Jason Colapietro

Suede-affiliated onboarding and activation strategy for first-run sequencing, empty states, setup checklists, activation milestones, time to value, and retention-linked measurement. Use when users sign up but fail to reach first value or the product needs a new first-session flow. NOT FOR: registration optimization (use suede-signup), lifecycle email sequences (use suede-emails), or monetization prompts (use suede-paywalls).

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Suede-owned operations-architecture discipline that fixes the shape of a system before anyone builds it: entity schema first, exactly one write path per entity, every unit of work routed to a deterministic automation, an AI agent, or a human decision, every existing tool marked absorb, keep, or kill, and the build sequenced into phases whose completion is proved by a command. Use when scoping an automation or agent build, deciding whether a workflow needs a model at all, consolidating a sprawling tool stack, designing the data model under a workflow, choosing a migration path off an old system, or ordering a build so nothing lands on a moving foundation. NOT FOR: executing a planned multi-file repo change (use suede-graph-flo-xr); coordinating parallel builders with file ownership (use suede-agent-teams); lead lifecycle, scoring, and CRM routing rules (use suede-revops); proving agent output quality against an eval set (use suede-ai-eval); reviewing the finished diff (use suede-code-review).

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Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).

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Suede Slop Stop: Suede Labs context-aware anti-slop pass for finished prose. Find or remove generic filler, manufactured emphasis, false agency, formulaic structure, chat and draft residue, and formatting applied by rule, without flattening the author's voice. Use before copy, a README, an email, a social post, or a doc ships; after a long assisted-writing session; or for a findings-only slop audit. NOT FOR: writing new copy (use suede-copy); deciding whether a person or model wrote text; changing or certifying facts, which require primary evidence.

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Suede-owned app-store optimization discipline for keyword fields, titles, subtitles, descriptions, screenshots, ratings context, and competitor listing audits. Use when improving App Store or Google Play visibility or listing conversion from a live app URL and current console evidence, or when authoring keyword, name, subtitle, and promo fields for an app that has not shipped yet. NOT FOR: building or releasing the app (use android-app-factory or site-to-ios-app; native iOS builds are a private Suede Labs companion, not in this pack: ios-app-factory), creating paid ad assets (use suede-ad-creative), or install-event instrumentation (use suede-analytics).

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Suede-owned short-to-long content funnel blueprint. Use when turning a video, clip, interview moment, talk excerpt, screen recording, or transcript into a repeatable package that bridges attention to an X Article, LinkedIn article, newsletter, blog guide, or playbook, or when third-party footage needs a rights route before reuse. NOT FOR: full video editing or production (use suede-video), general social calendars or listening (use suede-social), creating the long-form asset from scratch (use suede-copy and suede-content-strategy), paid ads (use suede-ad-creative), or publishing or reposting without exact-content and visible-identity approval.

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Suede Thought Graph shipping search for a multi-file repo change. Use when competing implementation plans need one evidence-gated selection before any build. Halts on hazards, collisions, budget exhaustion, or no safe winner. Reads production; never deploys. NOT FOR: bulk independent work (use a separate private worker-fleet pass); findings-only diff review (use suede-code-review); CI or branch-protection wiring (use suede-ci-gate); copy-only shipping (use suede-ship-copy).

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Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval.

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Suede-affiliated marketing ideation using a structured tactic library scored for stage, audience fit, evidence, capacity, cost, and risk. Use when the user is stuck, wants options, or needs a shortlist of growth tactics before committing to a plan. NOT FOR: a comprehensive roadmap (use suede-marketing-plan), channel execution (use the relevant public Suede skill), or unattended recurring workflows (use suede-marketing-loops).

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Suede-affiliated recurring marketing workflow design for cadence, inputs, decision rules, checkpoints, failure states, and measurable outputs. Use when the user wants repeatable ad-fatigue, content-refresh, churn-watch, ranking-drop, or weekly-review loops. NOT FOR: one-off tactic ideation (use suede-marketing-ideas), experiment design (use suede-ab-testing), or creating a live automation without explicit scheduling authority.

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Suede-affiliated comprehensive marketing planning across acquisition, activation, retention, referral, and revenue, sized to the actual team, budget, evidence, and stage. Use when the user needs a 90-day plan, 12-month roadmap, growth plan, or go-to-market operating document. NOT FOR: isolated channel execution (use the relevant public Suede skill), uncommitted tactic brainstorming (use suede-marketing-ideas), or positioning discovery alone (use suede-product-marketing).

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Suede-owned editorial pipeline for agent-run content: six roles with written contracts, one inspectable record that travels between them, and a distribution stage that gives every asset its own argument instead of a shorter draft. Use when content agents return generic, duplicated, or unsourced work, when one flagship piece has to carry a week of distribution, when someone asks to build an AI content team or one-person media company, or when a founder wants a weekly interview-led content system across personal and company accounts. NOT FOR: choosing which topics, pillars, or clusters to cover (use suede-content-strategy); platform mix, cadence, calendars, or listening (use suede-social); an Instagram-specific program (use suede-instagram-growth); running a stage on a schedule with state and stop conditions (use suede-marketing-loops); lane ownership for agents changing code (use suede-agent-teams); writing the flagship piece itself (use suede-ship-copy).

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Suede-affiliated Amazon money-recovery audit for restocking fees, short or denied refunds, and Amazon-billed subscriptions. Use when the user mentions a restocking fee, a short or denied Amazon refund, or a forgotten Prime Video Channel, Audible, Kindle Unlimited, or Prime charge, or asks whether Amazon still owes or bills them. Read-only discovery; no chat, cancellation, or dispute without the account owner's per-item confirmation, and never a promise of recovery. Requires an authenticated Claude in Chrome session. NOT FOR: bank chargebacks, marketplace A-to-z seller claims, price-protection claims, or subscriptions billed outside Amazon (use subscription-recovery).

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Suede Labs Android app factory: plan, build, test, and release a production-grade native Android app from a product idea through Google Play. Use for requests to create, ship, submit, monetize, or modernize an Android app. Covers Kotlin and Jetpack Compose architecture, API-level policy verification, accessibility, privacy and Data Safety, Play Billing, Play Integrity, account deletion, testing, performance, store assets, signing, staged rollout, and a release evidence gate. NOT FOR: iOS work (private Suede Labs companion, not in this pack: ios-app-factory), a review-only pass on an existing app (use suede-code-review), or live Play listing and keyword audits on a shipped app (use suede-aso).

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Suede AI full-stack surface builder that runs design, copy, and visual QA as one pass: landing pages, brand surfaces, product UI, dashboards, campaigns, launch pages, and reference-to-target restyles (suedify). Use when a build needs layout and words together, when a redesign or launch surface has to ship end to end, when the request is 'make this site look like that one', or when design, copy, asset, and QA lanes have to move at once. NOT FOR: a design-token, dark-mode, or single-component decision (use suede-design); copy with no layout work (use johnny-suede-write, or suede-copy for one standalone conversion surface); conversion and funnel architecture (use suede-site-alchemy); multi-agent orchestration protocols, WIP protection, and rollback trees (use suede-agent-teams).

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Suede Labs full writing stack: sharper copy for docs, pages, email, social, headlines, CTAs, product listings, and public explainers, with an SEO/AEO/AI EO pass, persona and framework selection, brand-voice alignment, and a scored ship gate. Use when a writing job spans more than one surface, needs a voice retune as well as a draft, needs discoverability metadata alongside the copy, when the document is one an agent reads such as a SKILL.md, CLAUDE.md, or AGENTS.md, or when the user asks for 'the full writing stack', a launch package, or a public explainer talk-track. NOT FOR: one standalone conversion surface in one pass (use suede-copy); stripping AI patterns from text you did not write (use suede-deslop); a researched multi-phase piece for a high-stakes public surface (use suede-ship-copy); a deep standalone SEO audit (use suede-seo-audit); copy that ships inside a design or layout build (use johnny-suede-design).

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Suede Labs workflow for turning a website, PWA, dashboard, or marketplace into an iOS app. Use when the user has a live site or web app and asks to put it on the App Store, wrap it in an app, ship an iOS version, or convert a PWA to native, covers URL audit, shell-vs-native strategy, App Store 4.2 wrapper risk, native value requirements, screenshots, metadata, privacy answers, and the release gate. NOT FOR: building a native iOS app with no existing site (private Suede Labs companion, not in this pack: ios-swiftui-product); repairing or releasing an existing Capacitor shell (private Suede Labs companion, not in this pack: ios-capacitor-shell); Android conversions (use android-app-factory); live listing and keyword audits on a shipped app (use suede-aso).

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Suede-owned recovery discipline for recurring charges billed outside Amazon: App Store, Google Play, PayPal, direct-bill streaming, gyms, news, and SaaS. Use when the user wants to find, audit, cancel, or dispute a subscription they may have forgotten, is being charged for twice, or no longer uses. Every cancellation and dispute requires the user to name the service first. Never enters payment credentials and never promises a refund. Requires Claude in Chrome for browser actions. NOT FOR: Amazon returns, restocking fees, or Amazon-billed Prime Video Channels, Audible, Kindle Unlimited, or Prime (use amazon-returns-recovery); merchant-side dunning and cancel-flow design (use suede-churn-prevention).

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Suede-owned experimentation discipline for hypotheses, sample sizing, test duration, significance, and repeatable experiment programs. Use when comparing variants, deciding whether a result is reliable, or building an experiment backlog and cadence. NOT FOR: analytics instrumentation (use suede-analytics), post-click conversion diagnosis (use suede-site-alchemy), or writing the variant copy itself (use suede-copy).

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Suede-owned paid-media creative system for hooks, headlines, primary text, static and motion concepts, platform specs, review pages, and test-ready variant batches. Use when producing or iterating ad creative from grounded product and audience inputs. NOT FOR: campaign budgets, bidding, or targeting (use suede-ads), statistical test design (use suede-ab-testing), or landing-page copy (use suede-copy).

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Suede-owned paid-acquisition operating system for channel choice, campaign structure, audiences, bidding, budget pacing, negative keywords, retargeting, and kill-or-scale decisions. Use when planning, auditing, or optimizing paid campaigns on Google, Meta, LinkedIn, X, or comparable platforms. NOT FOR: producing creative variants (use suede-ad-creative), implementing measurement (use suede-analytics), or optimizing the landing page (use suede-site-alchemy).

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Suede Labs agent-team orchestrator: split complex work into coordinated lanes with explicit file ownership, WIP collision detection, quality gates, escalation thresholds, rollback plans, and handoffs that prove what shipped. Use when one shared change needs safe parallel ownership across builders and reviewers, when a lane map must be resolved before anyone opens a file, or when running a repeatable public-repository contribution program with issue scoring, atomic task leases, isolated worktrees, and explicit publication authority. NOT FOR: one repo change a bundled DAG can run end to end (use suede-graph-flo-xr); findings-only review of a diff (use suede-code-review) or an A-F ship grade (use suede-code-grader); CI, branch protection, or merge-gate wiring (use suede-ci-gate); branch and worktree setup on a stale mirror (a private Suede Labs companion, not in this pack).

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Suede AI eval design and coverage audit: AI-SPEC, failure-mode rubric with severity scoring, concrete pass/fail eval cases, coverage and infrastructure scores, and mechanical acceptance gates. Use when a change ships LLM, RAG, agent, classifier, prompt, or generated-media behavior, or when asked to write evals for an AI feature, design test cases for a model surface, audit existing eval coverage, or judge whether AI behavior is safe to ship. No AI-SPEC means no eval plan, and no eval plan holds the recommended ship verdict. NOT FOR: reviewing or grading the implementation code behind the AI surface (use suede-code); wiring a passing suite into CI as a required check (use suede-ci-gate); UAT of the built feature beyond the eval suite (a private Suede Labs companion, not in this pack).

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Suede-affiliated AI search optimization discipline. Use when the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' The durable job: make content structurally extractable, citable, and agent-readable so AI systems surface and cite it. NOT FOR: traditional technical SEO audit (use suede-seo-audit) or launch-appeal grading (use suede-visibility-grader).

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