Trần Quốc Việt

"Develop e-commerce strategy for Southeast Asian markets including platform selection, payment infrastructure, logistics challenges, and localization requirements. Use this skill when the user is expanding e-commerce to SEA, evaluating Shopee vs Lazada vs Tokopedia, or needs to understand SEA market differences — even if they say 'sell to Southeast Asia', 'which platform in Vietnam', 'SEA payment methods', or 'cross-border e-commerce in ASEAN'.".

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Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

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"Apply Affordance Theory (Gibson, 1979; Norman, 1988) to analyze the action possibilities that an artifact provides to an actor. Use this skill when the user needs to evaluate technology design from an affordance perspective, identify why users struggle with an interface, analyze IT-enabled organizational change through affordance actualization, or when they ask 'what does this technology afford', 'why can't users figure out this feature', or 'how does technology enable new practices'.".

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"Apply organizational ambidexterity theory to balance exploration and exploitation activities. Use this skill when the user needs to diagnose whether an organization is over-exploiting or over-exploring, design structures that support both innovation and efficiency, or evaluate the tension between short-term performance and long-term renewal.".

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"Apply Bloom's revised taxonomy to classify learning objectives and design assessments across six cognitive levels. Use this skill when the user needs to write learning objectives at specific cognitive levels, align assessment with instructional goals, or evaluate curriculum for cognitive complexity distribution — even if they say 'how to write learning objectives', 'what level of thinking does this require', or 'higher-order thinking skills'.".

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"Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.".

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The original v1 taste-skill, preserved for projects depending on its exact behavior. The current default is `design-taste-frontend` (v2 experimental), which is a substantial rewrite. Use this v1 install name only if you need exact backward compatibility. Use when exact v1 design-taste behavior is needed for frontend design work.

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Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers.

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"Apply Porter's Value Chain Analysis to identify competitive advantage sources within an organization's activities. Use this skill when the user needs to find where value is created or lost in their operations, analyze cost structure by activity, optimize internal processes, or identify outsourcing candidates — even if they say 'where do we make money' or 'which activities should we keep in-house'.".

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Anti-slop frontend skill for landing pages, portfolios, and redesigns. The agent reads the brief, infers the right design direction, and ships interfaces that do not look templated. Real design systems when applicable, audit-first on redesigns, strict pre-flight check. Use when building landing pages, portfolios, redesigns, or frontend interfaces that need strong visual taste.

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"Analyze unit economics to evaluate per-unit profitability and business model scalability. Use this skill when the user needs to assess whether each transaction, customer, or product unit is profitable, evaluate startup viability, or optimize contribution margins — even if they say 'does our business model work', 'what's our margin per order', or 'can we scale profitably'.".

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Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.

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Premium brand-kit image generation skill for creating high-end brand-guidelines boards, logo systems, identity decks, and visual-world presentations. Trained for minimalist, cinematic, editorial, dark-tech, luxury, cultural, security, gaming, developer-tool, and consumer-app brand systems. Optimized for intentional logo concepting, refined composition, sparse typography, strong symbolic meaning, premium mockups, art-directed imagery, and flexible grid layouts. Use when creating brand-kit image prompts, identity boards, logo systems, or visual-world presentations.

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Prepare for a sales call with account context, attendee research, and suggested agenda. Works standalone with user input and web research, supercharged when you connect your CRM, email, chat, or transcripts. Trigger with "prep me for my call with [company]", "I'm meeting with [company] prep me", "call prep [company]", or "get me ready for [meeting]".

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Process call notes or a transcript — extract action items, draft follow-up email, generate internal summary. Use when pasting rough notes or a transcript after a discovery, demo, or negotiation call, drafting a customer follow-up, logging the activity for your CRM, or capturing objections and next steps for your team.

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Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

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Design lightweight CI quality gates—lint, test tiers, security scans, and merge policies. Use when setting up or improving pipelines without tying to one stack only.

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Ask the minimum clarifying questions before implementing when scope, constraints, or success criteria are unclear. Use when a request has multiple plausible interpretations, missing acceptance criteria, or ambiguous environment constraints.

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Manage the month-end close process with task sequencing, dependencies, and status tracking. Use when planning the close calendar, tracking close progress, identifying blockers, or sequencing close activities by day.

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Run a compliance check on a proposed action, product feature, or business initiative, surfacing applicable regulations, required approvals, and risk areas. Use when launching a feature that touches personal data, when marketing or product proposes something with regulatory implications, or when you need to know which approvals and jurisdictional requirements apply before proceeding.

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Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

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Manage LLM context budgets—prioritization, summarization, compaction, and what to load vs reference. Use for long sessions, large repos, or multi-doc tasks.

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Customize a Claude Code plugin for a specific organization's tools and workflows. Use when: customize plugin, set up plugin, configure plugin, tailor plugin, adjust plugin settings, customize plugin connectors, customize plugin skill, tweak plugin, modify plugin configuration.

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Guide users through creating a new plugin from scratch in a cowork session. Use when users want to create a plugin, build a plugin, make a new plugin, develop a plugin, scaffold a plugin, start a plugin from scratch, or design a plugin. This skill requires Cowork mode with access to the outputs directory for delivering the final .plugin file.

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