn rates, avg open/click), and a SEND-phase breakdown.
• #/campaigns and #/campaigns/<send_id>: the review queue over drafted sends in workflow states needs_review, changes_requested, approved, done, blocked. Each item shows a stable row ref (Send #1), type + phase + quality-gate verdict badges, the segment and audience size, deliverability risk, subject + preview text, an editable body draft, an A/B subject picker when variants exist, a Review note textarea, and Approve / Request changes / Block buttons that write the verdict directly onto the send record.
• #/deliverability: pre-send QA table — SPF/DKIM/DMARC pass flags, spam score, inbox readiness, and the SEND verdict per send, plus the read-only suppression list, so weak auth or spammy copy is caught before scheduling.
• #/performance: open/click/unsub/bounce by sent campaign.
• #/settings: sanitized config summary — operator, brand, ESP + secret readiness, from-identities, segments, sending policy, and onboarding state. Never expose secret values.

Keep the sidebar workflow filters (All / Needs Review / Approved / Done / Blocked) as the primary nav, plus the views above.

Demo mode:

• ?demo=1 (or ?demo=overview) opens a deterministic mock program ("Northwind Coffee") for documentation and screenshots.
• ?demo=overview, ?demo=campaigns, ?demo=deliverability, ?demo=performance, and ?demo=detail select named mock scenes; detail deep-links to a send detail.
• lang=en or lang=zh forces UI chrome language for screenshots.
• Demo mode never reads or writes Busabase.

UI language: support English and Chinese chrome with Auto default. Keep subject lines, body copy, segment names, and drafts in their original language.

Review Workflow

Read references/campaigns-schema.md before editing the app or its domain logic.

A human verdict (approve / request_changes / block / revise) writes the new status plus decision-note / decided-at (and, for approve, the edited body / chosen chosen-variant) directly onto the send record through busabase-sdk. From a standalone local preview the write merges immediately (trusted operator); from the deployed AirApp it creates a pending ChangeRequest for the trusted process to merge.

Normal Workflow

1. Detect mode. Default to App UI.
2. When Kelly asks for a campaign, newsletter, or sequence: build/refresh the relevant segment, draft the send(s) into Busabase's sends Base with status: "needs_review", the correct type and SEND phase, a clear reason, risk badges, a deliverability object, subject variants when A/B is intended, and run the email-quality-auditor gate to attach quality-gate (EQS + verdict). Metrics, deliverability risk, and the consent/suppression check recompute automatically on every read.
3. Give Kelly the AirApp URL (or local preview URL) to review the queue, deliverability, and quality gates.
4. For a send moved to changes_requested, re-draft it per the review comment, re-run the gate, and write it back to needs_review.
5. On "schedule approved sends": run node scripts/execute_decisions.mjs --apply to re-read approved sends from Busabase, re-check the quality gate/deliverability risk/suppression list, and mark each done. Then perform the actual scheduling/sending through the configured ESP with the approved, possibly user-edited body and chosen variant, one send at a time.
6. Never schedule a send without an explicit approve decision, never schedule one whose gate is BLOCK or whose deliverability risk is high, and never re-schedule sends already recorded as scheduled/sent.

Safety Defaults

• Treat every outbound send as approval-required (outbound + volume). Money offers, compliance-sensitive copy, cold outbound, and high send volume raise the bar further.
• A BLOCK verdict or high deliverability risk is a hard stop; fix authentication or copy before the send is eligible.
• Store only the minimum content needed for review; keep raw subscriber lists and PII out of Busabase (segments carry names + sizes, not rows).
• Redact the ESP API key and any credential-like strings from logs, reports, and UI state; expose only boolean readiness for configured env vars.
• Keep stable ids (send_id, segment_id) and ref numbers so repeated updates and executions are idempotent.