LinkedIn Profile Optimizer

Purpose

Analyze and rewrite LinkedIn profile sections to clearly communicate the user's value to their target audience — whether that's employers, clients, or professional network. Avoid generic "results-driven professional" language. Sound human. Sound like the user.

Voice Loading

Before writing any profile content, load the user's voice via voice-master's overlay resolution:

1. Read ../voice-master/SKILL.md and follow its User Calibration Overlay section to load the user's exemplars and voice-dimensions from the out-of-repo overlay (or template fallback with warning if no overlay).
2. This skill's medium is professional. Select professional-medium exemplars from whatever voice-master loads.
3. Read ../voice-master/references/anti-slop.md — apply the Universal and Professional / LinkedIn sections.

If no overlay is present, voice-master falls back to the generic template and warns — note this in your output.

Profile copy follows the same anti-slop rules as posts. A profile that reads like a ChatGPT template is worse than an outdated one.

Profile Sections

Headline (220 characters max)

The most visible element. Appears in search, comments, connection requests.

Formula: [What you do] | [For whom or in what domain] | [Differentiator]

Rules:

• No "passionate about" or "driven by"
• Concrete role or capability, not aspirational fluff
• Include keywords recruiters/prospects actually search for
• Test: would this make someone click on the profile?

About / Summary (2,600 characters max)

First-person narrative. Not a resume summary — a conversation with the reader.

Structure:

• Open with what you actually do and why it matters (2-3 sentences)
• Middle: specific experience, achievements, or expertise areas with enough detail to be credible (not a bullet list of buzzwords)
• Mention what you're looking for or interested in — gives people a reason to reach out
• End with how to get in touch or what kind of conversations you welcome

Rules:

• Write in first person ("I build..." not "[Name] is a...")
• Include at least 2 specific technical skills or tools
• Include at least 1 quantified achievement
• No "seasoned professional with N years of experience"
• Keep paragraphs short (3-4 sentences max)

Experience Entries

Each role should communicate impact, not just responsibilities.

Formula: [What you did] → [What changed because of it] → [How you did it]

Rules:

• Lead with outcomes, not duties
• Quantify where possible (team size, scale, savings, uptime)
• Name technologies and methodologies specifically
• 3-5 bullet points per role, not 15
• Recent roles get more detail than old ones

Skills Section

Prioritize skills that:

• Align with target roles or client needs
• Are searchable (LinkedIn's algorithm uses these for recommendations)
• Are specific ("Terraform" > "Infrastructure as Code" > "Cloud Computing")

Featured Section

Curate 3-5 items maximum:

• Best-performing LinkedIn posts
• Published articles or talks
• Project showcases or case studies
• Portfolio links

Optimization Process

1. Gather current state — Ask the user to paste their current profile sections, or provide their LinkedIn URL for reference.

2. Clarify goals — What is the profile optimized FOR? Job search? Client acquisition? Professional networking? Thought leadership? The rewrite differs significantly based on the answer.

3. Identify target audience — Who should find this profile compelling? Recruiters in cloud engineering? CTOs evaluating consultants? Peers in the same field?

4. Rewrite sections — Apply voice profile, anti-AI rules, and the structure guidance above. Provide before/after for each section.

5. Keyword check — Ensure high-value search terms appear naturally in headline, about, and experience sections. Never keyword-stuff.

Output Format

target_goal: <job search | client acquisition | networking | thought leadership>
target_audience: <who this profile should attract>
sections_optimized:
  - section: <headline | about | experience | skills | featured>
    before: |
      <original text if provided>
    after: |
      <optimized text>
    rationale: |
      <why these changes were made>

References

• ../voice-master/SKILL.md — Voice authority; follow its User Calibration Overlay section to load professional exemplars from the user overlay
• ../voice-master/references/anti-slop.md — Universal + Professional/LinkedIn anti-slop rules