Social Preview

Generate Open Graph social preview images (1280x640px) for GitHub repositories. The social preview is the single highest-leverage visual asset when repos are shared on Twitter, LinkedIn, Slack, and Discord.

Install

claude skill install social-preview

When to Use

• New public repo needs a social preview before sharing
• Rebranding a project (new colors, name change, logo update)
• Major release or launch -- refresh the preview to reflect the milestone
• Before marketing pushes (LinkedIn posts, Twitter threads, blog features)
• Audit existing repos to catch missing or outdated social previews

Usage

/social-preview generate [repo-path]   # Create OG image from repo context
/social-preview audit [repo-path]      # Check if social preview is set, dimensions correct

Default repo-path is the current working directory if omitted.

---

Procedure: Generate

Execute each step in order. Do not skip steps.

Step 0: Parse Command

Expect: /social-preview {mode} [repo-path]

Extract mode (generate or audit). If missing or invalid:

Error: Invalid or missing mode.
Usage:
  /social-preview generate [repo-path]
  /social-preview audit [repo-path]

STOP.

Validate repo-path is a directory containing .git. Default to cwd if omitted.

Step 1: Scan Repo for Context

Gather:

• Project name -- from package.json name, Cargo.toml [package] name, pyproject.toml name, or directory name
• Description/tagline -- from package.json description, repo description, or ask user
• Primary language -- from file extensions, package manager files, or gh repo view --json primaryLanguage
• Logo/icon -- check for logo.png, logo.svg, icon.png, icon.svg, .github/logo.png, assets/logo.*, branding/logo.*
• Git remote -- git remote get-url origin to extract owner/repo
• Existing social preview -- gh api repos/{owner}/{repo} to check current state

Step 2: Select Template

Present template options to the user:

1. Dark (recommended) -- Dark background (#0d1117 or #141414), light text. Highest contrast, best performance on most feeds.
2. Light -- Light background (#fafbfc), dark text. Matches certain brand aesthetics.
3. Minimal -- Just project name + tagline, no decoration. Clean and typographic.

Ask: "Which template? [dark/light/minimal] (default: dark)"

If the repo has established brand colors (detected from CSS variables, tailwind config, or user-specified), offer to use those as accent colors.

Step 3: Generate HTML Template

Create a standalone HTML file (1280x640px viewport) containing:

• Project name -- large, prominent, max 40 characters displayed. Use system-safe fonts only (no external font dependencies).
• One-line description/tagline -- below the name, lighter weight, max 80 characters.
• Primary language/tech icon (optional) -- simple text-based indicator or Unicode symbol. No external image dependencies.
• Author/org attribution (optional) -- small, bottom corner. GitHub username or org name.
• Background -- solid color, CSS gradient, or subtle CSS pattern (dots, grid). No external images.

Write the HTML file to {repo-path}/social-preview.html (or /tmp/social-preview-{repo-name}.html if user prefers).

Step 4: Render to PNG

Guide the user through one of three rendering paths:

Option A -- Browser screenshot (simplest, no deps):

1. Open the HTML file in any browser
2. Set viewport to exactly 1280x640
3. Take a full-page screenshot
4. Save as PNG

Option B -- Puppeteer/Playwright (automated, requires Node):

node -e "
const puppeteer = require('puppeteer');
(async () => {
  const browser = await puppeteer.launch({ headless: true });
  const page = await browser.newPage();
  await page.setViewport({ width: 1280, height: 640, deviceScaleFactor: 2 });
  await page.goto('file:///PATH/TO/social-preview.html', { waitUntil: 'networkidle0' });
  await page.screenshot({ path: 'social-preview.png', clip: { x: 0, y: 0, width: 1280, height: 640 } });
  await browser.close();
})();
"

Option C -- Cloud renderer:

• Use npx @vercel/og or a hosted OG image service if the user prefers URL-based generation.

Step 5: Set as Social Preview

Guide the user through one of two methods:

Method A -- GitHub UI:

1. Go to https://github.com/{owner}/{repo}/settings
2. Scroll to "Social preview"
3. Click "Edit" -> "Upload an image..."
4. Upload the generated PNG
5. Click "Save"

Method B -- GitHub API:

gh api repos/{owner}/{repo} \
  --method PATCH \
  --field "social_preview=$(base64 -i social-preview.png)"

Note: The GitHub REST API does not directly support uploading social preview images via base64. The UI method is the most reliable. For automation, use the repository settings page.

Step 6: Verify

Provide validation URLs:

• Twitter Card Validator: https://cards-dev.twitter.com/validator
• Facebook Sharing Debugger: https://developers.facebook.com/tools/debug/
• LinkedIn Post Inspector: https://www.linkedin.com/post-inspector/inspect/
• Open Graph Debugger: https://opengraph.dev/

Tell user to paste the repo URL and verify the preview renders correctly.

---

Procedure: Audit

Step 1: Check Repo

Validate repo-path is a git repo with a remote.

Step 2: Fetch Current Social Preview State

gh api repos/{owner}/{repo} --jq '.description, .homepage'

Check if a custom social preview image is set (GitHub auto-generates one if not).

Step 3: Report

=== Social Preview Audit: {repo-name} ===

Custom preview set: {YES / NO (using auto-generated)}
Description:       {repo description or "MISSING -- add one"}
Homepage URL:       {homepage or "not set"}

Recommendations:
  - {actionable items: missing preview, missing description, etc.}

Run /social-preview generate to create one.

---

Design Principles

• Readable at thumbnail size. Social feeds show previews at ~400px wide. Text must be legible at that scale.
• High contrast. Dark backgrounds with light text outperform on most platforms. Minimum 4.5:1 contrast ratio.
• No small text. If it won't be readable at 400px wide, remove it. Project name should be 48-72px at 1280px canvas.
• 2:1 aspect ratio. 1280x640 is the standard. Platforms crop outside this ratio.
• No external dependencies. HTML must render with zero network requests. System fonts only. Inline all CSS.
• Keep text minimal. Project name + one-line tagline. Nothing else is guaranteed to be readable.
• Test at actual share size. Always preview at 400x200 before finalizing.

Key Principles

1. Dark backgrounds perform better across Twitter, LinkedIn, and Slack feeds.
2. Keep text to two lines maximum: name + tagline.
3. Test at actual share size (400px wide), not at full resolution.
4. PNG format, under 1MB. Avoid JPEG for text-heavy images (compression artifacts).
5. Update the preview when the project description or branding changes.
6. A missing social preview is worse than a simple one -- GitHub's auto-generated preview is generic and forgettable.

Files

• HTML template: {repo-path}/social-preview.html or /tmp/social-preview-{repo-name}.html
• PNG output: {repo-path}/social-preview.png

Anti-Patterns

• No external font CDN links -- system fonts only for guaranteed rendering
• No images or logos that require network requests -- inline SVG or omit
• No text below 24px at 1280px canvas (will be illegible at thumbnail size)
• No busy backgrounds or photographic backgrounds -- solid or gradient only
• No more than 3 colors total (background, primary text, accent)
• No rounded corners or complex shapes that get lost at small sizes
• Do not include full URLs in the image -- waste of space, unreadable at thumbnail