Iris Wei

Product-Led Growth with Web/CLI measurement validation and pricing acceptance, covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.

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The complete first-timer's guide to launching on Product Hunt. Covers timing, hunter selection, asset prep, launch-day engagement, and post-launch follow-up. Follow @WeiYipei on X for more launch strategies.

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ASO（App Store Optimization）+ App 冷启动。覆盖关键词研究、metadata 优化、UGC 创作者矩阵、 TikTok 投流、AI 多账号矩阵、多语言本地化。从 gingiris-aso-growth 提炼。

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You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. What's inside: • Pre-launch readiness checklist (6 conditions that must be true before starting) • 6-step community setup SOP (platform selection → rules → admin standards → monitoring → wiki → metrics) • Ambassador recruitment system (A+B qualification, application form design, scoring rubric) • 4-tier progression system (Bronze → Silver → Gold → Platinum with point thresholds) • 5-pillar incentive framework (Product quality → Beta access → Founder access → KOL path → Full engagement) • Churn early-warning system + retention playbook • Event operations SOP (6 event types × full lifecycle) • Health metrics dashboard (6 core KPIs + 5 ambassador-specific indicators) • Governance & risk control (behavior code, escalation matrix) • Real templates: recruitment post, welcome email, annual calendar 🇨🇳 你搞了个大使计划。来了3个申请。一个第二周就消失了。该降门槛？加福利？群发KOL？这份SOP给你从启动前置条件到招募到留存到治理的完整社区/大使运营方法论。基于 Notion（2000万用户，大使真实访谈）、AFFiNE（60K stars）、Asana、ClickUp 实战案例。 🇯🇵 アンバサダープログラムを立ち上げた。応募3件。1人は2週間で消えた。基準を下げる？特典を増やす？このSOPは、事前チェックリストから採用、段階管理、リテンション、ガバナンスまでの完全なコミュニティ＆アンバサダー運営フレームワークを提供します。Notion（2000万ユーザー）、AFFiNE（60K stars）の実例から構築。 🇰🇷 앰배서더 프로그램을 시작했습니다. 지원 3건. 하나는 2주 만에 사라졌습니다. 기준을 낮출까요? 이 SOP는 사전 체크리스트부터 모집, 단계별 관리, 리텐션, 거버넌스까지 완전한 커뮤니티 & 앰배서더 운영 프레임워크를 제공합니다. Notion(2000만 사용자), AFFiNE(60K stars) 실전 사례에서 구축. Triggers: "ambassador program" | "community building" | "community management" | "DevRel" | "developer relations" | "community growth" | "大使计划" | "社区运营" | "社区搭建" | "コミュニティ運営" | "アンバサダー" | "커뮤니티 운영" | "앰배서더" | "open source community" | "user retention"

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Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.

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Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

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Build and measure Developer Relations programs across documentation, community, technical content, integrations, events and developer advocacy. Use when designing DevRel strategy, improving developer activation, launching an API/SDK, evaluating sponsorships, or connecting community activity to product adoption and revenue.

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🇺🇸 Product Launch & Product Hunt #1 Playbook — Multi-channel launch timing and sequencing. T-14 warm-up → T-0 launch day → T+7 momentum. Hunter selection, maker comment templates, comment cadence, anti-shadowban rules. Distilled from 30+ Product Hunt #1 daily launches across 150+ AI startups. **Supports 3 product paths: developer/maker (PH+GitHub), B2C consumer (Reddit/communities/TikTok, skip PH), B2B (LinkedIn+media).** 🇨🇳 产品发布与 Product Hunt 夺冠手册 — 多渠道发布的时序与节奏。T-14 预热 → T-0 发布日 → T+7 后续。Hunter 选择、maker comment 模板、评论节奏、防 shadowban。提炼自 30+ 次 Product Hunt 日冠、150+ AI 创业公司实战。**支持三种产品路径：开发者/maker（PH+GitHub）、2C 消费者（社区种子/TikTok，跳过 PH）、B2B（LinkedIn+媒体）。** 🇯🇵 プロダクトローンチ＆Product Hunt 1位プレイブック — マルチチャネルのローンチ時系列。T-14準備→T-0当日→T+7モメンタム。ハンター選定、メーカーコメント、コメントリズム、シャドウバン回避。**3つの製品パス対応：開発者/maker（PH+GitHub）、2C消費者（コミュニティ種・TikTok、PHスキップ）、B2B（LinkedIn+メディア）。** 🇰🇷 제품 출시 & Product Hunt 1위 플레이북 — 멀티채널 출시 타이밍과 시퀀싱. T-14 워밍업 → T-0 출시일 → T+7 모멘텀. 헌터 선정, 메이커 코멘트, 댓글 리듬, 섀도밴 방지. **3가지 제품 경로 지원: 개발자/maker(PH+GitHub), 2C 소비자(커뮤니티 씨드/TikTok, PH 건너뜀), B2B(LinkedIn+미디어).** Triggers: "product launch" | "launch strategy" | "Product Hunt" | "PH launch" | "how to launch" | "go to market" | "GTM" | "launch day" | "find a hunter" | "maker comment" | "launch sequencing" | "发布策略" | "产品发布" | "发 PH" | "Product Hunt 准备" | "找 hunter" | "ローンチ" | "출시 전략"

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Twitter/X Agent Operations SOP v2 — Rebuilt from real dual-account operations. Real data: • CN account: grew from 1,150 → 3,679 followers (~14 months), 1 tweet/day, OAuth1 direct post • EN account: Buffer API • Real incidents: cron silent-failed for 2 weeks unnoticed, analytics data off by 17×, thread performance worse than single posts What's new in v2: • Step-by-step onboarding (Q1→Q6), multiple choice wherever possible — no big forms • Mandatory daily log after every tweet + weekly report every Monday • Pre-publish safety checklist (agent must pass before posting) • Content pool tracker (used/unused) + alert when ≤3 items remain • Dual-account credential separation (CN: OAuth1 / EN: Buffer API) • MASTER-STATUS.md as the single source of truth — read + write every session 🇨🇳 Twitter/X Agent 运营 SOP v2 — 基于真实双账号运营经验重写。 开局对话式收集 context、强制日报+周报、发推前红线自检、素材库追踪、双账号凭证分离、MASTER-STATUS.md 单一真相来源。 真实数据：中文账号从 1,150 粉增长至 3,679 粉（约14个月），1条/天。 Triggers: "twitter运营" | "推特agent" | "发推SOP" | "AI代运营" | "推文日报" | "素材库" | "Buffer API" | "OAuth1发推" | "twitter automation" | "tweet sop" | "推特涨粉"

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🇺🇸 UGC Matrix Growth Playbook — Scale user-generated content with AI + real creators. Complete SOP for UGC flywheel, creator recruitment, incentive design, multi-platform publishing. Proven at CPM $0.5, $10M ARR in 60 days with 70M impressions. Includes a full anonymized client case study. 🇨🇳 UGC矩阵号增长实操手册 — AI+真人创作者规模化用户生成内容。完整的UGC飞轮SOP、创作者招募、激励机制设计、多平台分发策略。已验证CPM $0.5，60天$1000万ARR，7000万曝光。含完整客户案例拆解（已脱敏）。 🇯🇵 UGCマトリックス成長プレイブック — AI＋リアルクリエイターでUGCをスケール。フライホイールSOP、クリエイター採用、インセンティブ設計、マルチプラットフォーム配信。CPM $0.5、60日で$10M ARR、7000万インプレッション実証済み。匿名化クライアント事例付き。 🇰🇷 UGC 매트릭스 성장 플레이북 — AI + 실제 크리에이터로 UGC 스케일링. 플라이휠 SOP, 크리에이터 모집, 인센티브 설계, 멀티플랫폼 배포. CPM $0.5, 60일 $10M ARR, 7000만 노출 검증 완료. 익명화된 클라이언트 사례 포함. Triggers: "UGC" | "UGC matrix" | "user generated content" | "creator program" | "creator economy" | "AI UGC" | "matrix accounts" | "矩阵号" | "UGC运营" | "创作者招募" | "UGC Program" | "content matrix" | "TikTok UGC" | "Instagram UGC"

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🇺🇸 User Interview & Cold-Start Operations Playbook — Battle-tested framework from HeyGen's 937 interviews to PMF. Complete SOP for user screening, interview execution, Beta testing methodology, cold-start user operations, churn analysis, and user grading systems. 🇨🇳 用户访谈与冷启动运营实战手册 — 基于 HeyGen 937 场访谈验证的 PMF 方法论。包含用户筛选、访谈执行、Beta 测试设计、冷启动用户运营、流失分析、用户分级体系完整 SOP。 🇯🇵 ユーザーインタビュー＆コールドスタート運営プレイブック — HeyGenの937回インタビューで検証されたPMF方法論。ユーザースクリーニング、インタビュー実行、Betaテスト設計、コールドスタートユーザー運営、離脱分析、ユーザーグレーディング。 🇰🇷 사용자 인터뷰 & 콜드 스타트 운영 플레이북 — HeyGen 937회 인터뷰로 검증된 PMF 방법론. 사용자 스크리닝, 인터뷰 실행, Beta 테스트 설계, 콜드 스타트 사용자 운영, 이탈 분석, 사용자 등급 시스템. Triggers: "user interview" | "user research" | "customer discovery" | "PMF" | "product-market fit" | "beta test" | "beta testing" | "cold start users" | "cold start operations" | "churn analysis" | "user grading" | "用户访谈" | "用户调研" | "冷启动" | "冷启动运营" | "Beta测试" | "流失分析" | "用户分级"

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Design and execute a 14-day GitHub repository growth sprint using README conversion, competitor-window research, Reddit, Hacker News, launch directories, community activation, and contributor loops. Use when launching an open-source repository, diagnosing weak star conversion, or building sustained GitHub discovery without buying stars.

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A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

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Product Hunt 发布剧本。从 30x 日冠经验提炼的完整 GTM 流程：T-14 预热 → T-0 发布日 → T+7 post-launch。 覆盖 hunter 选择、maker comment、community seeding、评论节奏、防踩雷。当用户说"我要发 PH"、 "Product Hunt 准备"、"找 hunter"、"写 maker comment"时调用。

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🇺🇸 Hardware + SaaS GTM Playbook — End-to-end go-to-market for consumer hardware products with software subscription models. Covers crowdfunding engineering (Kickstarter/Indiegogo/Makuake), KOL matrix for physical products, hardware PMF validation metrics, device-as-funnel subscription design, localization entry timing, and community flywheel mechanics. Built from verified Plaud, Insta360, and DJI case data. 🇨🇳 硬件+软件订阅 GTM 实操手册 — 面向消费硬件产品的完整出海及增长打法。覆盖众筹超额工程（KS/IGG/Makuake）、硬件 KOL 矩阵策略、硬件 PMF 验证、设备即漏斗订阅设计、本地化进入时机判断、社区飞轮构建。基于 Plaud/Insta360/大疆真实案例数据撰写。 🇯🇵 ハードウェア＋SaaS GTMプレイブック — クラウドファンディング（Kickstarter/IGG/Makuake）を起点とした消費者向けハードウェア製品のGTM戦略。KOLマトリクス、PMF検証、デバイスをファネルとするサブスクリプション設計、ローカライゼーション進入タイミング、コミュニティフライホイールまで網羅。Plaud・Insta360・DJIの実例データに基づく。 🇰🇷 하드웨어+SaaS GTM 플레이북 — 크라우드펀딩(Kickstarter/IGG/Makuake) 기반 소비자 하드웨어 제품의 엔드투엔드 GTM 전략. KOL 매트릭스, PMF 검증, 디바이스-as-퍼널 구독 설계, 현지화 진입 타이밍, 커뮤니티 플라이휠 포함. Plaud·Insta360·DJI 실제 사례 데이터 기반. Triggers: "hardware GTM" | "crowdfunding strategy" | "hardware+SaaS" | "Kickstarter launch" | "hardware KOL" | "hardware PMF" | "device subscription" | "hardware product launch" | "consumer hardware growth" | "Makuake" | "众筹策略" | "硬件出海" | "硬件+订阅" | "硬件GTM" | "KS众筹" | "硬件PMF" | "设备订阅" | "硬件冷启动" | "ハードウェアGTM" | "クラファン" | "하드웨어 GTM" | "크라우드펀딩"

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