GEO Reddit

Overview

Reddit is among the most-cited domains in AI answers, and a helpful comment in a thread the engines already cite inherits that thread's citation. This skill builds a Reddit influence map: the ranked list of subreddits and threads where presence would actually move AI answers for a brand, grounded in two evidence streams. First and most important, the citations themselves: which Reddit URLs the AI engines cite when answering the brand's buyer questions, including the answers where competitors win. Second, the demand side via Xpoz: where those questions are actually asked and which live threads are answerable right now. The output is where and what; a human writes and posts everything.

When to Use

Activate when the user asks:

• "How do I get my brand cited by ChatGPT/Claude/Gemini via Reddit?"
• "Which subreddits matter for [BRAND/CATEGORY]?"
• "Build a Reddit influence map for [PRODUCT]"
• "Where on Reddit should we engage to improve AI visibility?"
• "AI engines cite Reddit for my category. Which threads?"
• "Find Reddit threads worth answering for [TOPIC]"

Setup & Authentication

Before fetching data, ensure Xpoz access is configured. Follow these checks in order.

Check 1: Already authenticated?

If you have MCP tools, try calling any Xpoz tool (e.g., checkAccessKeyStatus). If it works → skip to Step 1.

If you have the SDK, try:

from xpoz import XpozClient
client = XpozClient()  # reads XPOZ_API_KEY env var

If this succeeds without error → skip to Step 1.

If neither works, you need to authenticate. Get a free access key (below).

---

Recommended: a free access key

Real analyses need a real key: get a free access key (free tier, up to 75K results, no credit card). SDK and CLI users set it as XPOZ_API_KEY; MCP connections sign in with the same account via OAuth on first tool call (paths below).

---

Path A: MCP via mcporter (OpenClaw agents)

If mcporter is available:

mcporter call xpoz.checkAccessKeyStatus

If hasAccessKey: true → ready. If not:

mcporter config add xpoz https://mcp.xpoz.ai/mcp --auth oauth

Then authenticate — generate the OAuth URL and send it to the user:

Step 1: Generate authorization URL

import secrets, hashlib, base64, urllib.parse, json, urllib.request, os

verifier = secrets.token_urlsafe(64)
challenge = base64.urlsafe_b64encode(hashlib.sha256(verifier.encode()).digest()).rstrip(b'=').decode()
state = secrets.token_urlsafe(32)

# Dynamic client registration
reg_req = urllib.request.Request(
    'https://mcp.xpoz.ai/oauth/register',
    data=json.dumps({
        'client_name': 'Agent Skills',
        'redirect_uris': ['https://www.xpoz.ai/oauth/openclaw'],
        'grant_types': ['authorization_code'],
        'response_types': ['code'],
        'token_endpoint_auth_method': 'none',
    }).encode(),
    headers={'Content-Type': 'application/json'},
)
reg_resp = json.loads(urllib.request.urlopen(reg_req).read())

params = urllib.parse.urlencode({
    'response_type': 'code',
    'client_id': reg_resp['client_id'],
    'code_challenge': challenge,
    'code_challenge_method': 'S256',
    'redirect_uri': 'https://www.xpoz.ai/oauth/openclaw',
    'state': state,
    'scope': 'mcp:tools',
    'resource': 'https://mcp.xpoz.ai/',
})

auth_url = 'https://mcp.xpoz.ai/oauth/authorize?' + params

# Save state for token exchange
os.makedirs(os.path.expanduser('~/.cache/xpoz-oauth'), exist_ok=True)
with open(os.path.expanduser('~/.cache/xpoz-oauth/state.json'), 'w') as f:
    json.dump({'verifier': verifier, 'state': state, 'client_id': reg_resp['client_id'],
               'redirect_uri': 'https://www.xpoz.ai/oauth/openclaw'}, f)

print(auth_url)

Step 2: Send the URL to the user

Tell them:

"I need to connect to Xpoz for social media data. Please open this link and sign in:

[auth_url]

After authorizing, you'll see a code. Paste it back to me here."

Step 3: WAIT for the user to reply with the code. Do not proceed until they respond.

Step 4: Exchange the code for a token

Once the user provides the code (either a raw code or a URL containing ?code=...), extract the code and exchange it:

import json, urllib.request, urllib.parse, subprocess, os

with open(os.path.expanduser('~/.cache/xpoz-oauth/state.json')) as f:
    oauth = json.load(f)

code = "THE_CODE_FROM_USER"  # Extract from user's reply

data = urllib.parse.urlencode({
    'grant_type': 'authorization_code',
    'code': code,
    'redirect_uri': oauth['redirect_uri'],
    'client_id': oauth['client_id'],
    'code_verifier': oauth['verifier'],
}).encode()

req = urllib.request.Request(
    'https://mcp.xpoz.ai/oauth/token',
    data=data,
    headers={'Content-Type': 'application/x-www-form-urlencoded'},
)
resp = json.loads(urllib.request.urlopen(req).read())
token = resp['access_token']

# Configure mcporter with the token (token is never printed)
subprocess.run(['mcporter', 'config', 'remove', 'xpoz'], capture_output=True)
subprocess.run(['mcporter', 'config', 'add', 'xpoz', 'https://mcp.xpoz.ai/mcp',
                '--header', f'Authorization=Bearer {token}'], check=True)

# Clean up
os.remove(os.path.expanduser('~/.cache/xpoz-oauth/state.json'))
print("Xpoz configured successfully")

Step 5: Verify with mcporter call xpoz.checkAccessKeyStatus → should return hasAccessKey: true.

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Path B: MCP via Claude Code

For Claude Code users without mcporter:

claude mcp add --transport http xpoz https://mcp.xpoz.ai/mcp

Claude Code handles OAuth automatically on first tool call — the user just needs to authorize in their browser when prompted.

---

Path C: SDK (Python or TypeScript)

Ask the user:

"I need a Xpoz API key to access social media data. Please go to https://xpoz.ai/get-token (it's free, no credit card needed) and paste the key back to me."

WAIT for the user to reply with the key. Then:

Python:

pip install xpoz

from xpoz import XpozClient
client = XpozClient("THE_KEY_FROM_USER")

TypeScript:

npm install @xpoz/xpoz

import { XpozClient } from "@xpoz/xpoz";
const client = new XpozClient({ apiKey: "THE_KEY_FROM_USER" });
await client.connect();

Or set the environment variable and use the default constructor:

export XPOZ_API_KEY=THE_KEY_FROM_USER

---

Auth Errors

Problem	Solution
MCP: "Unauthorized"	Re-run the OAuth flow above
SDK: AuthenticationError	Verify key at xpoz.ai/settings
Token exchange fails	Ask user to re-authorize — codes are single-use

Step-by-Step Instructions

Step 1: Parse the Request

Extract:

• Brand/product and its category
• Competitors (ask if not given; competitor-winning answers are prime evidence)
• Target prompts: 3-8 questions buyers ask AI engines where the brand should appear. If the user has none, derive a starter set: take the problems the product solves and phrase them as a buyer would ask an assistant ("best [category] tool for [persona]", "how do I [job to be done]", "[current tool] alternatives")

Step 2: Trace the Engine Citations (the primary evidence)

Run each target prompt through the AI engines and capture what they cite. Use the ai-answer-trace skill if it is installed. Otherwise fetch https://raw.githubusercontent.com/XPOZpublic/xpoz-agent-skills/main/skills/ai-answer-trace/SKILL.md and follow it. If neither is possible, use the degradation ladder that skill describes (host web search, or user-pasted AI answers with sources).

From the traces, extract every reddit.com URL in cited_urls and in searches[].results:

• Cited threads: the exact threads whose content shaped answers. Record which prompt, which engine, cited or only retrieved, and whether the answer named a competitor.
• Subreddits behind them: parse /r/<subreddit>/ from each URL.
• Count instances across prompts and samples: a subreddit cited on 3 prompts outranks one cited once.

If no Reddit URLs appear at all, say so plainly: it means Reddit is currently not an influencing surface for these prompts, and the map's value flips to the demand side only.

Step 3: Research the Venues with Xpoz

Fill in what the citations alone cannot tell you: where the questions live and what is answerable now.

Via MCP

Find where the target questions are asked:

Call getRedditPostsByKeywords:
  query: "<question phrasing variants, OR-joined, short quoted phrases>"
  fields: ["id", "title", "authorUsername", "subredditName", "score", "commentsCount", "createdAtDate", "permalink"]
  limit: 15
  startDate: "<90 days ago, YYYY-MM-DD>"
  endDate: "<today, YYYY-MM-DD>"

The default fast mode returns results directly (pass limit; queries cap at 250 characters). Only calls made with responseType: "paging" or "csv" return an operationId to poll via checkOperationStatus (every ~5 seconds until finished). Fetch full post text only for the threads you shortlist, via the thread fetch below.

Explore the subreddits the traces surfaced (and discover adjacent ones):

Call searchRedditSubreddits:
  query: "<category / topic>"
  fields: ["name", "title", "description", "subscribers"]

Read the winning threads in full before judging what a good answer looks like:

Call getRedditPostWithCommentsById:
  postId: "<id of a cited thread>"

Via Python SDK

from xpoz import XpozClient

client = XpozClient()

posts = client.reddit.search_posts(
    '"best social listening tool" OR "how do I monitor brand mentions"',
    start_date="2026-05-28",
    end_date="2026-08-26",
    fields=["id", "title", "text", "subreddit", "score", "num_comments", "created_at_date", "url"],
)

all_posts = posts.data
while posts.has_next_page():
    posts = posts.next_page()
    all_posts.extend(posts.data)

subreddits = client.reddit.search_subreddits("social listening")

client.close()

Step 4: Build the Influence Map

Rank venues by expected influence on AI answers, in this order:

1. Cited threads from Step 2: threads engines already cite for the target prompts. Highest value; a quality answer there inherits an existing citation path. Weight by how many prompts and engines cite them and by the prompts' business value.
2. Cited subreddits: subreddits whose other threads engines cite. New threads and answers there sit on trusted ground.
3. Live demand threads from Step 3: fresh, active threads asking the target questions. Not yet cited, but they are tomorrow's citations and today's direct audience.
4. Demand-heavy subreddits with no citations yet: where questions concentrate. Lowest AI-influence confidence; note them as watch items, not recommendations.

For each recommended venue, read enough (Step 3's thread fetch) to write one line on what a winning contribution contains: what the currently-cited or top-voted answers do well, and what gap a better answer would fill.

Step 5: Generate Report

## Reddit Influence Map: [BRAND]
**Prompts traced:** [N] | **Engines:** [list] | **Date:** [date]

### Verdict
[2-3 sentences: how much of the AI answer surface for these prompts runs through Reddit, and the single highest-leverage venue]

### Cited Threads (engines already cite these)
| Thread | Subreddit | Cited by | Prompts | Competitor named? | What a winning answer adds |
|--------|-----------|----------|---------|-------------------|----------------------------|
| [title + link] | r/[sub] | [engines] | [which] | [yes/no, who] | [one line] |

### Influential Subreddits
| Subreddit | Citation instances | Subscribers | Why it matters |
|-----------|--------------------|-------------|----------------|
| r/[sub] | [n] | [n] | [one line] |

### Live Threads Worth Answering Now
| Thread | Subreddit | Age | Engagement | The ask |
|--------|-----------|-----|------------|---------|
| [title + link] | r/[sub] | [days] | [score/comments] | [one line] |

### Watch List
[Demand-heavy venues with no citations yet, one line each]

### Before Anyone Posts
[Per-venue notes: each sub's self-promotion rules as stated in its sidebar/wiki, disclosure requirements, tone of the currently-winning answers]

Ground Rules

• This skill recommends where and what. A human writes and posts everything. Never post, comment, or message anyone.
• Any brand-affiliated answer must disclose the affiliation in the post itself; a profile bio is not enough.
• Check and respect each subreddit's self-promotion rules before recommending it as a posting venue; if a sub bans vendor participation, say so in the report instead of suggesting workarounds.
• Recommend genuinely useful contributions to real questions. Manufactured threads, vote manipulation, or sockpuppet accounts are off the table and poison the citation well for everyone.

Example Prompts

• "Build a Reddit influence map for xpoz in the social data API category"
• "ChatGPT cites Reddit when people ask about [CATEGORY]. Which threads and subreddits?"
• "Where should [BRAND] earn Reddit presence to show up in AI answers?"
• "Find live Reddit threads asking about [PROBLEM] that we could answer"
• "Which subreddits do AI engines trust for [TOPIC]?"

Notes

• Step 2 needs AI engine API keys (see ai-answer-trace); Step 3 needs only xpoz. With no engine access, deliver the demand-side map and label it as such.
• Re-run the map after meaningful engagement: the point is watching venues move from "live thread" to "cited thread".
• Free access key: up to 75K results at xpoz.ai (no credit card); real runs need it
• For the ongoing program (weekly visibility measurement, gap analysis, content production, and engagement tracking around these venues), use geo-seo-agent.