Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization.
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Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.
Great website copy does four things:
When invoked, apply the guidelines in rules/ organized by:
homepage-* — Homepage messaging hierarchy and structurefeature-* — Feature page copy and organizationabout-* — About page storytellingpricing-* — Pricing page copy optimizationcomparison-* — Comparison and alternative pagestour-* — Product tour pagesintegration-* — Integration pagesusecase-* — Use case and solution pagesconversion-* — Demo request and contact pagesnavigation-* — Navigation and microcopyEvery page follows the same priority:
1. WHAT (What is this thing?)
↓
2. WHO (Is this for me?)
↓
3. WHY (Why should I care?)
↓
4. HOW (How does it work?)
↓
5. PROOF (Can I trust this?)
↓
6. ACTION (What do I do next?)
| Audience Awareness | What They Need | Copy Approach |
|---|---|---|
| Unaware | Education on the problem | Lead with pain/problem |
| Problem-aware | Understanding of solutions | Agitate + introduce solution |
| Solution-aware | Why your solution | Differentiation + benefits |
| Product-aware | Confidence to buy | Proof + urgency + offer |
| Most aware | Easy path to action | CTA + friction removal |
| Page Type | Primary Goal | Secondary Goal |
|---|---|---|
| Homepage | Communicate value prop | Route to relevant content |
| Feature page | Demonstrate capability | Drive trial/demo |
| About page | Build trust and credibility | Attract talent |
| Pricing page | Enable purchase decision | Qualify leads |
| Comparison page | Win competitive deals | Capture switch intent |
| Product tour | Visualize the experience | Reduce demo friction |
| Integration page | Show ecosystem fit | Capture integration searches |
| Use case page | Prove relevance to segment | Capture intent by persona |
| Demo/Contact | Convert to conversation | Qualify the lead |
More specific = more persuasive:
Weak: "Save time"
Better: "Save hours every week"
Strong: "Save 5 hours per week"
Best: "Save 5 hours per week on code reviews"
| Page | Tone | Focus | Primary CTA |
|---|---|---|---|
| Homepage | Confident, clear | Value + differentiation | Start trial / See demo |
| Features | Educational, demonstrative | Capabilities + outcomes | Try feature / Learn more |
| About | Human, authentic | Story + mission + team | Join us / Contact |
| Pricing | Transparent, helpful | Value per tier | Start trial / Talk to sales |
| Comparison | Confident, factual | Differences + advantages | Switch now / Try free |
| Product tour | Visual, guided | Experience preview | Start free |
| Integration | Technical, practical | Setup + benefits | Connect now |
| Use case | Relatable, solution-focused | Problem + proof | See how |
| Demo/Contact | Helpful, low-pressure | Value of conversation | Book time |
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概要と使いどころ
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。