Content Research → Post Pipeline

Use this skill when research findings need to become WordPress content — blog posts, buying guides, brand profiles, or landing pages.

Available Tool

Tool	Purpose
create_post_from_research	Convert a Paper Store research record or raw JSON data into a WordPress draft post
create_post	Direct WordPress post creation with images, charts, categories, tags, and meta
save_post	Create or update a post by ID

For simple post creation (non-research content), use create_post directly:

create_post {
  title: "Post Title"
  content: "HTML content here"
  post_type: "post"
  status: "draft"
  categories: ["category-slug"]
  tags: ["tag1", "tag2"]
  content_images: [{ source: 123, position: "start" }]
}

Use save_post to update an existing post by passing post_id.

WP-CLI Commands

Key mcp-ai WP-CLI commands for research-to-post workflows. Run via terminal:

Command	Use for
wp mcp-ai content	Search existing posts to avoid duplicate topics
wp mcp-ai paper-store list	List available research records in Paper Store collections
wp mcp-ai paper-store read	Read a specific Paper Store research record before conversion
wp mcp-ai bulk	Batch-create multiple posts from research records

When to use this skill

Trigger when ANY of the following is true:

• Research is complete and needs to become a WordPress post or page.
• The task asks to "turn this research into a post" or "create a blog post from findings".
• Converting a Paper Store research record into published content.
• Building a buying guide, brand spotlight, or educational article from research data.
• The task mentions "post from research", "research to content", or "publish the findings".

create_post_from_research — Research → WordPress Post

Takes structured research and creates a WordPress draft. Can pull from Paper Store records or accept raw JSON data directly.

Parameters

paper_store_record_id  — Paper Store record ID to convert (required if no `data`)
paper_store_collection — Collection containing the record (required with record_id)
data                   — Raw research data object (alternative to Paper Store)
                         Must include "title". Can include "report" (content),
                         "description" (excerpt), and "sources".
post_type              — WordPress post type (default: "post")
post_status            — "draft" or "pending" (default: "draft")
category_id            — Category term ID to assign
tags                   — Array of tag strings
author_id              — User ID for post author (default: current user)
update_paper_status    — Auto-update Paper Store record to "published" after creation

Workflow A: From Paper Store

1. Research is stored in Paper Store (e.g., from deep_research or research_product)

2. create_post_from_research {
     paper_store_record_id: "conatural-brand-profile"
     paper_store_collection: "research-reports"
     post_type: "post"
     post_status: "draft"
     category_id: 2046  // CoNatural category
     tags: ["conatural", "skincare", "brand-spotlight", "sri-lanka"]
     update_paper_status: true
   }

3. Review the draft in WordPress admin
4. Edit, add images, optimize SEO
5. Publish when ready

Workflow B: From Raw Data

1. Research is complete but not in Paper Store

2. create_post_from_research {
     data: {
       title: "The Ultimate Guide to Layering Fragrances for Sri Lanka's Climate"
       report: "In Sri Lanka's tropical humidity, fragrance layering is both
                an art and a science. Here's how to make your scent last..."
       description: "Master fragrance layering for long-lasting scent in
                     tropical weather. Expert tips for Sri Lankan perfume lovers."
       sources: ["https://source1.com", "https://source2.com"]
     }
     post_type: "post"
     post_status: "draft"
     category_id: 123  // Blog category
     tags: ["fragrance-tips", "layering", "tropical-climate", "sri-lanka"]
   }

3. Review and publish

Post Types

Post Type	Use For
post (default)	Blog articles, buying guides, brand spotlights
page	Landing pages, evergreen guides, about pages
product	WooCommerce product pages (if WooCommerce is active)

Status Selection

Status	When
draft	Standard — review and edit before publishing
pending	Editorial workflow — needs editor approval

Content Types This Pipeline Supports

1. Brand Spotlights

Research → Post about a brand The Parfumerie carries

Example: "Inside Conatural: The Women-Led Skincare Brand Taking
         Sri Lanka by Storm"

2. Buying Guides

Research → Educational guide helping customers choose

Example: "EDP vs EDT vs Parfum: Which Fragrance Concentration
         Is Right for You?"

3. Trend Reports

Research → Article about industry trends

Example: "5 Fragrance Trends Dominating Sri Lanka in 2026"

4. How-To Guides

Research → Instructional content

Example: "How to Make Your Perfume Last All Day in Sri Lanka's Humidity"

5. Gift Guides

Research → Curated product recommendations

Example: "The Parfumerie's Ultimate Gift Guide: Fragrance, Jewelry & Skincare"

Post Creation Checklist

Before creating the post, verify:

□ Research is complete and accurate
□ Title is SEO-optimized (brand + topic + key differentiator)
□ Content has a clear structure (H2/H3 headings, short paragraphs)
□ Sources are cited where relevant
□ Category and tags are assigned
□ Post status is appropriate (draft for review, pending for editorial)
□ update_paper_status is set if the research record should be marked as published

After creation:

□ Review the draft in WordPress admin
□ Add featured image (use generate_gemini_image_validated if needed)
□ Optimize meta description (see design-seo-content)
□ Add internal links to products and related posts
□ Preview before publishing

Paper Store Integration (on request)

The pipeline naturally integrates with Paper Store:

Store → Research → Create Post → Mark Complete
  ↑                                    ↓
  └────────── Future reference ────────┘

1. paper_store_write: Save research
2. create_post_from_research: Convert to WordPress draft
3. update_paper_status: true — mark the research as "published"
4. paper_store_read: Retrieve later for updates or repurposing

When explicitly asked, use connection_id to target the correct site:

paper_store_write {
  connection_id: "conn_8srcad8zylhe"
  collection: "research-reports"
  ...
}

Critical Rules

• Research before posting — never create a post from incomplete or unverified research.
• Draft first, publish later — always create as draft or pending. Review before publishing.
• One post per research record — don't try to cram multiple topics into one post.
• Assign categories and tags — posts without taxonomy are hard to find and organize.
• Update Paper Store status — if the research is done, mark it as published.
• SEO follows creation — after the draft exists, run through design-seo-content for optimization.

Common Mistakes

WRONG:
  ● Publishing directly (skip review) — always draft first
  ● No category or tags assigned — post becomes orphaned
  ● Creating a post from thin research — verify findings first
  ● Forgetting to set update_paper_status — Paper Store record stays "draft" forever
  ● Cramming 5 research topics into one post — one topic, one post

RIGHT:
  ✅ Draft → review → optimize → publish workflow
  ✅ Category + 3–5 relevant tags per post
  ✅ Research verified and cited before posting
  ✅ update_paper_status: true when research is complete
  ✅ One clear topic per post

What This Skill Does NOT Cover

• Conducting the actual research (web search, deep research) — use design-deep-research or design-web-research.
• SEO optimization of the resulting post — use design-seo-content after draft creation.
• Publishing or scheduling the post — use save_post (status: "publish") or schedule_social_post.
• Creating featured images for the post — use design-image-generation.
• Managing Paper Store collections and records directly — use paper_store_write / paper_store_read / paper_store_search tools.
• Product-specific research for WooCommerce — use design-product-research.
• Writing social media posts promoting the content — use design-social-content.

Cross-references

• Run design-deep-research for the research that feeds this pipeline — use deep_research.
• Run design-web-research for quick fact checks and source URLs — use web_search and run_crawl4ai_job.
• Run design-product-research for product-specific research — use research_product.
• Run design-seo-content to optimize the draft post for search engines.
• Run design-image-generation to create a featured image — use generate_gemini_image_validated.
• Run design-campaign-orchestration to integrate the post into a monthly content calendar.
• Use paper_store_* with connection_id to persist research before converting to posts.