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sales-playbook-builder

Use this skill when you need a written sales playbook a team can actually follow: "build our sales playbook", "document how we sell", "playbook for new reps", "our reps all sell differently". Captures the ICP, personas, the stages and exit criteria, the plays for each stage, messaging, objection answers, tools and the metrics that matter, from what top performers already do. Produces a structured playbook outline with the first version of every section, ready for the team to refine.

日本語の概要は準備中です。原文の説明を表示しています。

prosyo-ai/gtm-skillスター 11(GitHub 11 + cccskills 0)

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SKILL.md3.5 KB
references/playbook-outline.md1.4 KB

SKILL.md（原文）

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Use this when the way the team sells lives in a few people's heads. A good playbook turns what top performers do into something every rep can repeat, and gets updated as the team learns.

Inputs

Interviews or notes from the two or three best reps: how they find, open, run and close deals.
ICP, personas, value proposition and proof.
Current stages, conversion rates and cycle length.

The play

1. Start from the best reps, not theory

Interview top performers with the same questions: who they target first, how they open, what they ask in discovery, how they handle the top objections, how they get to the economic buyer. Their patterns become the plays.

2. Define stages by buyer actions

Each stage has an exit criterion the buyer completes, not the rep. Example: "Discovery complete" means the buyer confirmed the problem, its impact and who decides. Read references/playbook-outline.md for the full outline and stage table.

3. Write one play per moment

A play is: when it applies, the goal, the steps, the assets, and what good looks like. Keep each to one page. Typical plays: inbound follow-up, cold outbound, discovery, demo, multi-threading, proposal, negotiation, close, handoff to customer success.

4. Add the messaging and objection pages

One page of persona messaging, one page of the ten most common objections with answers and proof.

5. Define the metrics

Activity and conversion at each stage, cycle time and win rate, with the current baseline and target. Reps should know which number to look at when something feels off.

6. Make it living

Name an owner, set a quarterly review, and add a "what we learned" log. A playbook nobody updates is wrong within six months.

What good looks like

A new rep can run a first discovery call from the playbook alone.
Stage exit criteria are buyer actions, so the forecast reflects reality.
Each play fits on one page.
The common mistake is a 60-page document written by someone who doesn't sell, which nobody opens after onboarding.

Rules

MUST base plays on what top performers actually do.
MUST define stage exit criteria as buyer actions.
MUST name an owner and a review cadence.
NEVER include claims, numbers or customer stories that are not approved.

Example prompts

"Build a first version of our sales playbook from these interviews with our three best AEs."
"Define our sales stages with buyer-based exit criteria."
"Write the discovery and multi-threading plays for our playbook."

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abm-account-plan

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Use this skill when you run account-based marketing or sales on a short list of named accounts: "build an ABM plan", "account plan for our top 20", "how do we break into this enterprise account", "1:1 ABM program". Picks the accounts and the ABM tier (1:1, 1:few, 1:many), maps the buying group, writes the account insight and value hypothesis, plans coordinated sales and marketing plays by stage, and sets the metrics (engagement, meetings, pipeline) that show it is working.

日本語の概要は準備中です。原文の説明を表示しています。