Handle the comments under the user's own reels and posts - draft replies to the ones worth answering, sorted by which ones are. Use when the user pastes their comments, says "reply to these", "handle my comments", "someone said X on my reel", or is dealing with a critic, a hater or a lead in the comments.
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Strip the machine fingerprint out of any draft - em dashes, AI slop words, invisible watermark characters - and score it against a five-check detection panel before it goes out. Use whenever text needs to sound human, when the user says humanize, "does this sound like AI", "remove the em dashes", "de-slop this", "this sounds like ChatGPT", or before any caption, script, comment, reply or DM is shown to the user.
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Write the Instagram caption - the line that survives the "... more" cut, the body, the single ask, the search terms and the three hashtags - and lint it before it goes out. Use when the user says "write the caption", "caption this", "what do I put in the description", has a reel or a carousel ready and needs the text, or asks about hashtags.
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Score an Instagram profile out of 100 against a 12-part rubric and rewrite the parts that lose points - name field, bio, link, highlights, pinned three, grid. Use when the user says "optimize my profile", "fix my bio", "score my Instagram", "why don't people follow me", or pastes their profile and asks how it reads.
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Write comments on other people's Instagram posts and reels that read as a person with an opinion, not a bot. Use when the user pastes a post or a reel and wants a comment, says "comment on this", "engage with this", "what do I say here", or wants a batch for their daily engagement round.
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Build an Instagram carousel - the cover that earns the swipe, slide-by-slide copy, and the 1080x1350 files to upload. Use when the user says "carousel", "slides", "swipe post", "turn this into a carousel", or has a list-shaped or step-shaped idea that would die as a single image.
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Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Use when the user says "DM this person", "what do I send them", "outreach message", "how do I follow up", "pitch this brand", or is reaching out to someone specific.
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Go and find the reels that are actually working right now in the user's niche, rank them by how far each beat its own account, name the hook formula each one used, and turn that into a swipe file they can shoot from. Use when the user says "find viral videos", "what's working right now", "what are people posting in my niche", "reverse engineer this account", "build me a swipe file", "why is this reel doing numbers", or asks what to make next and has no evidence to answer with.
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Write the day's Instagram Stories - the frame-by-frame sequence, which stickers to use where, and the one that moves people into the DMs. Use when the user says "stories", "what do I post on my story", "story sequence", "poll idea", "I have nothing to story about", or wants to sell something without making a post about it.
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Turn one long asset - a YouTube video, podcast, livestream, newsletter, blog post or client call - into a week of reels and carousels. Use when the user says "repurpose this", "turn this into reels", "I have a video/podcast/ transcript", "cut this up", or pastes something long and wants it on Instagram.
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Post-mortem on what the user has already posted - which reels actually worked, why, and what to stop making. Use when the user pastes their Instagram insights or past posts and asks "what's working", "why did this flop", "read my analytics", "audit my content", or wants to know what to do more of.
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Write a YouTube video script from a raw idea - hook options off 21 formulas, scored, then the full spoken script with the retention beats marked. Use whenever the user wants a video script, a hook, an opening line, "what should I say", "write my next video", or is about to record and does not have the first fifteen seconds yet.
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Write YouTube chapters from a transcript, validated against YouTube's own rules so they actually render. Use for "add chapters", "timestamps", "break this video into sections".
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Read a YouTube Studio audience-retention export and find where viewers actually leave, then say what to change. Use for "why do people stop watching", "my retention is bad", a pasted retention chart or CSV, or "fix my pacing".
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Turn a raw recording's transcript into an edit decision list - dead air, filler cues and retakes, with timecodes. Use for "edit this", "cut the dead space", "tighten this video", "I rambled", or any request to shorten footage from a transcript.
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Write the description, tags and search-facing text for a YouTube video, aimed at the query a real person types. Use for "write my description", "tags", "SEO", "help this video get found", "nobody is finding this".
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Audit a YouTube channel end to end - packaging, consistency, the first fifteen seconds, and what to fix first. Use for "audit my channel", "why isn't my channel growing", "review my videos", or a pasted channel URL.
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Draft replies to YouTube comments in the creator's voice, triaged by which ones are worth answering. Use for "reply to my comments", "handle the comment section", "someone asked X", or a pasted comment thread.
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Find the Shorts hiding inside a long video and write them, using the transcript to pick self-contained moments. Use for "cut this into shorts", "clip this", "repurpose this video", "what should I clip".
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Find what is actually working in the user's niche on YouTube and rank it by how far each video beat its own channel, then name the formula. Use for "what's working right now", "find viral videos in my niche", "why did this blow up", competitor research, or a swipe file.
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Write and lint the title and thumbnail for a YouTube video as one pairing, checking truncation, duplication and vagueness before publish. Use for "title ideas", "what should I call this", "thumbnail text", "my CTR is bad", packaging, or any request to rename or repackage an existing video.
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Plan a week or a month of YouTube uploads - what to post, when, and in what order, sized to the creator's actual capacity. Use for "plan my week", "content calendar", "what should I post", "I have no idea what to make next".
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Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.
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Your operations manager. Works out how the business actually runs on day one: suppliers and what they cost, who works when, the step-by-step routines for opening, serving or shipping and closing, the tools to run it, the licences and permits to check, and a risk register with what to do when each thing goes wrong. Feeds real costs back to the CFO. Use when the user says "how do I run this", "operations", "suppliers", "staffing", "SOPs", "what do I need to open", "permits", or "day one".
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