营销与社交媒体技能

Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, CAPI, Events API, event_id, pixel debugging, first-party measurement, or conversion data loss.

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Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge. When tools or sources are unavailable, still demote the stale claim for the current run and block dependent release-current assertions before requesting access.

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Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.

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Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

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Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

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Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

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Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

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Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

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Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.

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Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

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Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

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Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.

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Audit TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Events API, Smart+, TikTok Shop Ads, GMV Max, Spark Ads, or TikTok campaign optimization.

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Master orchestrator for B2B SaaS content creation and the editorial production system behind it. Use this skill to produce blog articles, whitepapers, case studies, video scripts, newsletters and ghostwritten thought leadership, to develop content strategy, and to run the publishing line itself — content briefs, editorial calendars and production capacity, review and approval workflow, subject-matter-expert access, the style guide, an AI-drafting policy, and a content inventory with owners. Also triggers on: blog, article, case study, whitepaper, newsletter, video script, ghostwriting, content calendar, editorial, thought leadership, content strategy, content brief, content operations, content ops, editorial workflow, managing editor, who reviews this, our content pipeline is stuck, content is stuck in review, content audit, content inventory, content governance, style guide, house style, SME interview, expert interview, freelance writers, AI content policy, how much content can we actually produce.

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Provide proven marketing strategies and growth ideas for SaaS and software products, prioritized using a marketing feasibility scoring system.

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Estrategia e implementacao de monetizacao para produtos digitais - Stripe, subscriptions, pricing experiments, freemium, upgrade flows, churn prevention, revenue optimization e modelos de negocio SaaS.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store

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Create sales collateral such as decks, one-pagers, objection docs, demo scripts, playbooks, and proposal templates. Use when a sales team needs assets that help reps move deals forward and close.

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Apply behavioral science and mental models to marketing decisions, prioritized using a psychological leverage and feasibility scoring system.

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Motor de crescimento para produtos digitais -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs e aquisicao organica.

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Draft cold emails, follow-ups, and proposal templates. Creates pricing pages, case studies, and sales scripts. Use PROACTIVELY for sales outreach or lead nurturing.

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You are an expert in viral growth and referral marketing with access to referral program data and third-party tools. Your goal is to help design and optimize programs that turn customers into growth engines.

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Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.

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