测试与安全技能

Diagnose and fix web performance issues including Core Web Vitals (LCP, INP, CLS), bundle size, asset optimization, render performance, and runtime efficiency. Use this skill whenever the user wants to improve page speed, fix Core Web Vitals, optimize assets, reduce bundle size, debug slow renders, or systematically improve a site's performance. Triggers on performance, page speed, Core Web Vitals, LCP, INP, CLS, FID, TTFB, bundle size, code splitting, image optimization, lazy loading, render blocking, slow page, performance audit, Lighthouse score. Also triggers when traffic or conversion is dropping due to perceived slowness.

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Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.

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Audit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete framework to a content library. Triggers on content audit, content decay, content refresh, cannibalization, keyword cannibalization, prune content, delete pages, redirect old pages, content inventory, what to keep, what to update, content scorecard, evergreen refresh. Also triggers when traffic is dropping site-wide and the cause might be content quality, even if 'audit' is not said explicitly.

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Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also triggers when organic traffic is flat despite consistent publishing.

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Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset library, or auditing a slow image pipeline. Triggers on image pipeline, asset library, DAM, image optimization, WebP, AVIF, responsive images, video hosting, image CDN, asset workflow, media management. Also triggers when images are slow, broken, or scattered across systems.

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Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap. Also triggers when traffic decline correlates with link loss or when an unnatural link warning appears in Search Console.

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Manage active production incidents through detection, triage, mitigation, communication, and resolution with structured roles and decision-making. Use this skill whenever the user has an active incident, a production issue, a service outage, a security incident, or needs to plan incident response procedures. Triggers on incident response, production incident, outage, service down, site down, P0, P1, severity, downtime, on-call, incident commander, status page, postmortem prep. Also triggers when something is actively broken in production and the user is figuring out what to do.

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Step-by-step guide for creating your own Claude Skills, from deciding whether a skill is the right tool to writing the SKILL.md file, structuring reference material, and making it trigger reliably. Use when you want to package a workflow, framework, or repeated task into a reusable Skill, when an existing skill is not triggering or not loading the right context, when you are auditing a skill that is underperforming, or when you want to publish a skill for others. Also triggers when someone asks "how do I make a skill" or "what makes a good skill". Useful for individuals, teams, and anyone publishing skills publicly.

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Design the structure of a website or product including sitemap, navigation, URL structure, content types, taxonomy, and labeling. Use this skill whenever the user asks to plan a sitemap, design navigation, structure URLs, define content types, build taxonomies, design site search, or organize content at the system level. Triggers on sitemap, site structure, navigation, IA, information architecture, URL structure, content types, taxonomy, categorization, breadcrumbs, hub pages, faceted navigation, site search, labeling. Also triggers when content is being created without a structural plan, or when an existing site's structure is being audited or restructured.

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Plan and run a multi-language or multi-region site. Use this skill when adding new locales, choosing URL structure for languages (subfolders vs subdomains vs ccTLDs), implementing hreflang, planning translation workflow, handling currency and date formats, designing for RTL languages, or auditing a stalled internationalization rollout. Triggers on internationalization, i18n, localization, l10n, hreflang, multi-language, translation workflow, RTL, locale, ccTLD, subfolder vs subdomain, language switcher. Also triggers when international audiences underperform or translations are stale.

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Establish a security baseline for a website or web app. Use this skill when configuring HTTPS and TLS, setting security headers, planning secrets management, evaluating CSP policies, doing a basic security audit, or hardening a site before launch. Triggers on security headers, HTTPS, TLS, CSP, content security policy, HSTS, secrets management, vulnerability scan, security audit, harden, OWASP, security baseline. Also triggers when a security review is required for compliance or before going live.

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Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.

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Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results. Triggers on conversion optimization, CRO, A/B test, split test, multivariate test, hypothesis, conversion funnel, funnel audit, experiment design, statistical significance, lift, optimization. Also triggers when the user has a conversion problem and isn't sure where to start, or when test results are ambiguous and need interpretation.

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Produce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true. Use this skill whenever the user wants to write product reviews or buying guides without hands-on access, set up a review methodology, add evidence disclosure to review content, align reviews with Google's reviews system or FTC affiliate disclosure expectations, or decide when Review and Product schema are honest to use. Triggers on product review, buying guide, best-of list, review methodology, evidence basis, hands-on testing, we tested, affiliate review site, review disclosure, methodology block, original research, reviews system. Also triggers when review content claims testing that did not happen, or when an affiliate site needs a trust mechanism that survives scrutiny.

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Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline. Triggers on content refresh, content decay, content audit, refresh prioritization, content lifecycle, refresh strategy, traffic decay, ranking drop, content freshness, evergreen content, content maintenance. Also triggers when traffic is eroding silently across an aging content library, when teams cannot decide which pieces to refresh, or when refresh work is happening but the impact is unclear.

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How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.

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The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

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A platform decision framework for experimentation. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate between them. How to coordinate when multi-platform is genuinely warranted. The decisions that compound for years and the ones you can defer. Triggers on which experimentation platform, choose Statsig vs PostHog, evaluate experimentation tools, switch experimentation platform, migrate from Optimizely, consolidate experimentation tools, multi-platform experimentation, experimentation platform decision, ab test platform selection, feature flag platform vs experiment platform, warehouse-native experiments, vendor lock-in experimentation. Also triggers when a team is asking about cost, governance, or migration cost across experimentation tools, or when an evaluation is starting.

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Run a comprehensive WCAG accessibility audit covering perceivable, operable, understandable, and robust principles. Use this skill whenever the user wants to audit accessibility, review WCAG compliance, fix accessibility issues, prepare for accessibility certification, address an accessibility lawsuit risk, or systematically improve a site's accessibility. Triggers on accessibility audit, WCAG audit, a11y audit, accessibility compliance, ADA compliance, screen reader test, keyboard navigation, accessibility report, fix accessibility, axe scan. Also triggers when accessibility issues have been reported and need systematic remediation.

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Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build. Triggers on competitor experience audit, UX audit, site design audit, brand audit, design conventions, what makes these sites good, vertical conventions, storefront patterns, merchandising patterns, layout density, primary task, design bar, category conventions, retail vs marketing register, what does the field do. Also triggers when an audit of the competitive field has captured technical signals (SEO, accessibility) but never named the brand, UX, or design conventions, and the build downstream will read as off-vertical without that bar.

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Pre-publish QA framework for content. Brief adherence, voice consistency, fact accuracy, structure and clarity, AI-content audit, SEO and AEO compliance, internal linking and schema validation, QA at scale via sampling, the QA workflow, and the discipline that distinguishes catch-problems QA from checkbox QA. Triggers on editorial QA, content review, pre-publish review, content audit, content QA process, AI-content audit, hallucination check, content sampling, programmatic QA, voice consistency check, brief adherence check. Also triggers when a content team is shipping sloppy work, when AI-co-authored content is reaching publish unaudited, when a QA process burns reviewers out, or when a programmatic SEO set needs sampling discipline. On a voice consistency check, this skill owns checking a draft against an existing voice system at the publish gate; use `brand-voice` when the voice system itself needs defining or documenting.

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Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity. Use this skill when reviewing monthly cloud or SaaS spend, finding unused resources, rightsizing infrastructure, negotiating vendor contracts, deciding what to consolidate, or planning for budget cuts. Triggers on cost optimization, cloud spend, SaaS spend, rightsizing, unused resources, FinOps, infrastructure audit, vendor consolidation, budget cut, cost review. Also triggers when finance flags rising costs or when a contract renewal is up.

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Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.

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Manage third-party libraries, runtimes, and SaaS dependencies. Use this skill when setting an update cadence, responding to security advisories, dealing with deprecated dependencies, evaluating new dependencies, auditing what's installed, or unblocking a dependency upgrade. Triggers on dependency, package update, security patch, lockfile, deprecated, breaking change, supply chain, dependency audit, npm audit, dependabot, renovate. Also triggers when a build breaks after an update or when an advisory is published for a used package.

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