Agile product ownership for backlog management and sprint execution. Use for writing user stories and acceptance criteria, planning sprints, estimating story points, breaking down epics, or prioritizing a backlog.
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Analyze meeting transcripts to extract decisions, action items, owners, due dates, open questions, and risks. Use after recorded meetings, sales calls, customer interviews, or planning sessions, or to build a decision log.
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Systematic copy editing through focused passes (the Seven Sweeps Framework) covering clarity, voice, proof, specificity, and friction removal. Use when editing marketing copy, reviewing drafts, polishing content, or proofreading.
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Growth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth. Use when designing A/B experiments, optimizing AARRR funnel stages, or prioritizing channels by CAC and LTV.
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Social media campaign analysis and performance tracking that calculates engagement rates, ROI, and cross-platform benchmarks. Use for analyzing social performance, calculating engagement rate, or measuring campaign ROI.
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Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars. Use when creating social posts, planning calendars, or writing LinkedIn posts and threads.
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This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".
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Build a trusted capture-and-triage front door so no commitment lives in your head. Use when open loops keep slipping, an inbox has become a backlog, or vague notes never turn into action.
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Information architecture, URL hierarchy, internal linking strategy, navigation design, and silo structure for websites. Covers architectural audits, new site planning, crawl equity optimization, and topic cluster mapping.
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Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design.
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Protect, design, and measure focused work — block defence, session structure, interruption budgets, and deep-work ratio. Use when the calendar is fragmented, focus blocks keep getting eaten, or output has stalled.
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Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
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Programmatic page generation at scale using template-based SEO and data pipelines: keyword pattern mining, template architecture, and indexation for 100-100K+ pages. Use when building SEO pages at scale or scoping a programmatic SEO build.
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Design systems leadership across component libraries, design tokens, and design-dev collaboration. Use when architecting a token system, building a component library, defining governance, or generating cross-platform tokens.
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Structured data implementation, validation, and optimization. Covers JSON-LD patterns for 20+ schema types, rich snippet eligibility, AI search visibility, Knowledge Graph optimization, and CMS-specific deployment guides.
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Apple Human Interface Guidelines expert across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Use when designing or reviewing an Apple-platform app, auditing for HIG compliance, picking native components, or validating accessibility.
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Full content production pipeline from blank page to publish-ready piece: research, briefs, drafting, SEO, readability, and editorial gates. Use when writing blog posts, articles, guides, or long-form content end-to-end at scale.
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Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.
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Score a pitch deck's structure and content against YC, Sequoia, and a16z heuristics. Use before sending a deck to investors, practicing a pitch, or reviewing a seed or Series A fundraising deck.
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Build email template systems with React Email or MJML: responsive layouts, dark mode, multi-provider sending, and spam score optimization. Use when setting up transactional email, building email design systems, or debugging deliverability.
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Plan and execute product launches and feature announcements: phased plans (alpha, beta, GA), channel strategy, Product Hunt playbooks, and post-launch momentum. Use when launching a new product or feature, or planning a Product Hunt launch.
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Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues.
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SEO covering technical SEO, content optimization, link building, keyword research, and search analytics. Use when auditing technical SEO, researching keywords, optimizing on-page elements, or analyzing organic search performance.
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Marketing analytics covering campaign analysis, attribution and marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, or optimizing budget allocation.
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