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programmatic-seo

Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.

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  • SKILL.md5.0 KB
  • EXAMPLES.md2.0 KB
  • LICENSE1.0 KB
  • REFERENCE.md215 B

SKILL.md(原文)

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Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/

What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

Examples of successful pSEO:

  • Zapier: "[App A] + [App B] integrations" (25,000+ pages)
  • Wise: "[Currency A] to [Currency B]" exchange rate pages
  • NomadList: "[City] for digital nomads" with cost/weather/internet data
  • Yelp: "[Business type] near [location]" listing pages
  • Canva: "[Template type] templates" design pages

Use Cases

PatternTemplateData SourcePages
Integration pages"[Your product] + [Partner]"Partner/integration list100-5,000
Location pages"[Service] in [City/State]"Location database500-50,000
Comparison pages"[Your product] vs [Competitor]"Competitor list20-200
Glossary/definitions"What is [Term]?"Industry term database200-2,000
Template/example pages"[Type] template" or "[Type] examples"Template library100-1,000
Tool pages"[Metric] calculator"Calculator variations50-500
Stats pages"[Topic] statistics [Year]"Data sources50-500

Template Design

Page Template Structure

[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]

Quality Requirements

Every programmatic page MUST have:

  1. Unique title tag — not just "[Entity] | Site Name"
  2. Unique meta description — entity-specific, not templated
  3. Unique introductory content — at least 2-3 sentences unique per page
  4. Unique data — entity-specific numbers, facts, or comparisons
  5. Internal links — contextual links to related pages and hub pages
  6. Schema markup — appropriate structured data per page type

Anti-Patterns (Google Will Penalize)

  1. Doorway pages — thin pages with no unique value, just keyword variations
  2. Duplicate content — same paragraph on every page with only entity name swapped
  3. No user value — page exists for search engines, not humans
  4. Orphaned pages — no internal links pointing to them
  5. Auto-generated gibberish — AI-generated content without quality review

Internal Linking Architecture

Hub-and-Spoke Model

Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)

Cross-Linking Rules

  • Every programmatic page links to its hub page
  • Every programmatic page links to 3-5 related pages
  • Hub pages link to top 10-20 programmatic pages
  • Related pages are based on semantic similarity, not alphabetical
  • Use descriptive anchor text (not "click here" or entity name only)

Technical Implementation

ApproachBest ForStack
Static Site Generation (SSG)<10,000 pages, infrequent data updatesNext.js, Astro, Hugo
Incremental Static Regeneration (ISR)10,000-100,000 pages, periodic updatesNext.js
Server-Side Rendering (SSR)Dynamic data, real-time pricingNext.js, Nuxt
Database-driven CMSNon-technical team needs to manageWordPress + custom post types

Indexation Management

  • Generate XML sitemap with all programmatic pages
  • Submit sitemap to Google Search Console
  • Monitor Index Coverage report for errors
  • Use noindex on thin pages until they have sufficient content
  • Set crawl rate appropriately (avoid overwhelming your server)
  • Monitor crawl budget usage via server logs

Integration with Other Skills

  • technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
  • schema-markup-generator — Generate appropriate schema per page type
  • aeo-geo-optimizer — Optimize programmatic pages for AI citation
  • seo-content-writer — Enhance template content quality

レビュー

まだレビューはありません。使ってみた感想をお寄せください。

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