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cold-email-sequence

Use this skill when you need a complete cold email sequence (cadence) for a campaign: "write a 4-step outbound sequence", "build an email campaign for this segment", "plan the follow-ups". Designs the number of steps, spacing and angle of each email so every touch adds something new, writes all emails with subject lines, defines when people leave the sequence, and sets the metrics that decide whether to keep, change or kill it.

日本語の概要は準備中です。原文の説明を表示しています。

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references/sequence-example.md2.5 KB

SKILL.md（原文）

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Use this to build a whole campaign rather than one email. It produces a sequence where each step has its own angle, so follow-ups add value instead of saying "just bumping this".

Inputs

Segment, persona and the problem the campaign is about.
Approved proof: customer stories, numbers, assets you can share.
Goal: meetings, replies to a question, sign-ups.

The play

1. Set the shape

The default for cold B2B is 4 emails over about 14-18 days:

Step	Day	Angle	Length
1	0	Observation → problem → proof → ask	50-90 words
2	3	New angle: a different pain or a sharper insight	40-70 words, same thread
3	7-8	Proof: a short customer story or a useful asset	60-90 words, new thread
4	14-16	Close the loop: a polite final note, easy out	25-50 words

Add LinkedIn or phone steps between emails when the channel fits the persona; the multichannel cadence covers that.

2. Give each step one job

No step repeats the previous one. Every follow-up must stand alone: many people only ever see one of the emails. Read references/sequence-example.md for a full annotated 4-step example and step-by-step variations.

3. Thread deliberately

Step 2 replies in the same thread (it reads as a natural follow-up). Step 3 starts a new thread with a new subject, which gives a second chance at the inbox. Step 4 can go either way.

4. Define exits

People leave the sequence when they reply (any reply, including out-of-office with a return date: pause, not stop), book, bounce, opt out, or when anyone at the same account books a meeting.

5. Set the scorecard

Judge after 150-300 contacts per variant:

Metric	Healthy	Action if below
Bounce rate	under 2%	Stop; clean the list
Reply rate	5%+	Rework angle or targeting
Positive reply rate	1.5-3%+	Rework offer and ask
Meetings per 100 contacts	1+	Check reply handling speed

What good looks like

Step 3 could be someone's first email and still make sense.
No "just following up", "bumping this to the top", or "did you see my last email".
The final email is gracious and gets replies in its own right: "not a priority" answers are useful data.
The common mistake is seven emails with the same pitch reworded; volume of touches without new value burns the list.

Rules

MUST give every step a distinct angle.
MUST stop the sequence on reply, booking, bounce or opt-out.
MUST pause, not continue, when an out-of-office names a return date.
NEVER send more than 5 cold emails to one person in a sequence.
NEVER guilt-trip in follow-ups.

Example prompts

"Write a 4-step sequence for Heads of Finance at 200-1,000 person SaaS companies. Problem: month-end close takes too long."
"Turn this single cold email into a full sequence."
"Our sequence gets replies on step 1 only. Rewrite steps 2-4."

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Use this skill when you run account-based marketing or sales on a short list of named accounts: "build an ABM plan", "account plan for our top 20", "how do we break into this enterprise account", "1:1 ABM program". Picks the accounts and the ABM tier (1:1, 1:few, 1:many), maps the buying group, writes the account insight and value hypothesis, plans coordinated sales and marketing plays by stage, and sets the metrics (engagement, meetings, pipeline) that show it is working.

日本語の概要は準備中です。原文の説明を表示しています。