South Korea PIPA Compliance

Overview

The Personal Information Protection Act (PIPA, 개인정보 보호법) is South Korea's comprehensive data protection law, originally enacted on 29 September 2011 (Act No. 10465) and significantly amended in 2020 (effective 5 August 2020) and 2023 (effective 15 September 2023). The Personal Information Protection Commission (PIPC, 개인정보보호위원회) is the independent supervisory authority with centralised enforcement jurisdiction since the 2020 amendments consolidated regulatory authority from multiple agencies.

South Korea received an adequacy decision from the European Commission on 17 December 2021, recognising PIPA as providing an adequate level of data protection for GDPR transfer purposes.

Scope and Definitions

Personal Information (Art. 2(1))

Information relating to a living individual that identifies or can identify the individual through the information alone or in combination with other information that can be easily used. Includes:

• Name, resident registration number, image
• Information that individually does not identify but can identify when combined with other easily accessible information

Pseudonymised Information (Art. 2(1-2), introduced 2020)

Personal information processed by partially deleting or replacing to make it impossible to identify a specific individual without the use of additional information. Pseudonymised information may be processed for statistical purposes, scientific research, and preservation of records in the public interest without consent (Art. 28-2).

Sensitive Information (Art. 23)

• Ideology, beliefs, membership of trade unions or political parties
• Political opinions, health information, sex life
• Genetic information, criminal record information
• Biometric information used for identification
• Race and ethnic origin (added by 2023 amendments)

Consent Framework

General Consent Requirements

Requirement	PIPA Provision	Detail
Informed consent	Art. 15(2)	Must disclose: purpose, items collected, retention period, right to refuse and consequences
Separate consent	Art. 22(1)	Consent for processing beyond the purpose must be separated from other consent items
Clear distinction	Art. 22(1)	Important content must be clearly displayed (larger font, colour, bold)
Opt-in for marketing	Art. 22(2)	Marketing purpose collection requires separate opt-in consent
Refusal right	Art. 22(5)	Data handler must not refuse service due to refusal of consent for non-essential information
Minor consent	Art. 22(6)	For children under 14, consent from legal representative required

Consent for Sensitive Information (Art. 23)

Processing sensitive information requires the data subject's separate explicit consent or a specific legal basis. The consent must clearly indicate the sensitive categories being processed.

2023 Amendment: Consent Alternatives (Art. 15(1))

The 2023 amendments introduced additional lawful processing bases beyond consent:

Basis	Article	Description
Consent	Art. 15(1)(1)	Data subject's consent obtained per Art. 22
Legal obligation	Art. 15(1)(2)	Special provisions in laws or compliance with legal obligations
Public institution duty	Art. 15(1)(3)	Necessary for public institutions to perform statutory duties
Contract performance	Art. 15(1)(4)	Necessary for contract with data subject
Legitimate interest	Art. 15(1)(6)	Necessary for legitimate interest of the data handler, where substantially related to the purpose and within the data subject's reasonable expectations (added 2023)
Urgent necessity	Art. 15(1)(5)	Urgently necessary for life, body, or property of the data subject or third party

Legitimate interest (Art. 15(1)(6)) requirements:

• Reasonably related to the interest of the data handler
• Substantially related to the original collection purpose
• Within the reasonable expectations of the data subject
• Data handler must document the legitimate interest assessment
• The PIPC may issue further guidance on the scope and application

Pseudonymisation Framework (Arts. 28-2 to 28-7)

Permitted Uses of Pseudonymised Information (Art. 28-2)

Pseudonymised information may be processed without consent for:

1. Statistical purposes
2. Scientific research (including industrial research)
3. Preservation of records in the public interest

Combination of Pseudonymised Information (Art. 28-3)

• Combination of pseudonymised information held by different data handlers must be performed by an entity designated by the PIPC
• The designated entity must apply additional pseudonymisation or anonymisation before providing the combined data to the requesting handler
• The combination must receive prior PIPC approval

Safety Measures for Pseudonymised Information (Art. 28-4)

Measure	Requirement
Separation of additional information	Additional information enabling re-identification must be stored and managed separately
Technical safeguards	Encryption or equivalent protection for additional information
Access restrictions	Designation of authorised personnel; access logging
Prohibition on re-identification	Prohibited from using pseudonymised information to re-identify individuals; if re-identification occurs accidentally, immediate destruction or cessation of processing required

Zenith Global Enterprises Pseudonymisation Register

Data Set	Purpose	Pseudonymisation Method	Additional Information Storage	PIPC Compliance
Customer shipping patterns	Statistical analysis of route optimisation	k-anonymity (k=5) with generalisation of location data	Key mapping table stored in HSM, separate from analytics environment	Compliant
Employee performance metrics	Industrial research on workforce productivity	Tokenisation of employee identifiers	Token-identifier mapping in isolated database with MFA access	Compliant
Logistics volume trends	Public interest statistical reporting	Aggregation to postal code level with suppression of groups < 10	No additional information retained (anonymised output)	Not applicable (anonymised)

Cross-Border Transfer Rules

Transfer Mechanisms (Art. 28-8, as amended 2023)

The 2023 amendments significantly reformed cross-border transfer provisions:

Mechanism	Article	Detail
Consent	Art. 28-8(1)(1)	Data subject's consent with disclosure of: recipient, destination country, transfer purpose, PI items, right to refuse and consequences
Contract necessity	Art. 28-8(1)(2)	Transfer necessary for contract with data subject
Adequacy recognition	Art. 28-8(1)(3)	Transfer to a country or international organisation recognised by the PIPC as having adequate protection
Standard contractual clauses	Art. 28-8(1)(4)	PIPC-approved standard contractual clauses between the parties
BCR equivalent	Art. 28-8(1)(4)	PIPC-approved data protection rules within a corporate group
PIPC certification	Art. 28-8(1)(5)	Recipient certified by a PIPC-designated certification body

PIPC Adequacy Recognitions

As of March 2026, the PIPC has recognised:

• European Union / EEA (reciprocal with EU adequacy decision of December 2021)
• United Kingdom (recognised 2022)

Notification Requirements for Cross-Border Transfer (Art. 28-8(3))

The data handler must notify the data subject of:

• The recipient's identity
• The destination country
• The items of personal information transferred
• The purpose of transfer
• The retention and use period
• The right to refuse and consequences of refusal

Zenith Global Enterprises Cross-Border Transfer Register:

Transfer ID	Flow	Destination	Mechanism	Notification	Status
CBT-KR-001	Customer data → EU HQ	Germany (EU)	Adequacy recognition	Privacy notice updated	Active
CBT-KR-002	Employee data → Regional HR	Singapore	Standard contractual clauses	Employee notice provided	Active
CBT-KR-003	Logistics data → APAC ops	Japan	Consent (Art. 28-8(1)(1))	Consent collected	Active
CBT-KR-004	Payment data → Treasury	United Kingdom	Adequacy recognition	Privacy notice updated	Active

PIPC Enforcement

Administrative Penalties

Sanction Type	PIPA Provision	Detail
Corrective orders	Art. 64	Orders to cease violations, take corrective measures, or implement safeguards
Administrative fines (과태료)	Art. 75	Up to KRW 50 million for procedural violations
Penalty surcharges (과징금)	Art. 64-2	Up to 3% of related revenue (increased from prior cap by 2023 amendments)
Criminal penalties	Art. 71-73	Imprisonment up to 5 years or fine up to KRW 50 million for serious violations
Public naming	Art. 64(4)	Public disclosure of violators

Notable PIPC Enforcement Actions

Meta Platforms (September 2022):

• Fine: KRW 30.8 billion (approximately USD 22 million)
• Violations: Collecting and using sensitive information (political views, sexual orientation, religious beliefs) without proper consent from approximately 3.3 million Korean Facebook users
• Significance: Demonstrated PIPC willingness to impose significant fines on global technology companies

Kakao (2023):

• Fine: KRW 15.1 billion
• Violations: Collection and use of personal information beyond consented purposes in advertising services
• Significance: Largest enforcement action against a domestic technology company

Scatter Lab (2021):

• Fine: KRW 103 million
• Violations: AI chatbot (Lee Luda) trained on personal conversations without consent
• Significance: Established PIPC precedent for AI training data compliance under PIPA

Data Subject Rights

Right	Article	Response Deadline	Implementation
Right to access	Art. 35	10 days	Self-service portal in Korean
Right to correction/deletion	Art. 36	10 days	Correction through customer portal; deletion workflow with legal hold check
Right to suspension	Art. 37	10 days	Processing suspension within 10 days of request
Right to notification	Art. 34	Without delay	Breach notification to affected individuals
Right to data portability	Art. 35-2 (2023)	Per PIPC regulation	Structured export (implementation timeline per PIPC guidance)
Right regarding automated decisions	Art. 37-2 (2023)	Per PIPC regulation	Right to explanation and refusal of automated decisions

Breach Notification (Art. 34)

Element	Requirement
Individual notification	Without delay upon discovery of breach
PIPC notification	Within 72 hours of discovery for breaches affecting 1,000+ individuals
Content	Facts of breach, items of PI leaked, countermeasures, grievance procedures
Large-scale breach	10,000+ individuals: additional reporting to PIPC and public notification through the website
Investigation cooperation	Cooperate fully with PIPC investigation

Compliance Programme

Component	Detail
Internal management plan	Documented plan per Art. 29 and Enforcement Decree Art. 30
Chief Privacy Officer (CPO)	Designated officer meeting PIPA qualifications (Art. 31)
Annual training	PIPA compliance training for all Korean employees
Technical safeguards	Encryption of resident registration numbers and sensitive data (Art. 24-2)
Data destruction	Destruction within 5 days of retention period expiry (Art. 21)
Privacy impact assessment	Required for public institutions; recommended for private sector for large-scale processing