Optimize WooCommerce product pages, category pages, and site content for search engines. Covers keyword research, meta tags, product descriptions, schema markup, internal linking, and local SEO. Use when writing product titles/descriptions, conducting keyword research, auditing pages for SEO gaps, setting up internal linking, adding schema markup, or optimizing for local search visibility.
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Use this skill when writing or optimizing product pages, category pages, or any site content for search engine visibility. Focused on WooCommerce e-commerce SEO.
Key mcp-ai WP-CLI commands for content optimisation. Run via terminal:
| Command | Use for |
|---|---|
wp mcp-ai content | Search and manage SEO-optimized content |
wp mcp-ai bulk | Batch update meta tags across posts |
wp mcp-ai harness | Semantic search for content gaps |
Trigger when ANY of the following is true:
| Research Task | Tool Name |
|---|---|
| Keyword research | web_search_validated, brave_web_search |
| Competitor analysis | brave_web_search (search competitor URLs and titles) |
| Site content audit | search_content (use search_type: "hybrid" for combined keyword + semantic search) |
| Semantic content search | semantic_content_search (find related content by meaning) |
| Product data retrieval | remote_wp_connection (get live products) |
| Image alt text | generate_image_alt_text_validated |
| Post/page creation | create_post_validated, save_post_validated |
┌─────────┐
│ SALES │ ← The goal
└────┬────┘
┌────────┴────────┐
│ CONVERSION UX │ ← Reviews, trust signals, CTAs
└────────┬────────┘
┌──────────────┴──────────────┐
│ ON-PAGE CONTENT │ ← Descriptions, images, headings
└──────────────┬──────────────┘
┌────────────────────┴────────────────────┐
│ META & TECHNICAL │ ← Titles, descriptions, schema, speed
└────────────────────┬────────────────────┘
┌──────────────────────────┴──────────────────────────┐
│ KEYWORD FOUNDATION │ ← Research, intent, targeting
└─────────────────────────────────────────────────────┘
| Intent | Query Pattern | Match With |
|---|---|---|
| Informational | "what is", "how to", "difference between" | Blog posts, guides |
| Commercial | "best", "top", "review", "vs" | Buying guides, comparison pages |
| Transactional | "buy", "price", "shop", "order online" | Product pages, category pages |
| Navigational | Brand names, store names | Homepage, brand pages |
1. SEED KEYWORDS
Start with product categories and brand names.
Example: "buy perfume Sri Lanka", "Carolina Herrera price Sri Lanka",
"luxury fragrance online Sri Lanka", "Swarovski jewelry Colombo"
2. EXPAND WITH SEARCH
Use web_search_validated to find related queries:
→ "luxury perfume online Sri Lanka"
→ "best perfume for men Sri Lanka"
→ "buy original perfume Sri Lanka online"
→ "perfume shop Colombo delivery"
3. PRIORITIZE BY INTENT + VOLUME
Transactional > Commercial > Informational
"buy Carolina Herrera Good Girl Sri Lanka" > "what is eau de parfum"
4. MAP TO PAGES
Each high-value keyword → specific page
Each page → 1 primary keyword + 2–3 secondary keywords
| Element | Primary Keyword | Secondary Keywords |
|---|---|---|
| Page title (H1) | ✅ Must include | ❌ No |
| Meta title | ✅ Beginning | ✅ If natural |
| Meta description | ✅ Early | ✅ 1–2 |
| URL slug | ✅ (3–5 words) | ❌ No |
| H2 headings | ❌ (unless natural) | ✅ 1 per H2 |
| Body copy | ✅ 1–2 times | ✅ Naturally |
| Image alt text | ❌ (describe image) | ✅ If relevant |
| Image filename | ✅ (descriptive) | ❌ |
FORMAT: [Brand] [Product Name] – [Key Differentiator] ([Size/Volume])
Good: "Carolina Herrera Good Girl Eau de Parfum – 80ml"
Bad: "Good Girl" (no brand, no type, no size)
Good: "Conatural Lavender & Chamomile Face Wash – 150ml"
Bad: "CN29" (SKU-only — means nothing to search engines)
Rules:
FORMAT (155–160 characters):
[Emotional hook / problem]. [Product name] by [brand] — [1–2 key benefits].
[Trust signal]. ✓ [Unique selling point]. Shop online at The Parfumerie.
Example:
"Calm irritated skin with Conatural's Lavender & Chamomile Face Wash — a
sulfate-free, pH-balanced daily cleanser for all skin types. Vegan, halal-
certified & organic. ✓ Islandwide delivery."
Rules:
FORMAT: /shop/[category]/[brand-product-name]/
Good: /shop/conatural/lavender-chamomile-face-wash-150ml/
Bad: /shop/product/cn29/
Bad: /shop/conatural-organic-natural-face-wash-lavender-chamomile-150ml-sulfate-free/
(keyword-stuffed — looks spammy)
Rules:
The long description serves both conversion AND SEO:
STRUCTURE:
<h2>Primary benefit or emotional hook</h2>
← Contains secondary keywords
<p>Contextual opening — connect to customer needs</p>
← Natural keyword placement
<h3>Why You'll Love It</h3>
<ul>
<li><strong>Feature</strong> — Benefit to you</li>
← Each line is a scannable value proposition
</ul>
<h3>Ingredients / Specifications</h3>
← Rich, specific details (search engines reward depth)
<h3>How to Use</h3>
← Practical, helpful content (increases dwell time)
Rules:
File name: carolina-herrera-good-girl-edp-80ml-bottle.jpg
(not: IMG_4829.jpg or product-shot-final-v2.jpg)
Alt text: "Carolina Herrera Good Girl Eau de Parfum 80ml stiletto-shaped
bottle on marble surface"
→ Use generate_image_alt_text_validated (MCP)
Caption: Optional — visible below image in some themes.
Keep to one line if used.
Category pages are high-value SEO real estate. They often rank for high-volume commercial keywords like "buy perfume online Sri Lanka."
Title: [Category Name] – Buy Online Sri Lanka | The Parfumerie
Meta: "Shop premium [category] online at The Parfumerie. ✓ 100% authentic
[sub-categories]. Islandwide delivery, complimentary gift wrapping.
Browse our collection today."
Example:
Title: "Luxury Fragrances – Buy Perfume Online Sri Lanka | The Parfumerie"
Meta: "Discover authentic luxury fragrances at The Parfumerie. Shop Carolina
Herrera, Prada, Givenchy & more. ✓ Islandwide delivery. ✓ Free gift
wrapping. Browse our perfume collection."
Place a 150–300 word description at the top of the category page (before products) and a shorter version at the bottom:
TOP (SEO-rich, 150–300 words):
H1: Category name
P: Overview — what's in this category, who it's for, why shop here
P: Sub-category links (internal linking!)
P: Trust signals — authenticity, delivery, service
BOTTOM (Short, 50–100 words):
P: Call to action — "Browse our full range of ___"
Optional FAQ: "How to choose a fragrance?" (accordion, good for SEO)
Beyond product and category pages, build topical authority with supporting content:
| Content Type | Purpose | Keywords Targeted |
|---|---|---|
| Buying Guides | Capture commercial intent | "best perfume for", "how to choose" |
| Brand Spotlights | Brand-name search traffic | "[Brand] Sri Lanka", "[Brand] collection" |
| Gifting Guides | Seasonal + gifting intent | "gifts for her Sri Lanka", "Valentine's gift" |
| How-To Articles | Informational traffic | "how to apply perfume", "fragrance layering" |
| Comparison Posts | Decision-making queries | "EDP vs EDT", "[Product A] vs [Product B]" |
| Local Content | Sri Lanka searches | "perfume shop Colombo", "luxury shopping Sri Lanka" |
- [ ] Target keyword in title (H1)
- [ ] Target keyword in first 100 words
- [ ] Target keyword in at least one H2
- [ ] Meta description written (155–160 chars)
- [ ] URL slug = 3–5 words, includes keyword
- [ ] Internal links to 2–3 product/category pages
- [ ] External link to 1 authoritative source
- [ ] Images have descriptive filenames + alt text
- [ ] Post is 800+ words (depth signals quality)
- [ ] Category and tags assigned
Internal links distribute authority across your site:
Category Pages ←→ Product Pages
↑ ↑
└── Blog Posts ──┘
Rules:
● Every product page links to its parent category
● Category pages link to 3–5 featured products
● Blog posts link to 2–3 relevant products or categories
● Related products section links within the same category
● Breadcrumbs on every page (good for SEO + UX)
● Never use "click here" as anchor text — use descriptive text
BAD: "Click here to see our Carolina Herrera collection"
GOOD: "Browse our Carolina Herrera fragrance collection"
BAD: "Buy now"
GOOD: "Shop Carolina Herrera Good Girl — 80ml EDP"
Optimize for local search queries:
Key local keywords to target:
● "perfume shop Sri Lanka"
● "buy perfume online Sri Lanka"
● "luxury fragrance Colombo"
● "perfume delivery Sri Lanka"
● "[Brand] Sri Lanka" (for every brand carried)
● "gift delivery Sri Lanka"
● "online perfume shop Sri Lanka islandwide delivery"
PER PRODUCT PAGE:
✅ Unique meta title
✅ Unique meta description
✅ Canonical URL set
✅ Open Graph (og:title, og:image, og:description) for social sharing
✅ Product schema markup (price, availability, rating)
✅ Breadcrumb schema markup
✅ Image alt text on ALL product images
✅ Descriptive image filenames
✅ H1 = product title (only one H1 per page)
✅ H2/H3 for section headings (not styled text)
SITE-WIDE:
✅ XML sitemap submitted to Google Search Console
✅ robots.txt not blocking important pages
✅ SSL certificate active (HTTPS everywhere)
✅ Mobile-responsive (Google Mobile-First Index)
✅ Fast load times (optimize images — see design-image-optimization)
✅ No broken internal links
✅ Pagination handled correctly (rel="next" / rel="prev")
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Carolina Herrera Good Girl Eau de Parfum – 80ml",
"image": "https://theparfumerie.lk/wp-content/uploads/...jpg",
"description": "Luxury eau de parfum with notes of...",
"sku": "CH-GG-EDP-80",
"brand": {
"@type": "Brand",
"name": "Carolina Herrera"
},
"offers": {
"@type": "Offer",
"url": "https://theparfumerie.lk/shop/carolina-herrera/good-girl-edp-80ml/",
"priceCurrency": "LKR",
"price": "27500",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
}
}
Most WooCommerce themes handle basic schema. Verify with Google's Rich Results Test that price, availability, and rating show correctly.
WRONG:
● Product title = "Good Girl" (no brand, no type, no size)
● Meta description = blank or auto-generated (missed opportunity)
● Same meta description across 50 products (duplicate content)
● Image filenames = IMG_4829.jpg (zero SEO value)
● Copy-pasting manufacturer's product description (duplicate)
● Keyword stuffing: "buy perfume, perfume Sri Lanka, best perfume,
cheap perfume, luxury perfume, perfume online..."
● Missing alt text on product images (accessibility + SEO fail)
● No internal links between related products
● Category pages with zero descriptive content
RIGHT:
✅ "Carolina Herrera Good Girl Eau de Parfum – 80ml"
✅ Unique meta description per product (written, not generated)
✅ Descriptive filenames: carolina-herrera-good-girl-80ml.jpg
✅ Original product descriptions (300+ words, unique)
✅ Natural keyword placement (1–2 primary, 2–3 secondary)
✅ Alt text on every image via generate_image_alt_text_validated
✅ Internal links: related products, parent category, blog posts
✅ Category pages with 150–300 word descriptions
generate_image_alt_text_validated for alt text. Rename files before uploading.design-image-optimizationdesign-social-contentdesign-product-research to gather product information before writing SEO copy.design-image-optimization to create properly named, optimized images — use resize_image (MCP).design-content-calendar to schedule blog posts and buying guides that support SEO.design-social-content to repurpose SEO content for social media.design-brand-kit to ensure consistent brand naming and terminology across all pages.generate_image_alt_text_validated (MCP) for alt text on every product image.web_search_validated for keyword research and competitor title analysis.まだレビューはありません。使ってみた感想をお寄せください。
概要と使いどころ
Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations.
日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
Create beautiful visual art in .png and .pdf documents using design philosophy. You should use this skill when the user asks to create a poster, piece of art, design, or other static piece. Create original visual designs, never copying existing artists' work to avoid copyright violations.
日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。
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日本語の概要は準備中です。原文の説明を表示しています。