cgallic

Build an AEO-first topical map optimized for AI search citation — entity clusters, query fan-out coverage, information gain scoring, and multi-platform distribution. Produces entity map, content node architecture, schema blueprint, and 90-day publishing calendar. Use when "topical map", "content architecture", "site structure", "topic clusters", "pillar content plan", "AEO map", "AI search architecture", "entity map", "what content should we build", or any request to plan a site's topical structure for AI search visibility.

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Produce video scripts and clipping plans for TikTok, YouTube Shorts, Instagram Reels, and long-form YouTube. Generates hook-first scripts optimized for each platform's algorithm, plus a clipping plan to extract short-form from long-form content. Use when "video script", "TikTok script", "YouTube script", "Reels script", "Shorts script", "video content", "clipping plan", "video ideas", or any request to create video content for social platforms.

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Plan webinar and event marketing — topic selection, promotion strategy, content production, registration flow, and post-event follow-up sequences. Use when "webinar", "event marketing", "virtual event", "live event", "workshop", "online event", or any request to plan, promote, or produce a webinar or marketing event.

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Customer retention system — churn analysis, retention tactics, loyalty programs, and engagement scoring. Use when "retention", "reduce churn", "keep customers", "loyalty program", "customer retention", "churn prevention", "churn analysis", "engagement scoring", "win-back", "customer lifetime value", or any request to analyze, prevent, or reduce customer churn.

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Take one pillar content piece and produce 15-25 derivative assets across platforms — social posts, email, LinkedIn article, video scripts, newsletter section, infographic brief, and more. The ultimate content multiplier. Use when "repurpose this", "turn this into", "make social posts from this blog", "content repurposing", "1 to many", "atomize this content", "extract posts from", or any request to derive multiple pieces from one source.

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Update kai-marketing to the latest version. Pulls latest code, re-registers skills, shows what changed. Does NOT modify content state or MARKETING.md.

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Plan and execute account-based marketing campaigns for enterprise targets — account selection, personalized outreach, multi-channel touch sequences, and deal acceleration. Use when "ABM", "account-based marketing", "enterprise marketing", "target accounts", "named accounts", "enterprise outreach", "key accounts", or any request to build personalized campaigns for specific companies.

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Full marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritized fix list. Use when "marketing audit", "full audit", "audit everything", "marketing health check", "what's broken", "state of marketing", or any request to comprehensively assess marketing across all channels.

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Create a structured content brief using the marketing harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content", "brief for [topic]", "what persona should I use", or before any content creation to define the strategy. Outputs a brief that /kai-write and /kai-email-system consume.

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Produce customer case studies from interviews or data — Problem, Solution, Results structure with perception engineering and quality gates. Use when "case study", "customer story", "testimonial", "success story", "client results", or any request to document a customer win.

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Build a white-labeled, client-facing intelligence dashboard — a live, branded reporting surface an agency stands up per client instead of sending static reports. Covers brand auto-extraction from the client's URL, a three-tier build (Basic/Standard/Advanced), an onboarding feature wizard, a 10-page inventory, public-access tradeoffs, and the retention plays that make the dashboard sticky. Use when "client dashboard", "client intelligence dashboard", "white label dashboard", "client portal", "branded dashboard for my client", "agency dashboard", "build my client a dashboard", "give the client a live view instead of a report", or any request to stand up a durable, client-facing reporting surface.

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Build a complete cold email outreach system — ICP definition, sequence architecture, personalization strategy, and batch-produced email sequences with CAN-SPAM/deliverability compliance. Use when "cold outreach", "cold email sequence", "outbound campaign", "prospecting emails", "sales outreach", "build outreach sequence", or any request to create systematic cold email campaigns for lead generation.

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Plan and produce a content calendar — a month (or quarter) of blog posts, LinkedIn articles, and SEO content mapped to business goals, personas, and keywords. Generates briefs for each piece, optionally batch-produces all content with quality gates. Use when "content calendar", "plan blog content", "monthly content", "quarterly content plan", "what should we publish", "content strategy", "editorial calendar", or any request to plan multiple pieces of content over time.

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Conversion rate optimization audit — analyze a landing page, signup flow, or checkout funnel using the 5-layer CRO stack (technical performance, traffic quality, offer/pricing, design/layout, copy/messaging). Produces prioritized fix list with expected impact. Use when "CRO audit", "conversion audit", "why isn't this converting", "improve conversion rate", "landing page not converting", "optimize funnel", "signup flow audit", or any request to diagnose and fix conversion problems.

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Convert Kai workflow data, CSV exports, audit folders, SDR package outputs, and marketing reports into dashboard-ready specs or lightweight static dashboards. Use when "data dashboard", "operator dashboard", "operator room", "HTML operators room", "sales dashboard", "SDR dashboard", "turn this data into a dashboard", "dashboard handoff", "visualize Kai data", or any request to package sourced marketing, sales, audit, or SDR data for a dashboard or presentation surface.

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Plan and batch-produce an entire email system for a product. Maps every lifecycle touchpoint (onboarding, activation, conversion, retention, transactional, win-back), generates all emails with quality gates, outputs Loops-ready copy. Use when "create all emails", "email system", "build email sequences", "lifecycle emails", "onboarding sequence", "set up transactional emails", "plan all the emails for [product]", or any request to systematically produce a complete set of emails for a platform.

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Two-layer funnel audit on collected data only — stress-test the awareness layer (hooks, messaging, proof placement, attention leaks on live pages and ads) and the lead-capture layer (opt-ins and lead magnets scored on the four Value Equation variables, friction findings, weakest-magnet rewrite), plus a phone-path check under the Phone Capture Fit Rule. Use when "funnel audit", "audit my funnel", "why is my funnel leaking", "top of funnel isn't converting", "audit our lead magnets", "opt-in audit", "awareness to lead audit", "where are we losing people", "lead capture audit", or any request to diagnose the full awareness-to-lead flow rather than one page.

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Run the marketing harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check", "SEO lint", or any request to validate content quality before publishing.

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Run a marketing objective to completion over hours, days, or weeks — not a single deliverable. Takes a business outcome ("40 qualified demos a month from organic by Q4", "cut blended CAC below $90", "launch the product in September"), decomposes it into work items with declared ECO floors, executes them across context windows with resumable state, and stops only when an independent gate returns SHIPPED or CLOSED. Use when the request is an outcome rather than an artifact, when work must continue in the background or across sessions, or when the user says "goal", "run this until", "keep working on", "autonomous", "long-running", "over the next month", or "get us to <number>".

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Build an exhaustive first-growth-hire distribution operating system across B2B and B2C channels: LinkedIn, events, AI outbound, AEO, blogs, long-form writing, YouTube, webinars, X, influencers, AI UGC, organic TikTok, paid social, sponsorships, partnerships, lifecycle, referral, and community. Use when "growth hacker", "first growth hire", "distribution hire", "cover every channel", "channel hacking", "0 to ARR growth system", "growth operator", "growth hacker OS", or any request to fan out channel operators and plug the result into Kai workflows.

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Generate a stage-appropriate marketing plan based on your company's MRR/stage. Uses the marketing-by-stage playbook to tell you exactly what to do (and what NOT to do) at pre-launch, early ($0-10K MRR), growth ($10-100K MRR), or scale ($100K+ MRR). Use when "what should I do for marketing", "growth plan", "marketing plan", "I just raised a round", "marketing strategy", "what's the right marketing for my stage", "GTM strategy", or any request for a stage-appropriate marketing roadmap.

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Ship a complete go-to-market deliverable pack for a client as a cross-linked set of private HTML pages topped by a client hub (the ask, tool install, access grants, ordered signup checklist). Use when "GTM plan for [client]", "put together a GTM", "go to market plan", "build the client hub", "attach everything for the client", "package this for the client", or when an engagement's plan/audit/emails must be delivered as linked pages rather than loose files.

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Plan influencer marketing campaigns — find creators, write briefs, manage partnerships, and measure ROI. Use when "influencer", "influencer marketing", "creator campaign", "UGC campaign", "brand ambassador", "creator partnership", or any request to work with influencers or content creators.

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Plan and produce a complete product launch marketing package — landing page copy, email sequences, ad campaigns, press release, social posts, and launch timeline. Orchestrates all other kai skills into a coordinated launch. Use when "product launch", "launch campaign", "go-to-market", "GTM plan", "launch marketing", "we're launching", "prepare launch materials", or any request to coordinate marketing for a new product, feature, or major update.

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