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expansion-opportunity-finder

Use this skill when you want to grow revenue from existing customers: "find upsell and cross-sell opportunities", "which customers are ready to expand", "net revenue retention plan", "expansion playbook". Scores customer accounts on usage, health, growth signals and whitespace (teams, products and seats not yet bought), finds the strongest expansion opportunities with the evidence behind each, and writes the value-review outreach that opens the conversation without sounding like an upsell.

日本語の概要は準備中です。原文の説明を表示しています。

prosyo-ai/gtm-skillスター 11(GitHub 11 + cccskills 0)

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Use this quarterly or before renewals. Expansion is usually the cheapest revenue a company can win, but only from customers who are getting value; pushing more onto unhappy customers accelerates churn.

Inputs

Customers: plan, seats or units, contract value, renewal date.
Usage: active users vs paid seats, feature adoption, trends.
Health: support tickets, satisfaction scores, champion status, payment issues.
Products and pricing: what else could they buy.

The play

1. Check health first

Exclude or flag accounts with falling usage, unresolved escalations, a departed champion or payment problems. They need a save plan, not an upsell.

2. Score expansion signals

Signal	Example	Weight
Usage near limits	90%+ of seats or volume used	High
Growth at the company	Hiring, funding, new locations	High
New team showing interest	Users from another department signing up or asking	High
Strong adoption of core features	Ready for an advanced tier	Medium
Successful outcomes documented	A result they can repeat elsewhere	Medium
Renewal in 60-120 days	Natural moment to resize	Timing

3. Map the whitespace

Per account: which teams, regions, sites or products could use it and do not yet. Sister companies and subsidiaries count.

4. Open with a value review

The best expansion conversation starts with what the customer got: results so far, usage, what peers do next. The expansion idea follows from their goals, not from your quota.

Hi Priya, it's been a year since rollout, so I put together a short review: close time down from 9 days to 4, and your team is now running reconciliation for all three entities. Two other finance teams in your group asked about it last month. Would a 30-minute review with you be useful before planning season?

5. Route and track

Account managers or customer success own the conversation; sales joins for new buyers. Track expansion pipeline and net revenue retention by segment.

What good looks like

Every opportunity has evidence: usage numbers, a growth signal, an interested team.
Unhealthy accounts get a save plan before any expansion pitch.
The common mistake is a blanket "upgrade now" campaign to all customers, which annoys the ones not getting value.

Rules

MUST check health before recommending expansion.
MUST base opportunities on actual usage and signals.
NEVER pressure customers with artificial limits or surprise price increases.

Example prompts

"Here's our customer export with usage. Who's ready to expand and why?"
"Map whitespace across our top 30 accounts."
"Write value-review emails for customers renewing next quarter."

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Use this skill when you run account-based marketing or sales on a short list of named accounts: "build an ABM plan", "account plan for our top 20", "how do we break into this enterprise account", "1:1 ABM program". Picks the accounts and the ABM tier (1:1, 1:few, 1:many), maps the buying group, writes the account insight and value hypothesis, plans coordinated sales and marketing plays by stage, and sets the metrics (engagement, meetings, pipeline) that show it is working.

日本語の概要は準備中です。原文の説明を表示しています。