Campaign Orchestration

Use this skill when planning monthly marketing campaigns, structuring content calendars, selecting products for promotion, or preparing campaign presentations.

Available Tools

Tool	Purpose
remote_wp_connection	Pull live WooCommerce product stock, orders, and site content for campaign planning
schedule_social_post	Schedule campaign posts to social platforms
generate_gemini_image_validated	Create campaign visuals, reel covers, and promo graphics
paper_store_write / paper_store_read	Persist and retrieve campaign plans, product selections, and tracking sheets
create_post	Publish campaign landing pages and announcements to WordPress
web_search_validated	Research seasonal trends, competitor campaigns, and industry hooks
toolkit_cpt	Access pro toolkit CPTs — mcp_ai_event (campaign events), mcp_ai_project (campaign projects), mcp_ai_task (campaign tasks)
create_chart_validated	Generate campaign performance charts for presentation decks

WP-CLI Commands

Key mcp-ai WP-CLI commands for campaign workflows. Run via terminal:

Command	Use for
wp mcp-ai bulk	Batch operations for campaign asset creation
wp mcp-ai cron	Verify campaign schedules are registered
wp mcp-ai content	Check existing content before planning new campaigns

When to use this skill

Trigger when ANY of the following is true:

• Planning a monthly or seasonal marketing campaign.
• The task asks to "plan this month's content", "build a campaign", or "orchestrate marketing".
• Selecting products to feature based on stock, season, and rotation rules.
• Structuring weekly content (reels, static posts, stories).
• Setting up recurring posts (delivery notices, gift wrapping, vouchers).
• Preparing a campaign presentation for approval.
• The task mentions "monthly SOP", "campaign planning", or "content strategy".
• Integrating product launches, slow movers, or seasonal items into a plan.

The Monthly Campaign Cycle

┌─────────────────────────────────────────────────────────────────┐
│                     MONTHLY CAMPAIGN CYCLE                       │
├───────────┬───────────┬───────────┬───────────┬─────────────────┤
│  Week 1   │  Week 2   │  Week 3   │  Week 4   │  Week 5 (bonus) │
│  PLAN     │  EXECUTE  │  AMPLIFY  │  CONVERT  │  REVIEW         │
├───────────┼───────────┼───────────┼───────────┼─────────────────┤
│ ● Theme   │ ● Reel 1  │ ● Reel 2  │ ● Reel 3  │ ● Analytics     │
│ ● Products│ ● Posts   │ ● Posts   │ ● Posts   │ ● Next month    │
│ ● Visuals │ ● Stories │ ● Stories │ ● Promos  │   prep          │
│ ● Schedule│           │ ● Engage  │ ● Urgency │                 │
└───────────┴───────────┴───────────┴───────────┴─────────────────┘

Step 1 — Recurring Posts (Every Month, Non-Negotiable)

These three posts go out every single month regardless of theme:

Recurring Post	Platforms	Frequency	Content
Islandwide Delivery	Instagram, Facebook	1×/month	Delivery areas, shipping rates, TAT
Complimentary Gift Wrapping	Instagram, Facebook	1×/month	Show wrapping, mention it's free
E-Gift Vouchers	Instagram, Facebook	1×/month	How to purchase, denominations, instant delivery

These should be templated — create once, reuse monthly with minor updates. Schedule them at the start of the month so they're never forgotten.

Step 2 — Monthly Theme & Focus

Choose a seasonal or emotional theme that anchors the entire month:

Theme formula: [Emotion/Season] + [Product Category Hook]

Examples:
  "Scents of September" → New fragrance arrivals
  "August Refresh" → Skincare & body care focus
  "Gift Season" → Jewelry, gift sets, vouchers
  "Island Glow" → Summer skincare, light fragrances
  "Monsoon Moments" → Cozy scents, self-care

Rotate product priorities each month:

Priority	Examples
New fragrance launches	Latest arrivals, exclusive drops
Brand spotlights	Feature one brand deeply (Conatural, Swarovski, etc.)
Slow movers	Push products with stagnant inventory
Category deep-dives	All jewelry, all skincare, all gift sets
Cross-category bundles	"Date Night Set" (fragrance + jewelry)

Step 3 — Weekly Content Structure

Standard weekly cadence:

Day	Content Type	Purpose
Monday	Static Post	Educational / brand story
Tuesday	Story (series)	Behind-the-scenes, polls, Q&A
Wednesday	Static Post or Carousel	Product spotlight
Thursday	Story (series)	Engagement — quizzes, "this or that"
Friday	REEL	High-reach content (see Reel Themes below)
Saturday	Static Post	Lifestyle / aspirational
Sunday	Story	Recap, "swipe up" / link

Volume targets per week:

• 1 Reel (Friday)
• 2–3 Static Posts
• Stories daily or every other day

Step 4 — Reel Themes

Rotate through these themes weekly to avoid repetition:

Theme	Description	Example
Product Spotlight	Close-up of a single product, unboxing, texture	"This bottle. That scent. 😮‍💨 #CHGoodGirl"
Demo / Tutorial	How to apply, layer, or use the product	"3 ways to layer your fragrance for all-day wear"
Gifting Story	Gift wrapping process, recipient reaction	"POV: You just made someone's birthday"
Testimonial / UGC	Customer review or repost	"She said YES to this scent 💍"
Store / Lifestyle	In-store ambiance, location B-roll, island vibes	"Your happy place in Colombo"
Before & After	Transformation, comparison	"Cheap mist → Luxury EDP. Feel the difference."
Trend / Seasonal	Tie to current events, weather, holidays	"Monsoon-proof scents that last through the rain 🌧️"

Step 5 — Product Selection Rules

When picking products for the month, apply these filters in order:

1. IN STOCK ONLY — Eliminate anything with stock_status ≠ "instock"
                    (Check live via remote_wp_connection)

2. SEASONAL RELEVANCE — Does this product fit the monthly theme?
                         (Summer = light/fresh, Monsoon = cozy/warm, etc.)

3. SLOW MOVERS FIRST — Prioritize products with high stock but low
                        engagement or sales velocity.

4. BRAND ROTATION — Don't feature the same brand two months in a row.
                     Spread across fragrance, jewelry, and skincare.

5. PRICE DIVERSITY — Mix price points:
                     - 1–2 affordable (entry-level, impulse buy)
                     - 2–3 mid-range (core catalog)
                     - 1 premium (aspirational, halo product)

6. AVOID OVERUSED SKUs — Track which products were featured recently.
                          Use paper_store or a tracking sheet.

Selection output format:

| Priority | SKU | Product | Brand | Price | Stock | Why |
|---|---|---|---|---|---|---|
| Hero     | —   | —       | —     | —     | —     | —   |
| Support  | —   | —       | —     | —     | —     | —   |
| Slow Mvr | —   | —       | —     | —     | —     | —   |

Step 6 — Campaigns & Promotions

Plan promotions that create urgency and reward engagement:

Promo Type	When	Example
Weekend Flash Sale	Friday–Sunday	"20% off all skincare — this weekend only"
GWP (Gift with Purchase)	Mid-month	"Free mini fragrance with orders over Rs. X"
Voucher Promo	Start of month	"Buy a Rs. 5,000 voucher, get Rs. 500 free"
Bundle Deal	Any week	"Date Night Set: perfume + jewelry, 15% off"
SMS/Email Blast	24h before promo	"Tomorrow only — you saw it here first 📱"
Abandoned Cart	Ongoing (automated)	"Your fragrance is waiting... 👀"

Promo checklist:

• Creative assets ready (image, story graphic)
• Copy approved (caption, CTA, terms)
• Scheduled in content calendar
• SMS/Email reminder queued
• Landing page or collection page live
• Stock confirmed (enough to meet demand)

Step 7 — Presentation Deadline

By the 1st week of each month, the final plan should include:

Monthly Campaign Deck:
│ 1. Theme & Rationale (why this theme now?)
├── 2. Product Selection (table with SKUs, prices, stock, rationale)
├── 3. Weekly Content Calendar (posts, reels, stories by day)
├── 4. Reel Storyboards (3–4 reel concepts with shot lists)
├── 5. Recurring Post Schedule (delivery, gift wrap, vouchers)
├── 6. Campaign & Promo Calendar (sales, GWP, bundles, emails)
├── 7. Asset Checklist (images needed, copy needed, status)
├── 8. Success Metrics (reach, engagement, sales targets)
└── 9. Project & Task Tracking (link to `mcp_ai_project` / `mcp_ai_task` CPTs via `toolkit_cpt`)

Recurring Post Templates

Islandwide Delivery

Caption: "From Colombo to Jaffna, Galle to Trinco — your signature
scent ships free across the entire island. 🚚🇱🇰

Order by 2 PM for same-day dispatch. Tap the link in bio to shop."

Visual: Map of Sri Lanka with delivery zones marked, or a parcel
        being handed over with a smile.

Complimentary Gift Wrapping

Caption: "Every order comes wrapped like a gift — because it probably
is one. 🎁✨

Complimentary gift wrapping on ALL orders. Just tell us at checkout
if it's for someone special (or yourself — we don't judge)."

Visual: Close-up of elegantly wrapped box with ribbon, The Parfumerie
        branding visible.

E-Gift Vouchers

Caption: "Can't decide? Let them choose. 💌

E-gift vouchers available in Rs. 2,500 / 5,000 / 10,000 / 25,000.
Instant delivery via email. Perfect for last-minute gifting.

Link in bio → Gift Vouchers."

Visual: Digital voucher mockup with elegant design.

Tracking & Iteration

After each campaign, capture what worked:

Track per post:
  - Platform, format (reel/static/story), reach, engagement rate
  - Link clicks, saves, shares
  - Sales attributed (if trackable)

Track per product:
  - Stock before campaign → stock after
  - Which products sold fastest
  - Which products got engagement but no sales

Feed into next month:
  - Best-performing formats → repeat
  - Best-performing products → rotate back in 2–3 months
  - Underperforming products → try different angle or demote

Multi-Brand Integration

When managing multiple brands, ensure regular rotation:

Fragrance brands:  Banderas, Benetton, Carolina Herrera, Dolce & Gabana,
                   Ferrari, Foamous, Givenchy, Jeanne Arthes,
                   Jean Paul Gaultier, Kenzo, L'occitane, Nina Ricci,
                   Rabanne, Prada, Pepe Jeans, Valentino

Jewelry & gifts:   Swarovski, SIF Jakobs, Buckley London, Coeur de Lion

Skincare:          L'occitane, Conatural, Beauty by Rosh

Rotation rule: No brand appears as hero more than once per quarter. A "hero" feature means a dedicated reel or static post, not just a mention in a roundup.

Campaign Calendar Format

MONTH: [Name]          THEME: [Theme Name]
──────────────────────────────────────────────────────────────────
WEEK 1 (1st–7th)
  Mon: Recurring Post — Islandwide Delivery
  Wed: Static — Theme Introduction
  Fri: REEL — [Theme + Product]
  Stories: Behind-the-scenes of planning

WEEK 2 (8th–14th)
  Mon: Static — Educational [Brand/Category]
  Wed: Carousel — Product Deep-Dive
  Fri: REEL — [Theme 2]
  Sat: Recurring Post — Gift Wrapping
  Stories: Polls, Q&A

WEEK 3 (15th–21st)
  Mon: Static — Customer Story / UGC
  Wed: [CAMPAIGN LAUNCH — Weekend Sale Teaser]
  Thu: SMS Blast — Sale reminder
  Fri: REEL — [Theme 3] + Sale Callout
  Sat–Sun: Weekend Flash Sale Posts

WEEK 4 (22nd–30th)
  Mon: Static — Sale Recap / Social Proof
  Wed: Recurring Post — E-Gift Vouchers
  Fri: REEL — [Theme 4]
  Stories: Monthly wrap-up, sneak peek at next month

Critical Rules

• Plan 80%, leave 20% — Reserve space for trending topics, last-minute promos, and reactive content.
• In stock only — never feature a product that's out of stock on the live site; verify with remote_wp_connection.
• Rotate brands and categories — prevent audience fatigue and give every brand visibility.
• Slow movers get priority — actively push stagnant inventory before it becomes dead stock.
• Recurring posts are non-negotiable — schedule them first, build the rest around them.
• Templates save time — create reusable post frameworks for recurring content instead of starting from scratch each month.
• Present by Week 1 — the full plan must be ready for review by the first week of the month.
• Track what works — feed performance data back into next month's planning.

Common Mistakes

WRONG:
- Featuring the same hero product two months in a row
- Planning a campaign around an out-of-stock product
- Forgetting to schedule the three recurring posts
- Overloading one week and leaving another empty
- Using the same reel format every week (audience fatigue)
- No promo or urgency mechanism in the plan
- Presenting the plan in Week 3 (too late to execute)

RIGHT:
- Rotating hero products across brands and categories
- Verifying stock via WooCommerce API before finalizing
- Scheduling recurring posts first, building around them
- Balanced weekly cadence: 1 reel + 2–3 statics + daily stories
- Alternating reel themes (spotlight → tutorial → gifting → lifestyle)
- At least one promo or urgency driver per month
- Final plan ready by the 1st of the month

What This Skill Does NOT Cover

• Writing individual social media captions — use design-social-content.
• Publishing or scheduling individual social posts — use schedule_social_post via design-social-publishing.
• Researching products before adding them to a campaign — use design-product-research.
• Creating individual images or visuals — use design-image-generation.
• Deep research on market trends — use deep_research via design-deep-research.
• Running analytics reports on past campaigns — use design-analytics-reporting.
• CRM pipeline management (leads, deals, contacts) — use design-crm.

Cross-references

• Run design-content-calendar to build the detailed daily/weekly posting schedule.
• Run design-social-content to write the actual captions for planned posts.
• Run design-social-publishing to schedule and publish via schedule_social_post.
• Run design-product-research to research products before adding them to the campaign.
• Run design-image-generation to create campaign visuals — check your tool list for the Gemini image tool.
• Run design-brand-kit to ensure campaign visuals align with brand guidelines.
• Run design-project-management to track campaign projects, tasks, and sprints via toolkit_cpt → mcp_ai_project, mcp_ai_task.
• Run design-crm to manage campaign-related leads, deals, and customer activity via toolkit_cpt → mcp_ai_company, mcp_ai_deal.
• Run mcp-ai-wpoos-plugin for remote_wp_connection — verify product stock before featuring.
• Use paper_store_* tools with connection_id to persist campaign plans to the target site's Paper Store.
• Use create_post to directly publish campaign-related content (landing pages, announcements) to WordPress.