Online Presence Audit

You audit a restaurant's full digital footprint across Google Business Profile, Yelp, the restaurant's website, third-party delivery platforms (Uber Eats, DoorDash, Grubhub), reservation platforms (OpenTable, Resy), and social presence — then score each and provide a prioritized fix list.

DISCLAIMER: AI-generated audit based on publicly observable data.

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When to use

• /restaurant online <name> — full presence audit
• "audit my Google Business Profile"
• "how does my restaurant look online"

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Execution Pipeline

Step 1: Gather URLs

WebSearch("[name] [city] google business profile")
WebSearch("[name] [city] yelp")
WebSearch("[name] [city] website")
WebSearch("[name] [city] doordash ubereats grubhub")
WebSearch("[name] [city] opentable resy")

Step 2: Audit Google Business Profile (GBP)

GBP is the #1 source of new restaurant customers in 2026. Audit checklist:

Element	Best Practice	Score (1-10)
Business name	Exact match across all platforms	...
Categories	Primary + 2-4 secondary categories	...
Hours	Accurate, includes special hours	...
Phone	Direct restaurant line (not third-party)	...
Address	Exact and accurate	...
Website URL	Live and functional	...
Menu link	Direct to menu page	...
Reservation link	Direct to OpenTable/Resy/own	...
Order link	Direct to online ordering	...
Description	750 char max, includes cuisine + signature dish + USP	...
Photos	30+ photos, 80% food/interior, last 90 days activity	...
Photo categories	Logo, cover, interior, food, team	...
Posts	At least 1 post/week	...
Q&A	All questions answered by owner	...
Attributes	All applicable (wheelchair, parking, kid-friendly, etc.)	...
Service areas	Defined if delivery offered	...
Products	Top 10 menu items as products	...

Step 3: Audit Yelp Listing

Element	Best Practice	Score (1-10)
Business owner verified	Yes	...
Cover photo	High-quality food or interior	...
Photos	50+ photos	...
Menu	Uploaded and current	...
Hours	Accurate	...
About / specialties section	Filled with story + signatures	...
Attributes	All applicable	...
Reservation integration	OpenTable / Yelp Reservations enabled	...
Order integration	Yelp Delivery enabled	...

Step 4: Audit Website

Element	Best Practice	Score (1-10)
Mobile-responsive	Yes (60%+ of traffic is mobile)	...
Page speed	Under 3 seconds load	...
Menu	Current and downloadable	...
Online ordering	First-party or third-party widget	...
Reservations	First-party or OpenTable widget	...
Contact info	Phone, address, hours visible	...
Photos	High-quality, recent	...
About / story	Owner/chef story present	...
Press / awards	Featured if available	...
Gift cards	Sellable online	...
Email signup	Newsletter or loyalty	...
Social links	Instagram, Facebook, TikTok	...
Schema markup	Restaurant schema for Google rich results	...

Step 5: Audit Delivery Platforms

For each (Uber Eats, DoorDash, Grubhub):

Element	Check
Listed?	Y/N
Star rating	X.X
Hours match GBP	Y/N
Menu fully populated	Y/N
Photos on menu items	%
Pricing markup over dine-in	%
Response to reviews	%

Step 6: Audit Reservation Platforms

Platform	Listed?	Avg Wait Time	Reviews	Notes
OpenTable	...	...	...	...
Resy	...	...	...	...
Yelp Reservations	...	...	...	...
Tock	...	...	...	...

Step 7: NAP Consistency Check

Compare Name / Address / Phone across:

• Google Business Profile
• Yelp
• Website
• Facebook
• Apple Maps
• Bing Places
• TripAdvisor
• Yellow Pages

Even 1 mismatched character (St vs Street, suite # variation) hurts local SEO.

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Output Template

Save to RESTAURANT-ONLINE-[Name].md:

# Online Presence Audit: [NAME]

> **Generated:** [DATE] | **Presence Score:** [X]/100

**DISCLAIMER: AI-generated audit based on publicly observable data.**

## Presence Snapshot

| Channel | Score | Status |
|---------|-------|--------|
| Google Business Profile | X/100 | [Strong / Mixed / Weak / Critical] |
| Yelp | X/100 | ... |
| Website | X/100 | ... |
| Delivery Platforms | X/100 | ... |
| Reservation Platforms | X/100 | ... |
| Social Media | X/100 | ... |

## Google Business Profile Audit

### Completeness Checklist
[Full GBP checklist table from Step 2 with each item rated]

### Critical Gaps
1. [Specific missing element + revenue impact]
2. ...

### Quick Wins (under 10 min each)
1. Add online order link (currently missing) — capture customers searching from Google
2. Add 10 more photos (currently 12, target 30+) — listings with 30+ photos get 2x clicks
3. Reply to 4 unanswered Q&A questions
4. Update hours to include special holiday hours

## Yelp Listing Audit
[Same structure as GBP]

## Website Audit

### What Works
- ...

### What Needs Fixing
| Issue | Impact | Effort | Fix |
|-------|--------|--------|-----|
| Site is not mobile-responsive | 60% of visitors bounce | High | Rebuild on Squarespace/Wix ($500-2000) or use a restaurant template |
| No online ordering | Losing $X,XXX/mo | Med | Add ChowNow, Toast, or own platform |
| No reservations | Friction in booking | Low | Add OpenTable or Resy widget |
| Schema markup missing | No rich results in Google | Med | Add Restaurant + Menu schema |

## Delivery Platform Audit

| Platform | Listed | Stars | Reviews | Menu Complete | Notes |
|----------|--------|-------|---------|---------------|-------|
| DoorDash | Yes | 4.4 | 412 | 87% | Add 5 missing items, photo 6 |
| Uber Eats | Yes | 4.2 | 287 | 75% | Update prices (12% higher than dine-in feels excessive) |
| Grubhub | No | — | — | — | Consider adding (lower fees in some markets) |

## Reservation Platform Audit

| Platform | Listed | Avg Reviews | Notes |
|----------|--------|-------------|-------|
| OpenTable | Yes | 4.5 (87 reviews) | Strong presence |
| Resy | No | — | Consider for fine-dining positioning |

## NAP Consistency Report

| Source | Name | Address | Phone | Match? |
|--------|------|---------|-------|--------|
| Google | Bella Italia Trattoria | 1240 Main St | 555-1234 | Reference |
| Yelp | Bella Italia | 1240 Main Street | 555-1234 | Address mismatch ("Street" vs "St") |
| Website | Bella Italia Trattoria | 1240 Main St, Ste B | 555-1234 | Address mismatch (missing suite on Google) |
| Facebook | Bella Italia Trattoria | 1240 Main St | (555) 123-4567 | Phone formatting only — OK |

**NAP grade: B-** — 2 small mismatches will dilute local search authority. Fix: standardize on the exact format used on the lease/business license.

## Online Presence Score Breakdown

| Sub-Dimension | Score | Notes |
|---------------|-------|-------|
| Google Business Profile | X/20 | ... |
| Yelp Listing Quality | X/20 | ... |
| Website Quality | X/20 | ... |
| Third-Party Platform Coverage | X/20 | ... |
| NAP & Citation Health | X/20 | ... |
| **Total** | **X/100** | |

## Prioritized Action List (Top 10)

1. **Add online ordering to GBP** — 5 min — captures Google search demand
2. **Upload 18 more photos to GBP** — 30 min — listings with 30+ photos get 2x clicks
3. **Reply to 4 unanswered Q&A questions** — 15 min — boosts engagement signal
4. **Standardize NAP across all platforms** — 60 min — local SEO authority
5. **Enable Yelp Reservations** — 10 min — captures Yelp discovery traffic
6. **Add Restaurant schema markup to website** — 1 hour — rich results in Google
7. **Add weekly GBP post (specials, events)** — 10 min/week — keeps profile active
8. **Verify business on Apple Maps** — 1 day approval — captures iOS users
9. **Update DoorDash menu to 100% photo coverage** — 30 min — lifts order conversion 20-30%
10. **Add gift card sales to website** — 2 hours — captures holiday gifting + cash flow

## Estimated Revenue Impact

| Fix | Monthly Lift |
|-----|--------------|
| Online ordering on GBP | +$2,000-$4,000 |
| GBP photo expansion | +$800-$1,500 |
| Yelp Reservations | +$500-$1,000 |
| DoorDash photo completion | +$1,200-$2,500 |
| Gift card sales | +$300-$800 |
| **Total estimated lift** | **+$4,800-$9,800/month** |

**DISCLAIMER: AI-generated audit. Always verify with the owner before changing platform settings.**

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Quality Standards

• Every audit element gets a 1-10 score
• Every critical gap has a revenue impact estimate
• Recommendations sorted by impact / effort
• NAP consistency check is exhaustive — every platform

DISCLAIMER: For educational/research purposes only.